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So we're saying that it's going to be 12 hours and 39 minutes per day that the average US adult, that the US adult is going to spend with media daily. That's an enormous number.

On today's episode, we discuss what Google's Q2 ad growth is telling us, what to make of YouTube's recent performance, and how Google will fair in the second half of the year. "In Other News," we talk about Google rolling out the first step of third-party cookie replacement and what Microsoft is betting on for the future. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

Minda, what are you baking for us in this round? Minda Smiley:. For me, I am baking we're going to see serial creator videos take over social media.

On today's podcast episode, we discuss what happens now that the actors strike is over, how the Super Bowl is fundamentally changing, whether live sports need new shorter content, what's next for WhatsApp, why people immigrate to the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

That's 50 times the length of the US from left to right. 50 times if you went back and forth and back and forth, back and forth. 50 times. That's the length of Canada's coastline. Indonesia's coastline in second place is five times shorter, Russia in third, US and fourth, China in fifth. Daniel Konstantinovic:.

It also will probably create some guidelines and some support for the AI industry that will hopefully keep the US a frontrunner. At the moment, the US, most of the major companies such as OpenAI, Google, Meta, Amazon, most of them are based out of the US. The hope is that by creating these guidelines, creating additional support, that the US will remain a leader in AI. Marcus Johnson:. Yeah.

However, mental health and addiction support service, Connex Ontario, explains that many of us unconsciously use negativity as a defense mechanism, as it protects us from things not working out. Our minds use negative thoughts so we're not blindsided when we're disappointed. Unfortunately, this anticipated failure or bad luck also prevents us from putting our best foot forward.

Spotify has nearly two and a half times the number of subscribers that Netflix has worldwide, so it's a big number. Sometimes maybe we... Think about it in full context compared to some of the other large streaming services that we consider taking over the world, but it's two and a half times bigger than Netflix, which is no small achievement. Daniel Konstantinovic (08:46):.

Team USA? Oscar Orozco (02:30):. USA? Ethan Cramer-Flood (02:31):. It is the U.S. indeed with four. So congratulations to Oscar. Oscar Orozco (02:36):. Thank you very much. Marcus Johnson (02:37):. I'm happy for you. Not congratulations to Paul Werner, who is an Argentinian fan and they won the Copa America and of course the World Cup.

I mean, I feel a little odd comparing it so much to Netflix and Disney because those are video streaming and not audio streaming. But I do think it is a good point of comparison that in the first quarter for Netflix and Disney's ad supported tiers, we really didn't see a lot of subscriptions jump down to the cheaper price.

And have us afterwards be like, "Stephanie, how could you? It's a family show.". Stephanie Taglianetti:. That is a very funny. Marcus Johnson:. Max, what you got for us, mate? Max Willens:. I like that you mentioned, Stephanie, the Book of Nonsense because it ties into my chatter, which is about children and books.

Let's play and we're going to have who's starting for us? Rahul is going to go first in round one. It's fortune teller where we predict the future and we're talking about how much people watch YouTube on TV.

Yeah, I'll just add that it was specifically cloud gaming that the CMA took issue with in this deal, which is just basically streaming games the same way you stream shows from Netflix. Right now, you'd have to purchase games or download games, and cloud gaming is like a growing market.

Let's play and we're going to have who's starting for us? Rahul is going to go first in round one. It's fortune teller where we predict the future and we're talking about how much people watch YouTube on TV.

TikTok ties Netflix and beats YouTube in engagement. TikTok users spend nearly an hour a day on the app, 16 minutes ahead of the next-closest social platform, Facebook. Even YouTube users are less engaged. Second-screening plays a role in TikTok鈥檚 high engagement. Netflix estimates that 70% of viewing time for its content happens on TVs, per Finances Online.

Many consumers in Latin America now start on retailers鈥� digital properties to research products, find inspiration, and search for deals鈥攁 shift also seen in countries like the US, the UK, and France. Mainstream search engines鈥� dominance is no more.

It's not like a ton of space to add new people it Netflix has the same issue. It's no if you're dominating a space, it's a lot harder to add people at the same rate as you did when you were like an upstart. And Netflix like got around that through the password sharing crackdown. But there isn't an equivalent for that in music right now.

That StreamSavers from Xfinity, it's about $35 a month, Netflix, Apple TV+, and Peacock. Verizon was offering Netflix and Max without ads, a bundle there. You mentioned Venu Sports, there's a bundle there. My question would be, Paul, which flavor of bundle do you see growing the most, let's say in the next six to nine months? Paul Verna (09:32):. I don't really see one taking precedence over another.

Would you compare it to the Netflix key on a remote control? Does that really make people use Netflix more? Is it more seen as marketing tool because I'm reminded of Netflix, I'm going to watch Netflix, I'm going to watch it regardless of how I get there. Yory Wurmser:.

On today's episode, we discuss how to do ads in stores the right way, whether Google will eat the internet, whether the rebrand from HBO Max to Max worked, if the US ad market is starting to see green shoots, how successful the "Barbie" movie has been, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

On today's episode, we discuss when people are most likely to boycott a brand, whether folks will shop elsewhere if they are charged for returns, where the NBA will live next season, if an ad-supported tier for Amazon Prime Video will work, how much vacation time people take in the US versus other countries, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

Sure, they're getting a decent amount of a bump in sales, but it does seem like no one's really able to, the way Netflix released a streaming service and others are playing catch up, there are some which are starting to get relatively or close-ish to Netflix.

Google also got an A, we covered Netflix, they got an A, Spotify got a B, but I think that's mainly because Ross gave the grade. He's a bit more hard to impress, but still a B. So it's been pretty good grades so far.

On today's podcast episode, we discuss a new lawsuit against Meta for designing its products to be addictive to kids, new paid ad-free versions of Facebook and Instagram, and where Threads engagement is at. "In Other News," we talk about whether we will ever come together again on social media and if AI can help us get there. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

I'll ask the US-based folks, what do you think of this? Is this something that moves the needle for Prime? Evelyn Mitchell-Wolf:. I don't know. I mean Prime already has such high penetration in the US.