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All FAANG brands (Facebook, Apple, Amazon, Netflix, and Google) except Facebook are among the top 15 US OOH advertisers, per Kantar and OAAA. Google and Apple overindexed on OOH, spending 4.9% and 6.9% of their total media budgets on OOH in 2022, respectively. By comparison, US advertisers will spend 2.6% of total media budgets on OOH this year.

I think a lot of people scratched their heads when Netflix announced it and have sort of continued scratching their heads ever since, even though it seems like Netflix is making an earnest attempt to sort of build its brand and its library of games. And so I found some data from Apptopia that was shared with a mobile games website about a month ago.

Well, Paul, you were saying about Netflix and Disney already being involved in this.

So when you look at the total number of viewers, you see folks like Netflix, Prime, Hulu, and Disney at the top of the list. But then when you flip that and look at percentage change in growth, that tells a totally different story. YouTube climbs to the top, Netflix and Prime and Hulu move all the way down to the bottom of that list. Netflix and Prime actually go into the negative for growth.

Netflix, when they first started doing live sports, they didn't say, "We've got a bunch of stuff planned." They started one. They trialed it to see what... saw what it was like, what kind of returns they got, and then added another and another. But there's a chance this works. Partly because public of opinion of cable news is so low, so maybe there's a bit of a news vacuum.

Companies like Netflix have vast content libraries and will likely ramp up promotion for their older catalogs in the coming months. YouTube stands to benefit. For the first time, users will spend more time watching YouTube on CTVs than on mobile devices this year.

Even though Spotify is growing now, you have to imagine that if they just keep doing the same thing, the runway is going to start to run dry a little bit, and I'm sure Spotify does not want to find itself in a position that Netflix was in, in Spring 2022. Marcus Johnson:. Hey gang, it's Tuesday, February 20th. I hope you folks here in the States had a nice long President's Day weekend.

I think that it's tidier and more graphs than Max for example, or Netflix. But if it all gets broken down and sold for parts, I just think that the name disappears. I guess it's going to remain with the studio the longest. That's likely because that's where the association is. Its strongest. Paul Verna (09:21):.

You have YouTube beating out Netflix in terms of watch time, and all of these things have served to really make marketers realize that this is a space that we need to be working in. I will say though that not every CMO, not every brand is rushing towards creators and influencers with open arms. There's still quite a bit of hesitancy.

Netflix includes mobile games as part of their subscription plans and is working on CTV versions. Apple Arcade, Google Play Pass, and Xbox Live are among several subscription services that limit most advertising options. As with premium games, there may eventually be ways to include more ads in these games. Free-to-play games on consoles are an opportunity for ads.

And then with Amazon really surpassing Netflix, that was another big one of mine. Amazon's been spending a lot of money on content, a lot of money on that Lord of the Rings show that people don't like to watch. And I'm shocked that it's really surpassed up Netflix. Marcus Johnson:. Good answer, but you ran long. Negative two for Zach. Zach Goldner:. That's a shame. Marcus Johnson:. Bill, you're up.

YouTube was eight, Netflix, seven, Hulu and Amazon Prime, 3% each. HBO Max was closer to Peacock and Tubi, so definitely something they're trying to focus on. Time spent on platform. Oscar, will this work though? Does this new service make sense to you? Oscar Orozco:.

But there was an emphasis on electric vehicles from the automakers, and I thought the GM one with Will Ferrell was interesting because he called out specifically basically product placement within Netflix. So it was GM and Netflix partnering for an ad with Will Ferrell, so I thought that was cool. Marcus Johnson:. Auto ads, yeah, they've seen a small...

Here's how people in South Korea spend their time and money online, represented in 10 charts.

It's behind Netflix and Hulu in terms of average time spent by users, but it has a lot more users than either Netflix or Hulu, or any streaming platform or any social network including TikTok for that matter.

I'm just looking at a chart here from the Wall Street Journal showing Hulu, Max, Netflix, Disney Plus, Peacock, Apple TV+ all with prices going up.

We've said it before, Netflix, that's really where they shine, right? And why reading a few of the articles you sent over and Marcus, a lot of consumers, they're willing to give up pretty much on any other service.

Millennials and Gen X trump it for Netflix and Amazon Prime Video usage, according to a July 2022 Censuswide survey of adults in Britain for Finder.com. But for every other platform covered in the survey, Gen Z comes out on top. Wherever you reach them, though, you need to grab their attention quickly.

It's not like a ton of space to add new people it Netflix has the same issue. It's no if you're dominating a space, it's a lot harder to add people at the same rate as you did when you were like an upstart. And Netflix like got around that through the password sharing crackdown. But there isn't an equivalent for that in music right now.

Ad-supported video-on-demand (AVOD), such as The Roku Channel and ad-supported versions of subscription services like Netflix and Disney+. YouTube, which will have nearly 45% of its viewing time on CTVs. Digital live TV services, such as Hulu + Live TV. Mobile remains the king of digital advertising, largely due to its diversity of content.

The Economist also pointing to Apple and Netflix are saying that they both passed when TikTok was considering a sale in 2020, could reconsider given slow growth in iPhone sales and streaming subscriptions respectively.

This is to be expected given that sub OTT streaming services like Netflix, Hulu, Amazon Prime Video, and Disney+ still mainly rely on subscriber fees and are only cautiously opening up to advertising. Among media that is entirely ad-reliant, radio is by far the worst off in terms of its relationship between time spent and ad revenues. Within digital audio, podcasts face the same discrepancy.