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People want to see furniture in-person, shipping costs for furniture can be prohibitive, and IKEA is kind of the OG of experiential retail, which is a pretty, I would say, static buzzword in the retail world. But people can drop their kids off at a play area, navigate an immersive showroom, buy a bunch of stuff, and then eat some Swedish meatballs and call it a day.

Economic conditions will have a huge effect on the retail, media, and marketing industries in 2023. For companies to succeed, the cost-conscious consumer must be front and center.

Okay, because I think retail media it's on a rocket ship and this isn't retail, but it is adjacent. And I think when I say that the retail media in-store, retail media like ship was the tide will lift all boats, whatever that is. You know the phrase I'm talking about. Marcus Johnson:. Rising tide lifts all boats. Evelyn Mitchell-Wolf:. Yeah, that one. Marcus Johnson:. I got you. Evelyn Mitchell-Wolf:.

This would be the first time the category has led, edging out apparel and accessories notes senior retail analyst, Zach Stambul. In 2022, digital grocery was fourth and has since overtaken furniture and consumer electronics and now clothes. But Ethan, digital grocery needs blank to take it up a gear. Ethan Cramer-Flood:. It doesn't need anything because it's going to be going up a gear already.

Well, when I'm looking at the retail numbers, it's undoubtedly a good positive story. There's positive momentum. As you said, they beat their top line guidance, they exceeded expectations. And when you look just at North America, which is the largest segment, they did really well, you also saw a 1% growth as well as a profit. And so, things are looking up when you look at the core retail business.

Retail media鈥檚 rise in popularity is being boosted by increasing ecommerce sales, a wide variety of ad formats, and established retailer-brand relationships. But an increasingly crowded space may have advertisers feeling overwhelmed, which could put a bit of strain on retail media鈥檚 growth.

Looking at H1 2023, over half of that decreased ad spending on Twitter has been allocated to the media and retail sectors, according to Sensor Tower.

A targeted approach: As with other retail media networks, Uber, Lyft, and Instacart鈥檚 appeal to advertisers is rooted in their first-party data and ability to reach consumers at key moments in the customer journey. Both Uber and Lyft are using trip data to tailor ads based on where users are going and what that behavior reveals about them.

And since then we've had retail media become immensely important and immensely popular among marketers.

On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.

On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.

By 2026, US spending on ecommerce channel ads鈥攁 large subset of retail media鈥攚ill be more than triple its 2020 level, per our forecast. Within the ecommerce channel, both search and display advertising are growing rapidly.

Retail media networks are exploding. With third-party data signals dwindling, advertisers are swarming around the first-party consumer data and closed-loop attribution offered by retailers like Amazon and Walmart. Major publishers are betting on direct sales.Those with premium content, like Bloomberg, are opting to take their inventory off the open exchange.

Social media ad spend declined in the second half of 2022, and the category will make up a shrinking slice of total digital ad spend in the US this year, according to our forecast. But brands still need a social media presence. That鈥檚 where AI and ChatGPT can help. Here are six uses for generative AI in organic social campaigns.

On today's special podcast episode, we conclude our monthly contest where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month this year, three of our analysts representing their respective coverage area teams have competed against each other鈥攏ow it's time to crown a champion. Today, we cover how X (formerly Twitter) will look in 2024, whether people will buy cars online, and what we can expect from the ad market. Tune in to the discussion with this month's contestants: our analysts Evelyn Mitchell-Wolf, Carina Perkins, and Yory Wurmser.

Pinterest allows Amazon to sell inventory via Amazon Ads, further connecting social and retail media. Meta and Amazon are testing Amazon product sales inside Instagram and Facebook. The partnership between X (formerly known as Twitter) and Google demonstrates what happens to platforms struggling to attract sufficient advertisers. Some of these companies appear dominant in their respective markets.

TikTok's marketing influence grows: The platform is becoming pivotal in holiday campaigns and consumer engagement.

Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format鈥檚 interactivity and ability to grab viewers鈥� attention to drive holiday sales.

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

And interest is growing: Purchase intent for NBCUniversal鈥檚 shoppable TV integrations increased by 168% between 2019 and 2022, per data shared with Retail Touchpoints.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

On today's episode, we discuss a part of digital ad spending that will overperform this year, why some countries will see a dip in online shopping, what will happen to time spent on social platforms, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Zach Goldner, and director of forecasting Oscar Orozco.

Video and retail media networks (RMNs) will drive programmatic ad spending growth this year. Programmatic ad spend will increase by 15.2% in 2024 to reach $156.82 billion, 75% of which will go to direct channels. Programmatic video ad spending will grow even quicker at 21.2% YoY in 2024 and will continue to grow at a CAGR of 14.3% over the next two years.