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How to choose the right finfluencer: Setting defined goals will help FIs target the right creators. If an FI wants to reach a certain demographic, it would be important for it to ensure that a finfluencer鈥檚 following includes that target audience. Mitchell says finfluencers can provide demographic information about their followers, viewers, and subscribers.

It's pretty fundamental, I would say traditional merchandising is you say, "Hey, I really care about this retailer," Target or Walmart or whomever. (21:06):. And then you invest some money in a program with a merchandising company and they say, "Great, thank you very much. Here's our schedule and we're going to cover this store on Monday, and then we're going to go to this store on Tuesday."

鈥淒ata-hungry advertisers will no doubt love to have more information about how many exposed consumers actually scan the code, the depth of engagement, first-party data about specific consumers that can be aggregated to inform future campaigns or incorporated into a CDP (customer data platform) to target and measure media in other channels,鈥� said our analyst Evelyn Mitchell-Wolf on a 鈥淏ehind the Numbers鈥�

So given that, I think it makes sense for Unilever to really go after those audiences and target them where they are. Sara Lebow:. What I'm curious about here is if they're going to be using influencers mainly for cosmetics, beauty, health products or if they're also going to be using them to market things like food and other sort of grocery CPG? Sky Canaves:. I think they need them for everything.

The campaign includes social clips of Cynthia Erivo who plays Elphaba shopping in Target. Also, there's over 100 new and exclusive Target and Wicked collaboration products and a Target website makeover featuring green and pink motifs and themed animations.

Amazon, Target, and Walmart are launching holiday promotions in early October. Even so, Cyber Monday and Black Friday will still be the two biggest online shopping days of the year. We expect Cyber Monday ecommerce sales will grow 7.8% YoY to $13.93 billion, and Black Friday ecommerce sales will increase 5.5% to $10.76 billion.

Commerce media, which extends beyond retail media networks into any network that can leverage first-party data to target ads, blossomed in 2024. 鈥淥ver the past year, we've seen JPMorgan Chase, Capital One, and Citi all make moves to launch their own commerce media businesses. And it makes sense. Banks have a ton of first-party data they can leverage,鈥� our analyst Maria Elm said in July.

Legislation like the Digital Services Act and General Data Protection Regulation have led to investigations of several major ad platforms, and EU courts recently limited Meta鈥檚 ability to target ads with personal data in a major blow to existing practices. Data practices in the US have come under increased scrutiny, particularly since the Supreme Court鈥檚 Dobbs decision, which overturned Roe v. Wade.

46.6% of US internet users are also Amazon Prime members, nearly two times as many as Costco (25.1%), the No. 2 biggest retail membership , according to data from Comscore.

Target claims its Store Companion tool, a genAI-based chatbot available as an app on store team members鈥� handheld devices, has enhanced employees鈥� everyday work experience. The tool, which began rolling out in June 2024, has been used more than 50,000 times with an average chat time of less than 1 minute, Target鈥檚 COO and CFO Michael Fiddelke said during a recent earnings call.

Despite an unpredictable political climate, another Fed rate cut looks likely: Members are signaling gradual cuts over time, encouraging consumers to spend just enough to boost the economy鈥攂ut not so much that inflation again rears its ugly head.

But if prosecutors prove that Cash App has facilitated unsavory transactions like terrorist financing, its reputation among its upstream target consumers could take a hit that no amount of retroactive KYC protocols would fix. PayPal is a mobile P2P also-ran. PayPal will be the only mobile P2P app to contract this year, per our forecast. Transaction value on the app will shrink 4.2% to $51.99 billion.

But by incorporating a conversational brand voice, advertisers can target upper-funnel browsers as well and search can potentially serve as a discovery channel.

Companies creating digital dupes of real people will need to ensure that their technology doesn鈥檛 fall into the hands of bad actors who could easily grab clips of targets online to create avatars.

So Google isn't the only target. You've got the FTC looking to break up Meta's business, forcing it to separate from Instagram and WhatsApp, potentially the FTC accusing Amazon of creating a illegal monopoly in online shopping, Apple facing a justice department antitrust case over allegation it prevents outside software to integrate with its devices locking folks into its ecosystem.

Congress and the Federal Trade Commission (FTC) are considering updates to the Children鈥檚 Online Privacy Protection Act (COPPA) that could make it more challenging for advertisers to target ads to children and teens. AI is top of mind for policymakers and privacy professionals. AI played a role in most sessions at both events.

While they remain a primary destination for cash-strapped consumers, stiff competition from the likes of Walmart and Target alongside the rise of ultra-cheap Chinese ecommerce marketplaces is eating away at their market share, while economic conditions are causing their core customers to pump the brakes on spending.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

So I think that's most important is to find who exactly do you want to target with this campaign.

The Aldi shopper income skews lower than average, which I think is what you want to target when you're a lower-priced, value-oriented grocer. Sara Lebow (05:49):. Yeah. I mean, Aldi is great for if you're shopping on a budget. Lidl does not have those same associations in the US right now. Okay, number five, CVS. Becky, what is CVS up to? Becky Schilling (06:01):.

Brands are starting to notice and questioning what does it even mean to get a million impressions on a video if the quality of those impressions are not coming from an audience that is your target demographic? So engagement rate, the saves, the shares, those are the more meaningful actions that users are hitting on a piece of content that are indicating purchase intent and consideration to brands.

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

That reflects the reality that the labor market remains solid, inflation is approaching the Fed鈥檚 2% target, and consumers鈥� buying power is growing. Those conditions are a 鈥淕oldilocks economic situation,鈥� said JPMorgan CFO Jeremy Barnum, adding the 鈥渞esults鈥�are consistent with a soft landing.鈥�. But a Trump presidency could upend that trajectory.

Wired for video: The company is also expanding its Wire program to include EU publishers, allowing advertisers to target audiences in the region. This expansion aims to increase the availability of high-quality content on the platform鈥攙ideo content on LinkedIn has grown by 34% year-over-year鈥攁ligning with LinkedIn's focus on professional development and career growth.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.