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The 2024 economy is off to a good start as a result of high consumer spending during the holiday season, nine months of wage gains, and a jump in consumer confidence, according to Jared Bernstein, chair of the White House Council of Economic Advisers, as reported by Reuters.

Nearly a third (32%) of Gen Z consumers bought or plan to purchase holiday gifts on TikTok Shop in 2023. Among Gen Z, 42% report starting their online product searches on YouTube, compared with 25% of total respondents, per February 2023 Jungle Scout data.

Following a successful test during the 2022 holiday season, Bloomingdale鈥檚 Outlet has extended its partnership with livestreaming mobile app ShopShops. ChatGPT and other generative AI solutions may play a big part in fashion ecommerce, helping brands enhance product search and discovery, generate product descriptions, or even customize or co-create products.

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.

It鈥檚 payback time: What percentage of US consumers who took on debt to pay for holiday gifts are at least somewhat concerned about paying back their debt? A) 24% B) 34% C) 44% D) 54%. Over half of consumers who borrowed to buy gifts are concerned about repaying their holiday debt, up four percentage points from last holiday season, according to recent data from CivicScience. January 14, 2025.

Lean inventories and healthy demand have allowed the company to steer clear of excessive promotions; CEO Martin Hoffmann told Bloomberg that over 90% of its holiday sales were at full price. That鈥檚 in stark contrast to Nike, whose net income declined 11% in its latest fiscal quarter ended February 28 due to the high levels of discounting needed to clear excess stock.

Amazon turns to TV to promote third-party sellers: The retailer鈥檚 new 鈥淪hark Tank鈥�-like competition show will likely boost sales and put a friendly face on the Amazon brand.

When it comes to retail memberships, Amazon is the leader, boasting 97.2 million household Amazon Prime members across the US, nearly three-quarters of the country鈥檚 total households, per our forecast. Taking a page from Amazon鈥檚 playbook, retailers like Walmart, Best Buy, and Target are using their own members-only sales events to build out their retail memberships.

鈥淲e see this come through in the holiday shopping. There鈥檚 a lot of fun displays and you can smell what鈥檚 cooking in the bakery. It makes it an exciting and enjoyable experience.鈥�. Meanwhile, nearly two-thirds (66%) of consumers cite convenience as the No. 1 reason they shop online.

In First Insight鈥檚 November 2022 poll, an even larger share of respondents (42%) said they planned to purchase used or secondhand holiday gifts. And that share was highest (54%) among high-income consumers ($200,000+), who are likely gifting luxury resale items. Retailers are expanding their recommerce offerings to meet consumer demand.

Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.

On today鈥檚 podcast episode, we discuss the takeaways from Netflix鈥檚 record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of 鈥渞oadblock marketing鈥�, Perplexity鈥檚 new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film 鈥淎 League Of Their Own鈥�, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.

Amazon misses sales expectations as shoppers trade down to cheaper products: The retailer is trying to win over price-conscious customers with more sales events and a soon-to-be-launched budget marketplace.

On today鈥檚 podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years鈥�, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.

Shopify delivered a stronger-than-expected Q4: But the company鈥檚 efforts to turn around its lackluster 2022 remain a work in progress due to the tough economic environment.

Amazon鈥檚 AI ad tool adds audio to its repertoire: Amazon merchants can plug their product pages into the tool to create 30 second audio spots.

I predict that Google won't rock the boat again before the holiday season. But I think that once the holidays are over, we'll start seeing signs that Google is getting ready to launch its new consent workflow. (12:36):.

TikTok Shop has rapidly emerged an important channel for some merchants: But whether those early gains are sustainable remains a question given the significant discounts that drove those results.

Amazon鈥檚 Prime model is under scrutiny: The retail giant faces a FTC lawsuit that could threaten its positioning as the 鈥楨arth's most customer-centric company.鈥�

Consumers are expected to spend $11.6 billion on Halloween this year: That would be down about 5% from last year as shoppers look for opportunities to cut costs.

Walmart is reaping the benefits of Walmart+: And it has clear opportunities to unlock even greater growth.

Amazon鈥檚 cost-cutting initiatives are beginning to pay off: The company鈥檚 North America business returned to profitability in Q2, buoyed by advertising and improvements in fulfillment.

More than 181 million people in the US will be Amazon Prime members this year, representing nearly 7 in 10 (73.7%) US internet users, according to our July 2024 forecast. Many of them turn to influencers before checking out; others can be won over by better discounts from competitor retailers; while some favor Amazon for fashion over groceries.