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Livestream platforms like TalkShopLive can also help brands take advantage of live events like concerts or sporting events. Kate Hudson recently hosted a shoppable concert on TalkShopLive with Rolling Stone to promote her debut album 鈥淕lorious.鈥�.

AP has a history of using automation in news production, from recapping corporate earnings to local sports events. This partnership could help AP incorporate generative AI responsibly in future services. AP says it hasn鈥檛 used generative AI in news stories yet.

Apple鈥檚 investments in live sports like Major League Soccer and Major League Baseball, as well as Apple TV streaming, also offer opportunities for VR. More details on the Apple headset: A report from Bloomberg gives us some insights on Apple鈥檚 hardware and its unique features. The headset will be able to shift from VR to AR using a Digital Crown, similar to one on the Apple Watch and AirPods Max.

Like their sports-playing peers, many millennial gamers have transitioned to becoming spectators as much as competitors. Nearly 60% of millennial gamers (ages 26 to 41) have watched esports, higher than any other generation, per the Comscore Inc. survey. 5. A greater share of gamers have watched livestreamed games versus esports. Over three-quarters (77%) of US gamers have watched livestreamed games.

The team will be led by Harish Sarma, previously TikTok鈥檚 global head of sports and gaming. Why this matters: Courting publishers could go a long way toward helping TikTok improve its public image and make its platform more appealing to advertisers in the critical US market.

The news: Amazon is set to make its upfront week debut on May 14, presenting its extensive streaming portfolio, including Prime Video, Prime Video Sports, Twitch, Amazon Freevee, and Amazon Music, to ad buyers.

But they're also becoming more active with sports rights. They've already have the NFL Thursday night games and stuff, Yankee games. They're looking to add more. They're extending their tentacles into local advertising as well. They have been rumored to be purchasing some of these Sinclair regional sports networks that have gone bankrupt.

With the boost of fall sports, linear TV could see a month-over-month rise in September. An end to the Hollywood writers and actors strikes may have a similar effect. But those are small factors within a greater trend: Viewers are going digital, meeting advertisers where they already are. This was originally featured in the eMarketer Daily newsletter.

Foot traffic to Nike stores is outpacing the overall sports goods apparel segment by a significant margin. Monthly visits to Nike and Nike Factory stores rose by 8.2% YoY, 21.8%, and 6.0% in December, January, and February, respectively, per Placer.ai. By contrast, sports apparel retailers saw visits fall 3.6%, 5.5%, and 7.6% in the same periods.

YouTube recently spent a reported $14 billion to acquire the rights to the NFL Sunday Ticket, driving an enormous share of the country鈥檚 most-watched sport to YouTube TV (YouTube鈥檚 pricing makes the weekly game more expensive to view, but it鈥檚 cheaper if you subscribe to YouTube TV).

Localize: Generative AI can localize campaigns sent from global teams, customizing features like sports teams, weather, and names of places in seconds, said Yates. Organize: eBay Ads allows sellers to sift through thousands of their listings using natural language chat functionality, said Alex Kazim, vice president and general manager of global advertising at eBay.

Even-numbered years tend to have higher growth rates, due to elections and big sporting events. Negative signs:. Dentsu recently downgraded its global ad spending forecast slightly, arguing that ad spend growth is actually an illusion driven by inflation. Many tech and media companies are watching their budgets, due to large rounds of layoffs.

Linear TV ad spend has its bright spots, specifically during elections and major sporting events. But overall, US linear TV ad spend is declining as CTV spend picks up. Over the next four years, US linear ad spend will decrease by $4.48 billion while CTV will increase by $15.81 billion.

The news: Sports betting and casino payments specialist Sightline Payments partnered with Visa to bring prepaid cards to Play+鈥攊ts omnichannel payment solution that counts 1.5 million customers, per a press release. Here鈥檚 how it works: Customers can use the Play+ Visa card throughout their entire casino and resort experience, including for gaming and entertainment, dining, and retail.

The downside is it's going to get a lot more confusing, especially for sports fans because there might be four or five different places that will show your team or even a specific game and figuring out what is the cheapest way to access it.

Charter Spectrum will offer Max to its customers: A carriage deal with Waner Bros. Discovery continues the trend of streamers winning out in pay TV negotiations.

Sports, particularly the NFL and international soccer, as well as the launch of its collaboration with Walmart+, drove that subscriber growth. Even so, Paramount+ is losing the head-to-head with its closest competitor, Peacock. By 2024, we forecast Peacock will achieve $1.3 billion in advertising revenue in the US. That same year, Paramount+ will only reach $647.4 million, according to our forecast.

Events like sports and concerts offer OOH opportunities for brands. Billboards like the ones seen during the Coachella Valley Music and Arts Festival take advantage of places where dwell time may be high due to traffic or public transit use and of people taking pictures to post on social media. They also allow advertisers to align themselves with events that fit brand identity.

Today's fact, what folks is the official sport of Maryland? It's the first state to have an official sport. I guess others do, but it was the first one to do it. But guess what sport it is. I'll give you a hint, it's very old-fashioned, this sport. Jeremy Goldman:. It's going to be really random. Marcus Johnson:. I think hundreds and hundreds of years ago. Jeremy Goldman:.

I think that having sort of a midsummer, at least for a US audience, this is sort of an interesting time of year for sports, right? Because you're kind of in the mid slog of the baseball season and all of the other major sports or in the off season. So I actually think that this is a good opportunity for advertisers in the US particularly because the US' team is so dominant.

To target this segment, cards will promote features like Cardless鈥� sports-team-affiliated cards and Citi鈥檚 ThankYou points, which can be donated to a chosen charity. Brands will build their presence on TikTok to reach its 45.7 million US Gen Z users. We expect TikTok to dethrone Snapchat as the generation鈥檚 most used social media platform in 2024.

The ad format is an evolved version of TikTok Pulse, which guarantees ad placement along the app鈥檚 top 4% of trending content in 11 brand-friendly categories like pets, gaming, and sports.

Disney and WBD are also exploring new content tiers, like live sports, to attract subscribers. Companies are also working to enhance the revenue generation of both their ad-free and ad-supported tiers. Case in point: Netflix's focus on halting password sharing effectively acts as a price increase.

Cracker Jack had singer Normani record a cover of 鈥淭ake Me Out to the Ballgame鈥� that promoted girls鈥� participation in sports and its new product Cracker Jill. Trident Gum worked with singer Chl枚e Bailey to create an original song in order to launch its Sour Patch Kids gum collaboration alongside a #ChewTheVibes challenge.