蘑菇AV

Meta鈥檚 strong earnings have one dark spot: Slow user growth made investors flinch as competition for consumer attention peaks.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer

It all started with retail media, which we define as digital advertising powered by first-party data and operated by retailers who act as media channels. But now, we鈥檙e seeing other sectors jump on the media network bandwagon. 鈥淩etail arguably inspired and kicked off the commerce media trend,鈥� said Marzano.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

As the retail media channel evolves, advertisers have begun to explore off-site channels like connected TV (CTV), which will garner $4.19 billion in retail media ad spend in 2024, up 86.6% YoY, per a March 2024 蘑菇AV forecast. Through CTV partnerships, retail media networks enable advertisers to expand their reach and boost brand awareness.

We expect this will increase search advertising fragmentation across devices and platforms, and that Google will respond to growing competition鈥攅specially from retail media channels鈥攂y experimenting with new models of advertising. 2. The emergence of AI app stores.

VC firm SignalFire鈥檚 2020 estimate of 50 million is on the low end of the spectrum and is still widely cited in major media. An August 2022 study by Adobe suggests that the number of creators could be much higher, at 303 million鈥攁nd over half of those joined the creator economy since 2020. Many creators want to be more than influencers.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

And so, I think the social coupled with watching something in the evening or a streaming or digital video while checking social, is a pretty popular media habit for this generation. Paola Flores-Marquez (10:09):. Or if you're like me, you're checking IMDB because you love movie trivia. Marcus Johnson (10:13):.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

The opportunity: 35% of US advertisers say that connected TV (CTV) and OTT are the most effective media channels for brand marketing objectives, according to November 2023 data by Comscore and Proximic. 鈥淏rands can't solely focus on high-traffic platforms like Meta, Google, and Amazon.

Diversify paid media channels while also avoiding risks. As advertising becomes more expensive and harder to track on Facebook, many marketers are putting their dollars into other platforms, like TikTok. While TikTok may help boost performance marketing efforts, marketers shouldn鈥檛 put all their eggs in the platform鈥檚 basket, especially with a potential ban on the horizon.

The companies鈥� combined retail media network would be capable of reaching 85 million US households, creating one of the largest in-store media channels in the US and giving them an edge over Amazon, Instacart, and Walmart. However, even on their own, the companies鈥� digital capabilities are still worth keeping an eye on.

Listen to the full episode of 鈥淏ehind the Numbers鈥� for more insights on Gen Z鈥檚 media habits and growing up with AI. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

The number of companies with more than $1 billion in annual US connected TV (CTV) ad sales jumped from two in 2020 to five this year. In a recent 蘑菇AV webinar "CTV Watch: How Streamers Compare in Time Spent and Ad Revenues,鈥� our analyst Ross Bones explained the top trends in CTV viewership and ad spend.

The physical store is the next major media channel, according to our analyst Andrew Lipsman. While US in-store retail media ad spend will only total $370 million in 2024, representing just 0.6% of total retail media spend, we expect that number to more than double by 2027, per our forecast.

Physical stores are the next major media channel, according to our analyst Andrew Lipsman. Considering the surging popularity of retail media, brands should experiment with ways to bring a fresh, digital approach to in-store advertising.

鈥淩etail media is going to prove that physical stores are the next major mass-media channel,鈥� he said. 鈥淲e need to start thinking of [in-]store traffic as eyeballs that brands can reach in a contextually relevant, brand-safe environment [with] a lot of the [same] benefits traditional TV has provided.鈥�. Watch the full session. This was originally featured in the Retail Daily newsletter.

鈥淧hysical stores represent the next major media channel for brands, with leading omnichannel. retailers experiencing 70% larger in-store audiences compared to digital,鈥� Andrew Lipsman, independent analyst at Media, Ads + Commerce, wrote in the Interactive Advertising Bureau鈥檚 (IAB鈥檚) report, Quantifying Retail Media In-Store Success: Measurement & Innovation.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer

Weighted at 15% is Leadership, which assesses a FI鈥檚 focus on AI in public communications, and its AI narrative across owned media channels. DBS ranked first and JPMorgan second in this category. The Index also evaluates a FI鈥檚 Transparency, or its focus on responsible AI usage through thought leadership, partnerships, and hiring decisions, which is weighted at 10%.

Why it matters: As with the more integrated smart home, next generation digital cars will expand the range of media consumption and ecommerce possibilities鈥攁long with the opportunity for new types of contextual marketing.

This survey also covers the impact of macroeconomic and market developments, key touchpoints to reach consumers, paid media channels to place digital ads, the leading social media advertising platforms, and the buying of digital ad formats.