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I think the interesting thing to me was to really see the time spent with social and messaging decrease by five minutes internationally.

The platform boasted 8 million new daily users in Q1, and time spent with Snapchat is increasing, according to our forecast. The platform is an innovator in AR, AI, and social media (remember, Snap invented Stories). But new tech and high use aren鈥檛 translating to ad revenues, which we project will decline by 1.8% this year to $2.08 billion.

The average time spent per day with traditional TV in the US is expected to fall by 15 minutes between 2023 and 2025, marking an 8.6% decline, according to our forecast. In July, for the first time, the share of viewing time among US adults on cable and broadcast TV fell to a combined 49.6%, according to Nielsen. Are low ad loads, especially in some of the newer premium services, sustainable?

On today's episode, we discuss why time spent online is falling, how folks use social media, and people's changing search behaviors. "In Other News" we talk about the most interesting developments to come out of this year鈥檚 MWC event. Tune in to the discussion with our analyst Bill Fisher and Angela Wiesenm眉ller, vice president of global demand generation at Meltwater.

Reduces the time spent creating customized sales materials, provides instant responses to common questions, and guides users through product information and demos. Allows sales teams to quickly adapt content for different potential clients, making pitches more relevant and compelling and shortening the sales cycle.

Watching a few videos to kill some time is way easier,鈥� said Williamson. Users are sticking around existing platforms鈥攖hey鈥檙e just not posting as much. Tech companies and startups have scrambled to create new spaces to invigorate posting, but platforms like Threads, Lemon8, and BeReal have struggled to retain users.

Active TikTok users will spend 54 minutes a day on TikTok, just 6 minutes shy of the average daily usage of Netflix and just 1 minute more than time spent on Hulu, per our forecast. Marketers on TikTok need to understand why users spend so much time on the platform, from entertainment to purchase inspiration to life hacks and how-tos.

Brands can now sponsor their own AR effects and filters, which will foster user engagement in advertising. Microsoft used this resource to push its brand with a nostalgia factor, while Daft Punk tried it out as a fun way to push fan engagement. These ads are a little silly, but a viral filter could go a long way with user interest. Who cares? Brands willing to take a creative risk. Player: Microsoft.

Roku isn鈥檛 just a CTV hardware company: It鈥檚 also dabbled in original content and advertising tech, making it desirable to a number of major video competitors from Netflix to Amazon. But high interest rates and lower revenues for streamers in general have lessened the chance of an acquisition.

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2023 that clients should be aware of, as compiled by our forecasting team.

According to Snap, total time spent on Spotlight, its TikTok-like feed, grew 100% YoY in Q4 2022, but it鈥檚 not the app鈥檚 primary draw. In fact, most Gen Zers use Snapchat for private messaging, rather than watching short videos or other public-facing content. A ban on TikTok wouldn鈥檛 be the end of short video.

Where TikTok wins: TikTok has nailed the entertainment factor, which has driven time spent and will fuel ecommerce. It鈥檚 a fun experience, said Canaves, and 鈥渢he rollout of TikTok Shop is putting creators front and center, empowering them to become the next breakout stars of livestreaming, for example.鈥�.

Most doctors use these public platforms chiefly for consuming healthcare information and supplementarily for creating posts, videos, and other content. Physicians can be influenced by the medical information they access on social media. Social media content often affects provider attitudes and behaviors.

Yes, you could have that big moment where that piece hits, that video hits. It's a 15 second video. Of the content that you consume, what share of it has been consumed by the masses? Blake Droesch:. I'd say a pretty fair amount.

Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.

If Instagram can鈥檛 beat TikTok in time spent, it may have to focus on staying on regulators鈥� and parents鈥� good side. TikTok has been banned by an increasing number of US institutions due to privacy concerns. The platform has been consistently criticized for promoting misinformation and disinformation. Although Instagram fell to the middle in our 2022 digital trust report, it still beat TikTok.

Sign-up growth and engagement have already slowed鈥攚hich was to be expected after the initial surge: On Tuesday and Wednesday last week, time spent per Threads user fell to 10 minutes, from 20 minutes the previous Saturday, according to Sensor Tower. Threads must find its identity. It鈥檚 not enough to be a Twitter alternative.

All the metrics we track for connected TV (CTV) are climbing, including time spent, ad dollars, and users. All this is happening as linear viewership declines, and for the first time, non-pay TV viewers have surpassed pay TV this year, according to our forecast. Here鈥檚 what advertisers need to know to keep up with this shifting landscape.

For example, product carousels lead to incremental time spent with ads, according to Mouradian. Dynamicism: Measurement data from CTV campaigns can allow for changes of when and where ads are served and for retargeting by retailers while a campaign is in flight. 鈥淚f I could have my wish, it would be to have measurement influence not the next campaign, but the next impression,鈥� said Mouradian.

And even time spent on mobile is down in three of the seven regions. Now, these aren't fundamental drops. There's no need for panic or alarm bells, but it's interesting that the overall time people are spending on media has declined for the first time.

You all talked about their very limited total time spent metric, and that has to do with the fact that their total viewership is much lower, right? They're in a distance fifth place compared to Netflix, Amazon, Hulu, and Disney +. So they got to get those total viewer numbers up in order to inch up on the time spent figure, which means that this is in many ways an advertising play also, right?

Jeremy, in another piece titled X, Formally Twitter, Pivots to CTV and Video, you explained that Elon Musk is ambitiously expanding X with a connected TV app, debuting on Amazon and Samsung devices, in an attempt to emulate YouTube.

So for example, YouTube allows Gen Zers to keep up with their favorite content creators, watch music videos. TikTok surfaces funny or entertaining videos. Gen Zs use Instagram to stay up to date on fashion trends. Snapchat is their messaging platform of choice. So Joe, Gen Z consumers bought between these different social media platforms all day.

It's by engaging with them in channels where they're spending their time and they want to build a relationship with the brand there as well. So whether that's TikTok or Instagram or some of the others, I'm really, really proud that when you look at Instagram, our engagement rate is six to 8%. Industry averages one to three.