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Transfers from baby boomers will account for 63% of the total amount of money moved in the Great Wealth Transfer, making their millennial children the biggest beneficiaries of this event, per 2022 Cerulli Associates estimates (the latest available data).

Gen Zers are more likely than millennials to be digital gamers. Although the 48.5 million US Gen Z digital gamers we project for 2023 will outnumber millennial gamers by less than 1 million, they鈥檙e expected to reach 51.8 million by 2027鈥攚hile millennials will see a slight decline. In terms of penetration, Gen Z will breach 70% this year, versus 尘颈濒濒别苍苍颈补濒蝉鈥� 64.5%.

Gen Z and millennials will make up roughly half of the electorate in 2024, per the Brookings Institution. To reach these voters, candidates like Biden and Trump are courting celebrities and creators ranging from Taylor Swift to local nano-influencers. Platforms like YouTube require creators to disclose if they鈥檝e used AI, but sponsored political content isn鈥檛 necessarily subject to political ad rules.

She's not a kid, she's not a millennial, but she's really tapping into millennial and Gen Z culture through social media in a way that other candidates haven't since probably Obama.鈥�. While Harris might not be intimately plugged into internet culture, her team is, Enberg noted.

Some 26% of millennials will buy a gift via social commerce this holiday season, followed by Gen X (15%) and baby boomers (6%), per Basis Technologies and GWI鈥檚 survey. Instagram (57%) and Facebook (56%) are the most popular platforms among those who plan to buy holiday gifts via social media, followed by TikTok (43%) and YouTube (38%), the same survey found.

Taylor has a tremendous young adult following and has done many successful collaborations with finservs. We're going to put Taylor's social links in the meeting notes for anyone that wants an introduction. (00:58):. Taylor, can you say hello to everybody? Taylor Mitchell (01:00):. Hi there. Thanks for having me. Rob Rubin (01:02):. Yeah, I'm really excited to have you, Lauren. Hey there.

Co-brands can be a valuable loyalty and revenue driver for merchants, and there鈥檚 plenty of room for them to grow

Millennials remain the core demographic. Like their sports-playing peers, many millennial gamers have transitioned to becoming spectators as much as competitors. Nearly 60% of millennial gamers (ages 26 to 41) have watched esports, higher than any other generation, per the Comscore Inc. survey. 5. A greater share of gamers have watched livestreamed games versus esports.

Forty-three percent of millennials significantly overestimate the cost of a life insurance policy, per Limra, while Gen Zers cite affordability concerns for their hesitation to purchase insurance, per NerdWallet. Online guides and short-form educational videos can help insurers unlock younger consumers鈥� potential by addressing misconceptions head-on. Target cost-conscious consumers.

Millennials can be swayed by lower prices, which could help reverse policy decline. Millennials present the largest missed opportunity. More than 40 million millennials, translating to over half (54.8%) of the cohort, will lack life insurance in 2023, topping all other generations. Boomers will follow millennials with the greatest unmet need at 30.8 million nonowners.

Nearly half (47%) of marketers in North America measure marketing and advertising performance based on their reach of a targeted audience, according to Q4 2022 data from the CMO Council. 33% of Gen Z consumers and 35% of millennial consumers worldwide say they find content and offers targeted to their current location as the most useful personalization tactics from brands, according to the February 2023

Gen Z and 尘颈濒濒别苍苍颈补濒蝉鈥� spending jumped up 13% YoY. Gen X volume grew 5%, while baby boomers and older generations鈥� volume increased just 2% YoY. Why it matters: Amex鈥檚 push to win over younger generations is working. Gen Z and millennials accounted for more than 60% of global acquisitions in Q1. Their spending now makes up one-third of the company鈥檚 overall volume, per its Q2 earnings.

I'm on the younger side of the Millennial cohort if anyone is curious about my credentials for speaking for the entire young person demographic here.

Over half of Gen Z and millennials often or always accept cookies. Chrome鈥檚 New Path for Privacy (蘑菇AV subscription required). Methodology: Data is from StatCounter, Aug 2, 2024, as well as the July 2024 蘑菇AV "US Consumer Attitudes on Advertising and Privacy" survey. In the US, 1,378 consumers were surveyed between May 3 and May 11, 2024.

Partnerships will also help win over Gen Zers and millennials鈥攖wo groups key to future growth. Gen Z is the only generation increasing life insurance ownership, while millennials have the greatest unmet need for coverage. More than 6 million Gen Zers will add life insurance from 2022 to 2025, a 3.5% increase in penetration, per our forecast.

The choice of products is also deliberate: Neutrogena is hoping to tap into Gen Z and millennial demand for anti-aging products. The big takeaway: Neutrogena picked a difficult time to go on its offensive, given that demand for mass beauty is stagnating as more customers trade up to premium brands.

鈥淲e鈥檝e seen healthy growth in young adult app usage in the US and Canada for the past several quarters. And we鈥檝e seen that products like Groups and Marketplace have seen particular traction with young adults,鈥� Meta CFO Susan Li said. What it means: Meta is trying to change the narrative that young people aren鈥檛 using Facebook.

Gen Z will outnumber millennials on Instagram by 2025. Use this chart:. Demonstrate how different generations use social media platforms. Tailor social media campaigns to target certain demographics. Evaluate how to allocate ad dollars across social media platforms. More like this:. Facebook, TikTok see growth among niche groups, but the core user base remains stable.

Gen Xers know less about available banking products than millennials and boomers. This could indicate that FIs forget to target this demographic for their products and services or educational resources on various retirement and investment accounts and high-yield savings accounts. Millennials save the most. They save 33% more than Gen Xers, 32% more than baby boomers, and 9% more than Gen Zers.

Millennials now represent the majority of US cross-border buyers. Taken together, millennials and Gen Z account for nearly 80% of US cross-border buyers, per ESW鈥檚 June 2022 survey. Millennial buyers have risen, while Gen Xers have pulled back from cross-border buying. Fifty-four percent of US cross-border buyers are millennials, per the ESW survey.

However, usage overindexed among millennials ages 25 to 34 and Brazil鈥檚 most affluent and better-educated consumers. Note: There are no age restrictions for using Pix. Anyone with a Brazilian bank or payment account can send and receive money as much or as little as they鈥檇 like.

This access to tech makes it easier for children to shop the same retail websites and apps that their millennial parents do. Our take: Kids鈥� love of Amazon could be a result of their parents鈥� love of it. As digital natives, Gen Alpha and Gen Z have grown up with accelerated brand familiarity, fueling trends such as 鈥淪ephora kids.鈥�