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Electric SUVs: Honda is looking at the sports utility vehicle market with its first electric vehicles. The 2024 Honda Prologue will be priced in the upper $40,000s and is an SUV with a 300-mile range. Honda鈥檚 near-term EV strategy relies heavily on its partnership with GM鈥檚 Ultium battery platform, which it applied to the Acura ZDX and the Honda Prologue SUVs.

Content has shifted online with the rise of subscription streaming services, with shows, movies, and even live sports now available on these platforms. Advancements in smart TV technology coupled with enhanced connectivity have made these devices increasingly affordable and user-friendly, transforming the way people consume television content and transforming CTV platforms in the process.

But The Wall Street Journal was just saying, Paul, Diamond Sports Group, which carries the games of over 40 major US sports teams on its Bally Sports brand of networks, is expected to file for bankruptcy quite soon, which is expected to lead to a renegotiation of rights fees.

Lipsman notes Apple acquired the rights to Major League Baseball and Major League Soccer games and will become a bigger player in the acquisition of major TV sports rights in the near future. Apple TV+ also made a major leap this year, releasing several hit series like 鈥淏ad Sisters'' and 鈥淪everance,鈥� and winning an Academy Award for Best Picture with 鈥淐ODA.鈥�

For Canada, I saw some recent stuff around true crime being very hot, current affairs and sports being among the top genre or subject matters that people tune into. I know the key publishers in this country, like Rogers Sports and Media for example, have a lot of holdings in sports and sports rights for leagues. So a lot of that is being monetized via Rogers' various podcasting titles.

Amazon wins significant brand attention for Thursday Night Football: A few years into its rights deal, the company persuades advertisers to hop aboard.

The team will be led by Harish Sarma, previously TikTok鈥檚 global head of sports and gaming. Why this matters: Courting publishers could go a long way toward helping TikTok improve its public image and make its platform more appealing to advertisers in the critical US market.

On today鈥檚 podcast episode, we discuss when and where we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Daniel Konstantinovic.

Although YouTube made earlier attempts to capture CTV viewing by investing in premium content, it has since focused on two areas that differentiate it from services like Netflix: its creator community and live sports. Creators are also central to YouTube鈥檚 thrust to compete in social video, where TikTok poses an urgent threat to the video giant鈥檚 ad business.

So it seems like maybe some other streaming services are saying, "Hey, why can't we also create an event around sports and use that as a hook to pull people into our streaming platform?". Daniel Konstantinovic:. Yeah, I mean Netflix notably until recently lacked a major sports rights deal.

Areas like VR fitness, immersive sports, concerts, and gaming events are compelling and open up various opportunities for brands to advertise on the platform.

Wrapping up: Gronkowski鈥檚 notoriety broadened the campaign's appeal, connecting with both sports fans and leisure seekers. For Carnival, TikTok's wide reach and authenticity made it an ideal platform choice.

Apple鈥檚 investments in live sports like Major League Soccer and Major League Baseball, as well as Apple TV streaming, also offer opportunities for VR. More details on the Apple headset: A report from Bloomberg gives us some insights on Apple鈥檚 hardware and its unique features. The headset will be able to shift from VR to AR using a Digital Crown, similar to one on the Apple Watch and AirPods Max.

And don鈥檛 be surprised if it goes after other major sports rights when they come up, Lipsman added. Second, as it aggressively expands its Amazon Fresh footprint, Amazon will introduce more in-store retail media formats, including in-store digital signage, smoke screen overlays on cooler doors, and experimenting with other surfaces.

The news: Amazon is set to make its upfront week debut on May 14, presenting its extensive streaming portfolio, including Prime Video, Prime Video Sports, Twitch, Amazon Freevee, and Amazon Music, to ad buyers.

The downside is it's going to get a lot more confusing, especially for sports fans because there might be four or five different places that will show your team or even a specific game and figuring out what is the cheapest way to access it.

On today鈥檚 podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

Plus, influencer content was the No. 3 top-performing category of the 14 measured on Instagram, behind only higher education and sports teams. Reels garner the most engagement for Instagram influencers, Rival IQ found, though carousels and photos weren鈥檛 far behind. Shorts is ramping up.

But they're also becoming more active with sports rights. They've already have the NFL Thursday night games and stuff, Yankee games. They're looking to add more. They're extending their tentacles into local advertising as well. They have been rumored to be purchasing some of these Sinclair regional sports networks that have gone bankrupt.

With the boost of fall sports, linear TV could see a month-over-month rise in September. An end to the Hollywood writers and actors strikes may have a similar effect. But those are small factors within a greater trend: Viewers are going digital, meeting advertisers where they already are. This was originally featured in the eMarketer Daily newsletter.

Media includes businesses primarily engaged in radio and TV broadcasting (networks and stations), such as educational, commercial, religious, sports, and other radio or TV stations. It also includes print media (newspapers, magazines, and classifieds) and establishments engaged primarily in publishing.

Driving there was that fear, but that was before Max, formerly HBO Disney plus Netflix all got into advertising and then all these streaming services, including those and others have paid a lot of money to have live sports.

Localize: Generative AI can localize campaigns sent from global teams, customizing features like sports teams, weather, and names of places in seconds, said Yates. Organize: eBay Ads allows sellers to sift through thousands of their listings using natural language chat functionality, said Alex Kazim, vice president and general manager of global advertising at eBay.

The news: Sports betting and casino payments specialist Sightline Payments partnered with Visa to bring prepaid cards to Play+鈥攊ts omnichannel payment solution that counts 1.5 million customers, per a press release. Here鈥檚 how it works: Customers can use the Play+ Visa card throughout their entire casino and resort experience, including for gaming and entertainment, dining, and retail.