蘑菇AV

Indy 500 hits viewership record in its first time airing on Fox: The event highlights the ongoing battle for media companies to secure sports rights.

HBO's hit show 鈥淭he White Lotus,鈥� is extending its off-screen influence with a series of retail partnerships. Though the show revolves around miserable rich people on vacation, it keeps viewers engaged with fashion, scenery, and unattainable luxury. Brands including Banana Republic, H&M, and Kiehl鈥檚 have seized the opportunity.

Following three consecutive quarters of ad revenue losses, YouTube faces an urgent need to restore growth. This could present marketers using YouTube with opportunities to target audiences on both connected TVs and smartphones.

Trump administration tariffs could significantly alter digital advertising strategies, forcing marketers to pivot toward performance channels.

This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.

In our newest forecast for time spent, mobile devices still attract more than half of all digital time, but CTV is catching up.

Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.

Artificial intelligence (AI) is helping transform connected TV (CTV) into a performance marketing channel, giving paid search and social media a run for their money. CTV ad spend will reach $32.57 billion in the US next year, and AI is helping to boost its potential for advertisers. Here are three ways AI is doing that.

YouTube鈥檚 growing prominence on connected TV (CTV) will drive this shift.

The 2023 upfront market will likely be the last one transacted primarily on Nielsen鈥檚 legacy currency. A shift from traditional TV to digital video advertising is the main factor driving this change.

67.5 million US households use smart TVs, making it the No. 1 device among connected TV (CTV) households across the country, according to July 2024 data from Comscore.

The news: Sens. Bernie Sanders (I-VT) and Angus King (I-ME) have introduced a bill, The End Prescription Drug Ads Now Act, that would prohibit D2C prescription drug advertising on television, radio, print, digital platforms, and social media. Our take: Despite disdain for drug commercials among consumers and lawmakers, pharma marketers shouldn鈥檛 sound the alarm just yet.

Younger consumers increasingly prefer creator content over TV, film: A Deloitte study indicates that advertisers need to rethink their strategies to remain competitive.

鈥淪hopper journeys are very complex, and retail media networks (RMNs) need scale to reach those shoppers, wherever they may be,鈥� said Shawn McGahee, head of retail media at Google, during last week鈥檚 蘑菇AV Summit on commerce media.

YouTube鈥檚 hiring of ESPN veteran Justin Connolly triggers a Disney lawsuit: The clash underscores rising tensions over live sports streaming supremacy.

US advertisers will spend 82% of their media budget on digital in 2025, and allocate 66% of that budget to mobile, per a March 蘑菇AV forecast.

Brand loyalty membership is rebounding in the UK as shoppers turn to loyalty programs for savings. Supermarkets are driving innovation, but there is space for brands and retailers of all sizes to boost revenues and forge stronger customer connections.

The OTT landscape has gained a raft of new competitors in recent years. We don鈥檛 forecast viewership for Disney+ and AppleTV+ in Canada, but their later arrival in the country than the mainstays like Netflix doesn鈥檛 mean they haven鈥檛 captured sizable audiences. Advertisers are benefiting from a massive expansion of video ad opportunities.

NBCU looks to secure MLB rights after ESPN backs out: The deal would position NBCU as a one-stop shop for sports, enhancing its value for advertisers.

Most consumers accept ads in streaming: An Attest study highlighted the growing preference for ad-supported options as streaming proves sustainable.

YouTube brings side-by-side ads to livestreams: The move could help convince creators and advertisers that YouTube is the go-to livestream choice.

To keep pace in a complex landscape and meet increasing demands from advertisers, commerce media players need to invest in fresh channels, tools, and innovation.