蘑菇AV

Though programmatic nonvideo digital display ad spend will continue to grow through 2026 when it will hit $70.99 billion, its share of total programmatic digital display ad spend is declining, according to our forecast.

Netflix鈥檚 advertising strategy is evolving as streaming services raise subscription prices to sway users to ad-supported tiers.

Because people are watching, the other part of this is, it's not as though folks don't watch sports on streaming platforms. And Oscar, your team put these numbers together. As of last year, more folks watched live sports on digital platforms than those who watched on traditional pay TV. Oscar Orozco:. That's right. Marcus Johnson:. According to our forecasting team.

Key Question: How many people in the US will watch OTT video streaming services in 2024, and what is the viewership outlook for traditional pay TV and digital pay TV? Key Stat: Over 254 million people in the US鈥攏early 75% of the population鈥攚ill watch OTT video this year. OTT comes in many forms, and most of the categories above intermix or nest within one another. Executive Summary.

Prime Video鈥檚 ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.

Thanks to Hulu and ad-supported tiers, Disney streaming profits: The company solidified its position as a streaming ad leader with a strong Q3.

DoorDash is the latest delivery platform to turn to streaming to boost membership sign-ups: The company will offer DashPass subscribers free access to Max鈥檚 ad-supported tier in a bid to boost sign-ups and grow sales.

Think about it in full context compared to some of the other large streaming services that we consider taking over the world, but it's two and a half times bigger than Netflix, which is no small achievement. Daniel Konstantinovic (08:46):.

High-income consumers, those earning $150,000+ annually, are charting a unique "discovery-to-purchase" journey that begins in physical stores but frequently concludes in digital channels, according to new 蘑菇AV research. "These consumers demonstrate more technological comfort than their peers," our analyst Paola Flores-Marquez said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. "They're willing to explore multiple channels before making purchase decisions."

Most streaming services align on their time spent and ad revenue shares. The streaming market is crowded. Few streaming services account for more than 5% of the market in terms of time spent or ad revenues.

On today鈥檚 podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.

This consolidation represents a calculated approach to streamline Amazon's media offerings, potentially setting a precedent for other streaming services that may be considering similar simplification measures.

And they're more open to streaming service ads and connected TV, which are successful. But it's quite notable that they seem to trust these venues more. Sara Lebow (03:25):. Are there anywhere that the high-income shoppers are less likely to discover products than the average consumer? Paola Flores-Marquez (03:31):. Ooh.

Why it matters: Streaming costs are climbing鈥攁nd viewers are already adjusting their spending. The average cost of streaming subscriptions jumped 22.2% YoY in 2023, far outpacing both pay TV increases (4.8%) and inflation (3.6%), per our analysis; In 2024, streaming subscriptions increased 12.6%, again outpacing both other measures, though less dramatically.

But while NBCU highlighted that Peacock will have over 7,500 hours of sports in the next year, the presentation also showed that it鈥檚 looking to diversify its streaming offerings beyond sports. Upfronts teased numerous new shows set to stream on Peacock as part of NBCU鈥檚 push to turn a profit from the streaming service.

The news: Ad buyers are expecting streaming CPMs to decline for the second consecutive year at 2025 Upfronts, per Adweek reporting. Several ad buyers said they expected general streaming inventory to become cheaper due to an increase in supply.

On today鈥檚 podcast episode, we discuss what鈥檚 fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

This issue has been exacerbated as more consumers opt for streaming. A beacon of hope for WBD: The release is also a massive win for WBD, which has faced notable struggles recently. Declines in traditional TV revenues and the competitive streaming landscape has seen the company鈥檚 stock value plummet 70% since its merger, leading to a wave of layoffs.