蘑菇AV

YouTube鈥檚 record label clash echoes TikTok-UMG feud: Major artists are unavailable on YouTube and its music platform as a deal deadline approaches.

ByteDance will sell TikTok to a US company. 鈥淪ometime between now and the deadline that they face from US regulators, someone at ByteDance or the Chinese government will blink and ByteDance will agree to sell TikTok to a US-based interest,鈥� Willens predicted.

The US triopoly of Google, Meta, and Amazon will take in nearly 58% of worldwide digital ad spending in 2024, which is less than their peak in 2021 but more than in 2023. If China鈥檚 ByteDance and Alibaba are included, over 70% of worldwide digital ad revenues will be accounted for this year. Mercado Libre, TikTok, Reddit, and Amazon will lead in growth.

Our primary research on US online beauty buyers shares insights into the evolution of consumer habits and preferences in one of retail鈥檚 most resilient categories.

The pace of change in social media won鈥檛 slow in 2024. The rising number of disruptors鈥攚hether it鈥檚 AI, creators, social search, or TikTok Shop鈥攚ill both reshape old trends and create new ones.

TikTok, World Health Organization join forces to combat medical misinformation: After being scrutinized for the impact that misinformation on its platform has had on younger users, TikTok is taking a page out of YouTube鈥檚 book to fight it.

Nearly half of Gen Z adults say they wish TikTok (47%), Snapchat (43%), and X (50%) had never been invented鈥攜et, 47% say they use social media for 2 to 4 hours per day. 83% reported taking steps to distance themselves from social media, such as turning off in-app notifications, deleting accounts, or muting and unfollowing certain users. 94% of users associated social media with 鈥渃onnection,鈥� but 57% also

TikTok will struggle to loosen Meta鈥檚 grip over the region鈥檚 social commerce ecosystem, but the rumored launch of TikTok Shop could upend market dynamics in countries like Brazil. Companies will put AI experimentation into practice. Businesses will formalize their approach to working with AI.

Temu pitches Amazon sellers amid growing headwinds in the US: The retailer is recruiting local merchants to offset the impact of the de minimis crackdown, but a slowdown in customer growth poses a bigger challenge.

Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.

Snapchat beat both TikTok and Instagram in creator-driven shopping

YouTube is doubling down on social connectivity and AI tools to stay competitive with rivals like TikTok and Meta. The platform鈥檚 new suite of features introduced last week include Communities, a fan鈥檚 ability to boost creators鈥� videos, generative AI (genAI) video tools, and gifting. These innovations mimic what鈥檚 working on other social media platforms as YouTube seeks to remain social even as it builds out its connected TV business.

From voice-activated AI to cutting-edge wearables, Meta's latest updates signal a push to dominate emerging tech markets.

Search ads launch on TikTok: The keyword-based feature enables brands to reach users during searches, aligning ad efforts with user intent and behavior.

Creator economy wars heat up: TikTok launches new subscriptions, while Patreon鈥檚 Autopilot tool boosts fan conversion rates.

Social media usage is increasing for all generations, but most quickly for Gen Z. This year, US Gen Z social media usage will grow 7.7% versus 1.8% for the general population鈥檚, according to our May 2024 forecast.

Livestream shopping gains steam in the US: Twenty-four percent of US consumers have participated in a livestream shopping event, up from 16% last year, which is why Shein and Zara are investing in the channel.

Meanwhile, TikTok, ad-supported video-on-demand (AVOD), and a larger share of adult Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year. 蘑菇AV 1 in 6 US adults are Gen Zers. With the youngest of the cohort turning 12 in 2024, Gen Zers are growing up.

TikTok Shop is Gen Z鈥檚 new favorite gifting destination: More than half plan to make a purchase on the platform this holiday season, lured by the prospect of a good deal.