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Looma secures $10 million to expand its in-store media platform: Funding reflects broader industry shift toward in-store retail media as brands seek dynamic in-store engagement.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how pet care is moving online, the best pet services retailers are offering, and how recession-proof the category is. Then, for "Pop-Up Rankings," we rank the top four loyalty drivers from pet retailers that other businesses can emulate. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman.

Retail media is traditionally dominated by, well, retailers. But as access to customer insights becomes increasingly important for advertisers amid cookie deprecation and mounting privacy laws, other industries are hopping on retail media鈥檚 bandwagon.

In-store retail media initiatives are gaining momentum: Loblaw, Macy鈥檚, and Schnucks Markets are the latest retailers to invest in the channel.

On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

Retail media complicates price talks between retailers and suppliers: Hardline tactics like pulling products from shelves can make brands reluctant to invest in RMNs, forcing concessions.

Best Buy, CNET partner for unique retail media offering: Advertisers will be able to purchase and measure ads across both sites, while CNET content will be featured across Best Buy鈥檚 stores, site, and app.

Amazon faces a significant legal challenge: A FTC lawsuit that alleges Amazon illegally maintains monopoly power could force the retail giant to fundamentally alter its business practices.

The strategy: Amazon CEO Andy Jassy outlined opportunities ahead for Amazon to further streamline its fulfillment operations, boost retail media revenues, and establish its Amazon Web Services cloud infrastructure as a critical component of the generative AI (genAI) boom, in his letter to shareholders.

Nearly every platform, including Gopuff, has also leaned on retail media to boost the bottom line. The big takeaway: It makes sense for a company like Gopuff to diversify its offerings. Still, the long-term viability of the company鈥檚 model remains a question.

Just Eat Takeaway expands retail media offerings with Rokt partnership: The delivery company joins DoorDash, Instacart, and Gopuff in enhancing its ad capabilities

Retail media will account for about 1 in 5 digital ad dollars this year. That鈥檚 about double the share it held in 2020. We expect it to surpass the one-quarter mark by 2028.

On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about what the leading retailers' Q4 performances tell us about the state of retail. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

On today's episode podcast, in our "Retail Me This, Retail Me That" segment, we discuss why Amazon is struggling to get Amazon Fresh off the ground, what it has going for it, and what would happen if Amazon broke out a separate subscription for grocery. Then for "Pop-Up Rankings," we rank the other players that could offer lessons on how Amazon Fresh could compete with Walmart. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Schilling.

And then you're also, I think seeing a fairly strong growth coming from retail both on the supply side and the demand side. So on the demand side, you're seeing retail continuing to grow pretty strongly as a buyer of advertising, and you're also seeing retailers expand to retail media networks, and that's just adding a lot of really high quality inventory to the ad mix and specifically in search.

She was arguing that just because your product can't be boxed up and shipped out doesn't mean you shouldn't advertise on a retail media network. Ms. Marsten says the company is selling services like insurance, financial planning, real estate tutoring, lawn care, all kinds of things can consider non-endemic advertising.