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On today鈥檚 podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands鈥� concerns, and what comes after 鈥榖rand suitability鈥�. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.

We outlined the five possible growth areas for TikTok in August, which predicted its entry into ecommerce, streaming music, gaming, online learning, and search. Little did we know that TikTok鈥檚 expansion plans in all these areas were already well underway. TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50.

I have an ICSC and big village study in front of me that shows that the environment, climate change and sustainability is the number two value that Gen Z wants from brands and companies where they shop. 47% of them want that and it's behind only mental health support. Suzy Davidkhanian:. And it's not just Gen Z, it's everybody and it's across all the products.

iOS 18 to feature RCS, at long last: Apple's update will boosts cross-platform messaging鈥攁nd benefit marketers with richer customer interactions.

By this measure, the region will trail North America, Western Europe, Central and Eastern Europe, and Latin America but be on par with the larger Asia-Pacific. Internet user penetration is also markedly different among countries in Southeast Asia. Those penetration rates are starting to hit the saturation point in Singapore, Malaysia, and Thailand.

We start with our Vice President of Content and the person who heads up our retail and e-Commerce desk, based in New York, it's Suzy Davidkhanian. Suzy Davidkhanian:. Hello. Thanks for having me back. Marcus Johnson:. Hello there. Of course, of course. We're also joined by one of our Senior Analysts on that very retail team, he is also based in New York and his name is Blake Droesch. Blake Droesch:.

But at the same time, we're looking at older population, also learning how to use e-commerce and fintech, and the upcoming older generation will also be a bit more tech-savvy. Bill Fisher:. And how can marketers benefit from in-store tech? Carina Perkins:.

That's why performance marketers are turning to Rokt Ads to reach over 400 million active shoppers in the transaction moment when they're completing a purchase online. You only pay when customers engage. Learn more at Rokt.com/emarketer. Hey gang, it's Friday, May 2nd. Ross, Paul, and listeners, welcome to Behind the Numbers, an emarketer video podcast made possible by Rokt.

That is almost equivalent to the shares of the next three biggest regions鈥�Latin America, Western Europe, and North America鈥攃ombined. In Asia-Pacific, India leads in the number of Instagram users (210.8 million), followed by Indonesia (87.8 million) and Japan (40.8 million). Meta鈥檚 reach is most prominent in Southeast Asia.

In today鈥檚 episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?

By contrast, Latin America鈥攁 region close in economic size鈥攃ontributes 4.3% of global GDP and 3.7% of total media ad spending worldwide. But there is plenty of room for growth in Southeast Asia鈥檚 ad market鈥攁nd that growth will be led by digital. The young population in Southeast Asia will fuel digital ad spending.

On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.

And despite relatively strong Q2 results, Amazon鈥檚 weaker guidance for Q3 2024 could be a sign that the retail media business, which is reliant on ecommerce revenues, could face headwinds. Walmart Connect and international expansion power retail giant to 26% advertising growth.

It鈥檚 opening a community center on the US-Mexico border and creating financial handbooks for migrants.

Latin America trails most other regions in number of sub OTT users, but its growth will exceed that of North America, Western Europe, and Asia-Pacific.

He is on our retail and e-commerce desk. Senior analyst coming to us from New York City as well. What's going on, Blake? Blake Droesch:. Hey, Marcus. How's it going? Marcus Johnson:. Hey, fella. Very good, sir. Very good. Okay, what do we have in store for you folks? Well, we have our story of the week. We'll talk about SearchGPT. We move to a game. We end with some random trivia.

It beats Latin America鈥攖he reigning leader in music streaming, social/messaging, and mobile鈥攂y 2 minutes. The popularity is partially motivated by the fact that podcasts consume less data (once downloaded) for lengthy content. Social/messaging time spent dropped below 3 hours for the first time since GWI began tracking it in 2019.

We also predicted that fintech funding in Latin America would hit record levels, surpassing the $13 billion mark. The Verdict: Way off. Black swan events like the Ukraine war have impacted funding and we failed to foresee economies on the verge of dipping or already falling into recession.

Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.

And finally, he's our principal analyst for Latin America and Spain. It is, of course, Matteo Ceurvels. Hello, Matteo. Matteo Ceurvels (02:43):. Hey, Bill, great to be back. Bill Fisher (02:45):. Great to have you back. Okay, before we get into the episode proper, let me introduce you to this month's culture shock. And we're looking at currency.

On today鈥檚 special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N鈥橸aisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

So Paola, you just put together some research on digital habits by generation, looking at where and how they are spending their digital time shopping, using social media, watching video, et cetera. So, we're going to go through each of them. Let's start with the youngest cohort, Gen Z. So roughly... Although Jenny, you did send this to me before the recording. I didn't look. 12 to 26?

I don't know, Paul, if you've ever filled out a lead form when you're on a site, like a comparison shopping site. Paul Verna:. Sure. Tim Finnigan:. I need some more information about something. Well, a lot of times you'll fill out a lead and it could be your right name. It could be Paul Verna. Is it spelled right or I'm supposed to give a-. Paul Verna:. Or a middle initial that I don't have.