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US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV鈥攍ong a mainstay of political advertising鈥攚ill hold its own.

Gen Z is redefining search. Platforms like TikTok and YouTube are encroaching on Google鈥檚 territory as Gen Zers use social networks to look up tutorials, trends, and more.

TikTok and X ranked at the bottom of All 蘑菇AV Cookies鈥� consumer trust survey. 3. Use types of marketing consumers trust. Key stat: 61.9% of US consumers trust video ads at least some of the time, putting the format ahead of sponsored content (57.0%), affiliate ads (55.1%), targeted ads (54.5%), and banner ads (50.7%), according to 蘑菇AV data.

The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.

Go further: Check out our US Holiday Shopping 2024 report.

Nor is there a clear advantage to shopping via Haul: Orders are ineligible for Amazon鈥檚 fast shipping, and the offerings and experience are similar to those of Temu, Shein, and TikTok Shop鈥攁ll three of which already have a strong hold on consumers.

The beta feature simplifies music remixing for creators, signaling YouTube鈥檚 push to rival TikTok in video innovation.

Trendspotting: Video podcasts are gaining momentum with both creators and users, in part because video allows listeners to feel more connected with podcast hosts, video clips have a propensity to go viral on TikTok and Instagram, and monetization options through video ads. 42% of US adults prefer listening to podcasts with video elements, per Morning Consult, an increase of 31.3% from October 2022.

ByteDance鈥檚 non-China revenues grow 60%: TikTok鈥檚 ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

The share of US adults who regularly get news on TikTok nearly doubled between 2020 and 2023 to reach parity with Facebook, per November 2023 data from Pew.

US beauty demand is normalizing as price sensitivities creep into purchasing behavior: That鈥檚 good news for e.l.f. Beauty but an added struggle for Coty and Est茅e Lauder, for which China remains a hurdle.

Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.

TikTok Shop is entering its second holiday season, when it will rely on big brands and livestream commerce to maintain the momentum it's gathered since launching a little over a year ago.

The news: TikTok is facing unprecedented global regulatory challenges, notably in Canada, Australia, and the United States. The Canadian government ordered ByteDance to shut down its Canadian subsidiary, citing national security concerns. However, the TikTok app鈥攚hich has 10 million users in Canada, per our forecast鈥攊s still accessible in Canada.

Instagram, on the other hand, has been more than making up for those losses, adding around 6 million people a year in the US over that same timeframe. And then I just pulled up our WhatsApp users in the US. That's basically flat. Well, it's actually increasing a little bit by a few hundred thousand each of the next couple of years. And also same with Messenger.

As the largest social media company in the US and owner of Instagram, the second most-used platform among US adults ages 18 and up, Meta faces significant pressure to tighten safety protocols. Its challenges and policies will likely influence the social media sector. Will it work?

TikTok鈥檚 group messaging feature aims to capture more of Gen Z鈥檚 attention from Instagram and Snap. But TikTok will need to find a way to attract users from those platforms.