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Puma is using Google Cloud鈥檚 genAI capabilities to tailor some online product imagery to shoppers鈥� locations. For instance, customers in Japan may be shown pictures of trail running shoes with Mount Fuji in the backdrop.

In addition, Facebook's features outside of direct social communication鈥攕uch as event organizing, niche community groups, and Facebook Marketplace鈥攎ake it a useful tool. Among Gen Z Facebook buyers (ages 15 to 26), 75.0% made a purchase on Marketplace in the past 12 months, according to our US Social Commerce 2024 survey.

Services that provide a revolving line of credit, retailer-branded financing options, closed-loop marketplace financing services, and card-linked installment services are excluded.

Max, in your latest piece on retail media, you write that retail media has the potential to become one of the biggest growth engines in the history of digital media. And that next year, more than one of every $6 one in six spent on digital ads in the US that's 18% will go to retail media. Retail media taking an 18% slice of all digital advertising. So let's start with the why.

FTC warns ACA marketplace insurance marketers about deceptive claims: The warnings come during open enrollment season, a period that typically creates confusion among consumers.

Shein is another brand with reputational issues, but that doesn鈥檛 seem to be stopping its transformation from a TikTok darling into a marketplace competitor. 2023 was a big year for Shein.

What it means: The competition is heating up among retail marketplaces. Amazon lost 2.6 million daily active users between Temu鈥檚 launch in September 2022 and January 2024, while Temu gained 51.4 million in the same time frame, according to data from The Wall Street Journal as reported by Forbes. If TikTok is banned, that鈥檚 one less marketplace in competition for consumer dollars.

I feel like I talk maybe ad nauseum about the unique position that commerce marketplace intermediaries hold within the commerce media landscape.

Pinterest tests integrating Shuffles content into the main app, starting with shopping: This move is part of a broader strategy to become a one-stop-shop for visual inspiration and online shopping. (This article was written with the assistance of ChatGPT.)

But a couple of pieces need to be in place: the successful introduction of a marketplace, and consumers who use the site for browsing. Premium chatbots, such as Snap鈥檚 My AI, also could help in ad targeting and delivery. Mobile gaming faces big changes that will shift the ad mix. Privacy changes have made the hypercasual game models more difficult to sustain.

Ad ambitions: While no news was announced during its earnings call, Apple is reportedly exploring the development of its own demand-side platform (DSP) which would enable advertisers to purchase digital ad inventory across Apple's suite of services through automated bidding.

I was like, "I actually think that it is part of the story, so I'll bring it up here," because if you look average time spend per day with a select digital media platforms, we have a whole lot of different things that we benchmark against one another, and TikTok, 18 minutes a day, total as average for 2024, YouTube, 36 minutes.

Amazon鈥檚 ad offerings have been heavily integrated with its retail business, enticing sellers to spend more on the platform and encouraging advertisers to list their products on Amazon鈥檚 marketplace. AI ad tools can help Amazon and other platforms open new pools of spending from brands that were hesitant to invest in creating their own ads.

However, the structure of PDD鈥檚 marketplace meant it was unable to capitalize on those consumption shifts and had to incur considerable costs to ensure similar products were available to shoppers鈥攃osts which it expects will continue to weigh on profitability in the near term.

A longer strike could also result in higher supply-chain costs鈥攅ither in the form of disruption surcharges from shippers like Maersk, Hapag-Lloyd, and CMA CGM, or increased reliance on air freight (where prices are high and capacity limited thanks to the surging popularity of marketplaces like Shein and Temu).

On Facebook, advertisers have been able to buy ads on the search results page or on Marketplace, its shopping section, since 2019. Many consumers are using social platforms as search engines. Consumers, especially those who are younger, have long used social media to learn about products they want to buy.

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At the same time, grocery doesn't quite lend itself as well to a third party marketplace because you're not going to have third party sellers selling fresh foods or even CPG products necessarily through the marketplace.

And it was also quite quick to jump on the idea of a third party marketplace. So giving smaller brands access to its online logistics and backend operating systems and in return getting more traffic to its site, it offers a really good click and collect service and it's kept a lot of its legacy stores open because it understands the benefits of being able to service online returns in stores.

Yeah, I will say I think that they are competing in a very challenging and interesting marketplace for sure. So I think if anything this, I would almost flip this and say who is it more interesting for, Shein, who for over a year now tried to encourage people to open up these marketplaces within Shein.

Go further: Check out our Data Drop: 5 Charts on Digital Dining Habits.

Not just Temu and Shein, but places like Walmart, which has launched another marketplace to compete with Amazon as well. Sara Lebow:. It's really wild to be talking about Amazon as no longer the cheapest option.

But Meta鈥檚 ecommerce popularity is bolstered by Facebook Marketplace, and when excluded from social commerce data, Facebook drops behind Instagram and ties with TikTok, according to a 2022 survey by SimplicityDX. Beyond its plans to make in-platform checkout mandatory for all shops starting in April, Meta will need to innovate to maintain its rank. Tougher competition for Amazon.

The reimagined store also has four times more space for workers to fulfill curbside pickup and home delivery orders, while the area formerly reserved for checkouts now showcases online-only products like Christmas trees and lab-grown diamonds鈥攑art of the retailer鈥檚 push to eventually 鈥渂e 100% digital engagement as a business,鈥� Sam鈥檚 Club CEO Chris Nicholas told CNBC.