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In Threads鈥� first week, 33.5% of app downloads came from India, followed by Brazil (22.5%) and the US (16.1%), according to data.ai.

Roku stands its ground in Q1 as revenues edge up 1%: Roku has the third-largest share of CTV spending, showing how tight the market is.

On today鈥檚 podcast episode, we discuss the many definitions of an 鈥淎I agent鈥�, why they鈥檙e so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.

Trump鈥檚 tariffs threaten to upend retailers鈥� supply chains: Companies are rethinking sourcing and stocking up on goods early to minimize additional costs and disruptions.

I have an ICSC and big village study in front of me that shows that the environment, climate change and sustainability is the number two value that Gen Z wants from brands and companies where they shop. 47% of them want that and it's behind only mental health support. Suzy Davidkhanian:. And it's not just Gen Z, it's everybody and it's across all the products.

Users can now add their US passports and more transit cards to their wallets, and Google is getting more companies to accept these passes

iOS 18 to feature RCS, at long last: Apple's update will boosts cross-platform messaging鈥攁nd benefit marketers with richer customer interactions.

By this measure, the region will trail North America, Western Europe, Central and Eastern Europe, and Latin America but be on par with the larger Asia-Pacific. Internet user penetration is also markedly different among countries in Southeast Asia. Those penetration rates are starting to hit the saturation point in Singapore, Malaysia, and Thailand.

But at the same time, we're looking at older population, also learning how to use e-commerce and fintech, and the upcoming older generation will also be a bit more tech-savvy. Bill Fisher:. And how can marketers benefit from in-store tech? Carina Perkins:.

That's why performance marketers are turning to Rokt Ads to reach over 400 million active shoppers in the transaction moment when they're completing a purchase online. You only pay when customers engage. Learn more at Rokt.com/emarketer. Hey gang, it's Friday, May 2nd. Ross, Paul, and listeners, welcome to Behind the Numbers, an emarketer video podcast made possible by Rokt.

That is almost equivalent to the shares of the next three biggest regions鈥�Latin America, Western Europe, and North America鈥攃ombined. In Asia-Pacific, India leads in the number of Instagram users (210.8 million), followed by Indonesia (87.8 million) and Japan (40.8 million). Meta鈥檚 reach is most prominent in Southeast Asia.

On today鈥檚 podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands鈥� concerns, and what comes after 鈥榖rand suitability鈥�. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.

On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.

By contrast, Latin America鈥攁 region close in economic size鈥攃ontributes 4.3% of global GDP and 3.7% of total media ad spending worldwide. But there is plenty of room for growth in Southeast Asia鈥檚 ad market鈥攁nd that growth will be led by digital. The young population in Southeast Asia will fuel digital ad spending.

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

It鈥檚 opening a community center on the US-Mexico border and creating financial handbooks for migrants.

In today鈥檚 episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?

And despite relatively strong Q2 results, Amazon鈥檚 weaker guidance for Q3 2024 could be a sign that the retail media business, which is reliant on ecommerce revenues, could face headwinds. Walmart Connect and international expansion power retail giant to 26% advertising growth.

We start with our Vice President of Content and the person who heads up our retail and e-Commerce desk, based in New York, it's Suzy Davidkhanian. Suzy Davidkhanian:. Hello. Thanks for having me back. Marcus Johnson:. Hello there. Of course, of course. We're also joined by one of our Senior Analysts on that very retail team, he is also based in New York and his name is Blake Droesch. Blake Droesch:.

Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.

It beats Latin America鈥攖he reigning leader in music streaming, social/messaging, and mobile鈥攂y 2 minutes. The popularity is partially motivated by the fact that podcasts consume less data (once downloaded) for lengthy content. Social/messaging time spent dropped below 3 hours for the first time since GWI began tracking it in 2019.

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.