It’s payback time: What percentage of US consumers who took on debt to pay for holiday gifts are at least somewhat concerned about paying back their debt? A) 24% B) 34% C) 44% D) 54%. Over half of consumers who borrowed to buy gifts are concerned about repaying their holiday debt, up four percentage points from last holiday season, according to recent data from CivicScience. January 14, 2025.
Article
| Aug 26, 2024
Lean inventories and healthy demand have allowed the company to steer clear of excessive promotions; CEO Martin Hoffmann told Bloomberg that over 90% of its holiday sales were at full price. That’s in stark contrast to Nike, whose net income declined 11% in its latest fiscal quarter ended February 28 due to the high levels of discounting needed to clear excess stock.
Article
| Mar 21, 2023
To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.
Report
| Mar 19, 2024
Our latest analysis of 12 companies in Latin America unpacks key trends in the region’s retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.
Report
| Nov 1, 2023
“We see this come through in the holiday shopping. There’s a lot of fun displays and you can smell what’s cooking in the bakery. It makes it an exciting and enjoyable experience.”. Meanwhile, nearly two-thirds (66%) of consumers cite convenience as the No. 1 reason they shop online.
Article
| Jan 23, 2024
When it comes to retail memberships, Amazon is the leader, boasting 97.2 million household Amazon Prime members across the US, nearly three-quarters of the country’s total households, per our forecast.
Taking a page from Amazon’s playbook, retailers like Walmart, Best Buy, and Target are using their own members-only sales events to build out their retail memberships.
Article
| Sep 5, 2024
Amazon turns to TV to promote third-party sellers: The retailer’s new “Shark Tank”-like competition show will likely boost sales and put a friendly face on the Amazon brand.
Article
| Sep 19, 2024
In First Insight’s November 2022 poll, an even larger share of respondents (42%) said they planned to purchase used or secondhand holiday gifts. And that share was highest (54%) among high-income consumers ($200,000+), who are likely gifting luxury resale items. Retailers are expanding their recommerce offerings to meet consumer demand.
Report
| Apr 3, 2023
Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.
Article
| Oct 18, 2024
Amazon misses sales expectations as shoppers trade down to cheaper products: The retailer is trying to win over price-conscious customers with more sales events and a soon-to-be-launched budget marketplace.
Article
| Aug 1, 2024
On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.
Audio
| Nov 22, 2024
On today’s podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years’, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.
Audio
| Nov 15, 2024
TikTok Shop has rapidly emerged an important channel for some merchants: But whether those early gains are sustainable remains a question given the significant discounts that drove those results.
Article
| Dec 4, 2023
Article
| Oct 3, 2024
Amazon’s Prime model is under scrutiny: The retail giant faces a FTC lawsuit that could threaten its positioning as the ‘Earth's most customer-centric company.’
Article
| Jun 21, 2023
Shopify delivered a stronger-than-expected Q4: But the company’s efforts to turn around its lackluster 2022 remain a work in progress due to the tough economic environment.
Article
| Feb 16, 2023
Walmart is reaping the benefits of Walmart+: And it has clear opportunities to unlock even greater growth.
Article
| Jul 24, 2023
Amazon’s AI ad tool adds audio to its repertoire: Amazon merchants can plug their product pages into the tool to create 30 second audio spots.
Article
| Oct 16, 2024
I predict that Google won't rock the boat again before the holiday season. But I think that once the holidays are over, we'll start seeing signs that Google is getting ready to launch its new consent workflow. (12:36):.
Audio
| Sep 23, 2024
Chart
| Nov 14, 2024
Source: Primax
Amazon’s cost-cutting initiatives are beginning to pay off: The company’s North America business returned to profitability in Q2, buoyed by advertising and improvements in fulfillment.
Article
| Aug 3, 2023
Roku has felt pressure like many others in the streaming space, with depressed holiday sales and layoffs. But people continue to spend more time streaming through Roku, which is generating ad inventory. To view the full forecast, click here. What’s driving CTV’s advertising growth?
Report
| Jun 16, 2023
More than 181 million people in the US will be Amazon Prime members this year, representing nearly 7 in 10 (73.7%) US internet users, according to our July 2024 forecast. Many of them turn to influencers before checking out; others can be won over by better discounts from competitor retailers; while some favor Amazon for fashion over groceries.
Article
| Aug 20, 2024
Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.
Article
| Aug 22, 2024
Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they’re balancing in-store and online rewards as well as D2C and wholesale commerce.
Article
| Jul 28, 2023