蘑菇AV

Retail media and connected TV are increasing in digital ad spend share as social declines. More like this:. Meta鈥檚 AI-driven advertising system splits marketers. Ad fraud's on the rise - but OOH remains one of the safest forms of advertising. TikTok鈥檚 flashy new ad format has some UI problems. Yesterday鈥檚 Chart of the Day: Beauty and the inflation beast.

Retail media will stay ahead of connected TV (CTV) in US ad spending and close in on traditional TV this year, according to our forecast. Search overall, including paid search on retail media networks, will reach $108.48 billion in 2023.

In-store retail media will account for a growing share of DOOH. Aside from driving sales, in-store retail media can influence brand awareness and consideration. 蘑菇AV three-fourths of advertisers are running in-store DOOH campaigns or are considering them, according to a November 2022 poll by the Interactive Advertising Bureau (IAB).

Traditional search鈥攚hich excludes retail media search鈥攚ill claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast.

Best Buy, CNET partner for unique retail media offering: Advertisers will be able to purchase and measure ads across both sites, while CNET content will be featured across Best Buy鈥檚 stores, site, and app.

Social鈥檚 share of total media ad spending will grow much more slowly. Between 2017 and 2021, social鈥檚 share of overall media ad spending in the US nearly doubled, climbing from 10.5% to 20.0% in just four years. By contrast, its share of US media ad spending will climb less than 2 percentage points through 2027, inching from 20.4% in 2023 to 22.0%.

In fact, its 21.2% growth rate in 2023 will outpace that of retail media networks (20.5%). But social video is no longer the biggest growth driver in digital video ad spending. That title belongs to connected TV (CTV), which will grow 27.2% in 2023. Mobile dominates social video ad spending.

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

We all know that 2023 will be the year of retail media, social commerce, and lingering economic uncertainty. But here are some more targeted possibilities for the year ahead.

The next phase of direct-to-consumer (D2C) retail won鈥檛 be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.

Microsoft is picking up ad spend by improving search, social, and video features, as well as improving ad targeting and measurement. The company is also inserting itself into the rapidly growing retail media market. In the last few weeks, Microsoft has announced a slew of updates that will help it expand its business.

Still, the lure of lower advertising costs at competitors like Walmart and Instacart isn鈥檛 moving the needle much on Amazon鈥檚 overall share of retail media spending. The retailer will account for nearly three-quarters (74.2%) of US retail media ad revenues this year, helped by its push into ad-supported streaming. Go further: Interested in assessing more Amazon advertising metrics?

A hurting US ad market is showing signs of recovery. Our forecast predicts 3.8% growth in overalUS media ad spend this year, for a total of $353.86 billion. Magna upped its US ad spend forecast for 2023 YoY growth from 4.2% to 5.2% in September. And in August, the US ad market achieved two consecutive months of growth for the first time since last June.

The additional spend is being allocated to new formats, like Prime Video ads, and features like Amazon鈥檚 data clean room鈥攈elping to crystallize Amazon鈥檚 retail media dominance. The big takeaway: The Big Spring Sale should keep Amazon鈥檚 flywheel humming along nicely.

But also when retail dollars, when e-com dollars are not growing that much, it's harder to get the retail media dollars to grow to make up for it since they're so intertwined. So that seems to be... Is that more of a good or bad thing? Rachel Wolff (19:11):. Yeah, I mean, I think you can also see this with how many sales have they had this year? Six at least, right?

Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.

Growth will be fueled by emerging technologies like AI-driven targeting, retail media, and programmatic buying, with India outpacing the rest of the world in digital ad spending growth. Digital will represent almost three-quarters of ad dollars in the region in 2025.

Walmart鈥檚 fledgling retail media business made big gains in Q4: Ad spending on the platform rose 31% YoY thanks in part to the ads鈥� growing effectiveness.

Across Western Europe, inflation and uncertainty have hit consumers and businesses alike. But some may prosper in these conditions鈥攕uch as brands using retail media networks and firms advancing sustainability goals.

Walmart+ increased the money it spent on advertising by 87% between January and September 2023 as compared with the same time period in 2022, per MediaRadar.

Saks launches retail media network amid slowing sales: The ecommerce retailer is billing its offering as a unique opportunity to connect with luxury shoppers.

While advertising areas like connected TV and retail media boast strong potential, other channels, like social media and linear TV, are losing some steam. That鈥檚 why it鈥檚 important to explore other ad channels. For example, digital out-of-home advertising has made technological and creative leaps in the past few years, while the women鈥檚 sports ad opportunity is expanding. Here are some areas within digital advertising where you may be missing out on unlocking potential.