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Over the same time period, despite fluctuations during the holiday season, mobile order values averaged $139 compared with desktop鈥檚 $164. A separate study by Salesforce Commerce Cloud found that mobile faces an 85.0% abandonment rate compared with desktop at 75.0%. 鈥淓ven though there鈥檚 been an increasing amount of investment and emphasis on mobile, desktop still has an edge,鈥� Droesch said.

Walmart+ users tend to drop off after the holiday season, according to our bimonthly survey. In February 2023, 14.3% of respondents had access to Walmart+, down from 22.5% in December 2022. A similar decrease was seen after the 2021 holiday season. Delivery services and QSR restaurants are also competing with retailers for subscription revenues.

Premium handsets continue to be in high demand, evidenced by shortages of the iPhone 14 Pro heading into the holiday season. North American smartphone market could see continued decline: High inflation and a shrinking number of smartphone players could result in less consumer choice and a downward trend in smartphone adoption.

Deep discounting, mcommerce remain keys to holiday season success. Methodology: Data is from the February 2024 Merkle report titled "2024 Loyalty Barometer Report." 1,500 US adults 18-65 were surveyed online during October 2023.

Amazon boasted a 鈥渞ecord-breaking鈥� holiday season, with sales volumes at an all-time high. Amazon bested the competition. Its US ecommerce sales grew 11.7% in 2023, 3.6 percentage points higher than the total US ecommerce sales. This marked the first year since 2019 that Amazon significantly outperformed the market. But competitors still threaten Amazon鈥檚 ability to gain market share.

Scatter market activity will likely increase in Q4 due to last-minute ad buys occurring during the holiday season, she added. Politics will also create 鈥渟ome tightness鈥� with streaming inventory later in the year, Walstad said. The upfronts will outlive linear TV.

Those gains are likely to hold steady as shoppers search for deals during the back-to-school and holiday seasons.

Article: How to appeal to Gen Z holiday shoppers, based on data. Article: Half of younger consumers buy products on social media. Methodology: Data is from the September 2022 Insider Intelligence "US Digital Trust Survey 2022."

Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.

Unlike previous years, Apple didn鈥檛 launch new iPad models before the holiday season, potentially contributing to this decline. Ad ambitions: While no news was announced during its earnings call, Apple is reportedly exploring the development of its own demand-side platform (DSP) which would enable advertisers to purchase digital ad inventory across Apple's suite of services through automated bidding.

With AI delays and sluggish preorders, the iPhone 16 launch is testing investor patience and could signal trouble ahead for the tech giant.

More than 181 million people in the US will be Amazon Prime members this year, representing nearly 7 in 10 (73.7%) US internet users, according to our July 2024 forecast. Many of them turn to influencers before checking out; others can be won over by better discounts from competitor retailers; while some favor Amazon for fashion over groceries.

It also recently secured the streaming rights to World Wrestling Entertainment and could win rights to two high-profile holiday season NFL matches, which could help draw more ad spending. Our take: Competition in the streaming space has forced CPMs down, which is good news for budget-conscious advertisers. But Amazon and Netflix each have unique benefits.

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

As the holiday season gets underway, just 5% of US internet users expect to shop with VR, and 6% with AR, per a Deloitte study from September. So even as companies like Meta and Snap invest heavily in this tech, most shoppers don鈥檛 see themselves using it. More like this:. Report: Robots Haven鈥檛 Taken Over Retail鈥擸et. Article: Nike and Apple lean into the metaverse.

In a recent campaign, Ninja leveraged an array of Roundel鈥檚 cross-platform solutions with remarkable success during the holiday season. Taking a full-funnel approach, inclusive of awareness tactics like CTV and YouTube, alongside conversion-driving tactics like Target Product Ads and on-site display, allowed Ninja to drive a 16% sales increase year-over-year from 2022 to 2023, per campaign data.

These highly specific insights can help guide a brand鈥檚 product assortment and pricing strategy, giving them an upper hand during the busy holiday season. 2. Consumers can鈥檛 always tell the difference between content and ads. What鈥檚 unique about a platform like Pinterest is that the interests of users and the interests of advertisers are aligned, said Bushman.

The same can鈥檛 be said for retailers like Target, which expects demand for discretionary merchandise to remain soft during the holiday season.

And 43% of merchants are ordering less inventory than last year as they prepare for a challenging holiday season. The big takeaway: Retailers can and should prepare for a period of slower, incremental growth that鈥檚 roughly in line with historical norms.

Parks revenues rose 21% to $8.7 billion, and strong box office and Disney+ results for 鈥淏lack Panther: Wakanda Forever鈥� carried Disney through the holiday season. Analyst take: 鈥淒isney shareholders are breathing a sigh of relief after the company posted better than expected quarterly results,鈥� said Insider Intelligence principal analyst Paul Verna. 鈥淏ut there are still big challenges ahead for Disney.

That dovetails with a recent CNBC study that suggests US companies will import slightly more items for the peak holiday season this year compared with 2023. The conditions suggest a relatively healthy landscape for retail, which is in line with our expectations of US retail sales growth of 2.8% this year, up from 2.1% last year.

Article: The holiday season provides a brief reprieve from the ad downturn.

Indoor mall foot traffic was down 14.2% compared with the last pre-pandemic holiday season, while outlet malls declined 17.8%, and open-air lifestyle centers dipped 11.7%. Those shifting patterns are why retailers are aggressively seeking to 鈥渞ightsize鈥� their store counts. Macy鈥檚, for example, is closing about 125 Macy鈥檚 stores and expanding its smaller format, off-mall stores.

The news cycle slowed for a while as much of the business world took a break over the holiday season. But it didn鈥檛 stop entirely. Here are a few useful things to know about that you may have missed:.

How we got here: Both card networks likely benefited from strong travel spending and holiday shopping in Q4. Domestic flights increased 84% YoY in Q4, according to Emburse data. And international flights surged a whopping 998% YoY as consumers released pent-up travel demand and countries relaxed COVID-19 travel restrictions.