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In its appeal, TikTok said small businesses that advertise on the platform could lose $1 billion in just one month should the app temporarily become unavailable (TikTok itself said it could lose 29% of its global ad revenue target). That adverse impact on US businesses could be a critical argument for TikTok.

Salesforce survey found that 65% of consumers were interested in an agent that bought an item when it reached a target price, but other data is less positive. A February 2025 Omnisend survey found that 66% of consumers do not want agents to make any purchases, and a Q3 2024 Cognizant survey found that 75% wouldn鈥檛 want an agent to make a replenishment purchase. It probably depends on the product.

A one-month ban could potentially cause TikTok to lose up to 29% of its global ad revenue target for the year, the company claims. Which platforms are expected to benefit if TikTok faces a permanent ban? YouTube Shorts and Instagram Reels are expected to be the primary beneficiaries of displaced TikTok ad budgets.

In 2025, retailers must prioritize data-driven measurement, seamless online-to-store experiences, and programmatic out-of-home (OOH) advertising. Seeking heightened measurement has nearly half of marketers emphasizing attribution, making actionable insights crucial. Meanwhile, bridging digital and physical shopping and leveraging real-time OOH campaigns can help retailers stay competitive. Here are three areas retailers should prioritize in 2025, according to industry experts.

Inflation is at the bank鈥檚 2% target, but Q3鈥檚 annualized economic growth was just 1%, which is below expectations. Growth in Q4 and 2025 may also fall short due to lower immigration levels and temporary government measures like sales tax rebates and cash handouts.

New competitors: Because of the growth opportunities immigrants represent, fintech rivals have started to target their business. For example, Beacon鈥攚hich uses Bank of Montreal鈥檚 (BMO鈥檚) services鈥攁ims to 鈥渟implify financial transactions for immigrants鈥� with its products, per a press release. It offers:.

Those within the digital wallet sweet spot make the best targets: Consumers ages 18 to 54 and those with more than $150,000 in household income are much less likely than average to pay using cash. Credit cards will respond to the BNPL subscription rewards threat. Rewards-based subscription models will fuel BNPL growth.

So we don't know how many new users Netflix added, because like Facebook, the company decided to stop reporting those figures, instead, it wants to favor other metrics, like time spent and financial targets like revenue and operating margin. But the video streaming giants did tell us that they grew Q1 revenue 13% year on year, a touchdown from last Q1, but still decent.

In its request for an injunction, TikTok said even a one-month shutdown would cause it to lose 29% of its global ad revenue target for 2025. How advertising will change: TikTok has stayed the course throughout 2024 despite the ban, introducing new features and seeing significant success with TikTok Shop around Black Friday.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Target audiences via the channels that hold the most sway over their purchasing decisions. For Gen Z, that鈥檚 largely social media; for millennials, there are more opportunities in CTV, movies and TV programming, and cross-channel partnerships with celebrities and influencers.

The startup鈥檚 developing technology could become a target for acquisition from OpenAI as a complement to its Whisper AI audio tool. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

The platform鈥檚 popularity with Gen Z shoppers, investments in live shopping, and well-timed promotional events that coincided with Amazon鈥檚 July and October Prime sales put TikTok on the path to achieve its ambitious target of $17.5 billion in US GMV.

Its popularity is growing across nearly every age and income cohort thanks to distribution deals with Target and Walmart and a new partnership with Dollar General to increase its reach with rural audiences. Temu made gains by stealing share from Dollar General in Q3, per credit card data analysis by Earnest Analytics.

Other nominees in this category were Victoria's Secret, Target, and Nuuly. Gen Z darling award. The importance of capturing the attention of younger consumers was more important than ever in 2024. In a tight vote, the winner was e.l.f. Beauty for its social media prowess, loyalty program, and its customer service.

The economy is looking good as the calendar turns to 2025: Consumers are in a good position to spend, but the new administration鈥檚 policies could change that trajectory.

Some brands tailored their product assortments to target specific demographics. For example, Sephora began carrying the eponymous line from beauty product developer Sarah Creal, aimed at Gen X beauty consumers, while Nordstrom launched Gen Alpha-focused beauty kiosks in its teen apparel departments.

Media consumption patterns in Canada continue to change, making the audience a moving target. Adult media consumers in Canada are among the most engaged in the world. The country trails only the US in average daily time spent with media. Time spent with media in Canada is spread across a number of formats, both digital and traditional, and a range of devices.

But we could see more advertising partnerships forged between health systems looking for a new revenue stream and health and wellness companies wanting to more effectively target patients with specific health conditions. 45% of healthcare leaders said they鈥檇 either allow or expect to allow advertisements on owned channels (e.g., website, email, or text), per a separate McKinsey survey of health system executives

This combination will also create a data giant that could offer an unparalleled ability to precision-target consumers across ad channels, positioning the merged company to capture a larger share of the fast-growing digital advertising pie.

The news: Macy鈥檚 is facing yet another push from an activist investor, its second this year, as its weakening influence on the retail landscape makes it an attractive target for investment firms. This time, the pressure comes from Barington Capital, which amassed a stake of unknown size in the company with help from private equity firm Thor Equities.