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And then a significant 31% watch them on online marketplaces like Amazon, which is interestingly the same share of those who watch on TV networks sites like QVC or HSN. So yeah, it depends on where they put this as well. If they put it on social media or maybe on YouTube, it might have maybe more chance of catching on. But our Senior Retail Analyst, Zak Stambor, made a good point.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how many Americans have a mobile wallet, which ones are most popular, and what's happening with retailers' branded wallets. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of mobile wallets. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jaime Toplin.

IAB introduces in-store retail media standards: New guidelines aim to unify ad formats, metrics, and improve measurement transparency.

When you have Fire TV and Freevee and their DSP, and now you have Prime Video ads and the stuff they're doing with sports, not to mention all the search advertising they have as a retail media network, they're going to be a juggernaut. It's really a true triopoly and they'll probably actually be the number two company before long, in the US. Marcus Johnson (08:17):. Right.

But that when you go from the 80 30, that money is not going just to connected tv, it's going to social, it's going to retail media networks.

And other retailers, especially as we move in this post, I don't want to say post Amazon, but to the next stage of retail media where it's going to be much more about the growth of brick and mortar, retail media networks. I think that Walmart becomes the object lesson there that everyone is going to be chasing inside what Walmart do right. Marcus Johnson:. I just had a couple retail ones for you.

Particularly, with more money flowing to retail media networks as we talk about a lot these days, if that does or there are other factors that do weaken Google's Search product, having YouTube as that solid foundation of ad revenue is going to be even more important in the longterm. Marcus Johnson:. Yeah. Well, that's where we'll leave it. More on this on Thursday's episode, next Thursday.

American Express is expanding Amex Offers, which allows advertisers to serve card holders tailored deals. The expansion comes on the heels of Chase and PayPal launching financial media networks (FMNs), a trend we expect will continue.

The one-on-one sessions would be tailored to your unique retail and e-commerce business, providing a deeper understanding of the most relevant and timely research that affect your growth goals. Visit insiderintelligence.com/analystaccess to find out how you can book interactive presentations on retail media networks, CPGs, and more.

media network first party consumer data with premium video content, and then that e-commerce integration, which is really the third component here.

Nike and Converse this month filed a lawsuit against 52 purported counterfeit networks that together run 98 websites that have sold fake Nike or Converse merchandise to US consumers within the past 12 months, per Retail Dive.

Key Question: What is our outlook for CTV ad spending in the next four years as linear TV continues to recede and emerging digital formats, like retail media, take hold? We鈥檝e lowered our CTV ad spending outlook, but the format remains robust.

Cryptocurrency volatility has tempered expectations for crypto payments. But it hasn鈥檛 erased them: Retail, remittance, and cross-border B2B payments remain in growth mode.

Microsoft is picking up ad spend by improving search, social, and video features, as well as improving ad targeting and measurement. The company is also inserting itself into the rapidly growing retail media market. In the last few weeks, Microsoft has announced a slew of updates that will help it expand its business.

To expand its retail media presence, 7-Eleven is rolling out its Gulp Radio network to 5,000 stores. 鈥淲e've seen a lot of retailers move into in-store audio,鈥� said Feger. 鈥淚t's got a really low barrier to entry and it's just a really smart way for a lot of retailers to start experimenting with in-store retail 尘别诲颈补.鈥�.

Kroger insists it would benefit from an expanded network of suppliers, stores, and fulfillment centers, enabling it to lower prices and offer consumers more choice. The sale鈥檚 launch dovetailed with the retailer releasing the locations of the 579 Kroger- and Albertsons-owned stores it plans to sell to C&S Wholesale Grocers to allay antitrust concerns.

Commerce media is knit together by the use of first-party commerce data to power targeted advertising. But beyond that foundation, the strengths, use cases, and challenges can vary depending on the vertical.