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Vacation budgeting: Last week, Citi rolled out Citi Flex Pay, a buy now, pay later (BNPL) offering on its travel booking platform. What percentage of Gen Zers used BNPL for their most recent travel purchase? A) 3%. B) 14%. C) 21%. D) 35%. Only 3% of Gen Zers have used BNPL for their most recent travel purchase, according to an August 2024 report by Hopper. September 10, 2024.

So this is in terms of moving, not tourism. We did tourism yesterday. Stephanie Taglianetti:. Oh, I think I saw this chart. It's interesting. Marcus Johnson:. Oh, I don't have a chart. Stephanie Taglianetti:. Oh, it was like a-. Marcus Johnson:. What do you have? Stephanie Taglianetti:. Modes of transportation across the-. Marcus Johnson:. Oh, I don't have that either. That's not this either.

Payment providers are going all in on A2A payments despite limited retail uptake. Focusing on bill payments can help Plaid鈥檚 solution gain traction.

I did regretfully pick this up during my Thanksgiving travels, and I'm humbled and reminded to savor the sensation of breathing through both nostrils. So please everyone take a deep breath and remember how lucky you are. So colds can be caused by more than 200 different respiratory viruses.

Travel and entertainment (T&E) spending bolstered card volume growth over the last few years, and Mastercard predicted travel and events will remain the top spending categories. Roughly 4.7 billion people will fly this year, surpassing the previous record of 4.5 billion people set in 2019, per a forecast by the International Air Transport Association (IATA).

If you're on a plane or if you're on a travel and transit related website, you're in travel mode, you're thinking about movement. It doesn't matter your demographics, your race, gender, previous purchase history, right? Because you're just in a different frame of mind.

Walmart and Delta have adopted VR for effective, immersive employee training, though high upfront costs may deter smaller companies.

The winners: Consumers opened their wallets to spend on so-called 鈥渞evenge 迟谤补惫别濒鈥� and other experiences throughout 2023. That drove up spending on services and in categories that are adjacent to travel and dining out, such as apparel and health and personal care.

Travel ad spending on Facebook and Twitter made gains in 2022. As 2022 rounded into post-pandemic territory, travel ad spending on both Facebook and Twitter showed some of the biggest YoY growth compared with other industries, per Sensor Tower. Across platforms, travel ad spending skyrocketed on Twitter, while growth on Facebook was more modest.

The drawbacks: Travel is already logistically complicated and expensive. Inundating airline passengers with ads could make a challenging experience even worse. Real-world example: Marriott has had a travel media network since 2022. The network extends through before and during hotel stays. 3. Payments and financial services.

That includes travel: A total of 42% of UK consumers say they would be open to using alternative payment methods such as BNPL to book holidays in the future, per a July 2023 report by ImpactSense on behalf of BR-DGE. AVOD and FAST will offer a video inventory boost for UK advertisers.

There's such a thing as revenge shopping, and I think that I can see people just getting their minds off of some things and leaning into some other categories like travel, let's say, spirits and beer sales. I think that that'll be interesting to look at. (19:21):. But we do have our...

International insurtech Cover Genius offers embedded policies across travel, pet, property, auto, and warranties. It has received over $165 million in funding since launching in 2014, including $70 million in November 2022 to expand its offering.

Delta expects sales to grow by up to 20% in 2023 as travel demand stays strong despite economic pressures. The losers: Categories that performed extremely well during the height of pandemic lockdowns鈥攆urniture, electronics, athleisure鈥攚ill see their fortunes wane slightly in 2023 as consumers opt to spend on travel and formalwear over sweatpants and a new couch.

That increase will be more than the faster growing travel industry鈥檚 total digital ad spending figure of $6.79 billion for 2023. And though travel is growing at a faster clip, its digital ad spending is still in recovery mode from a sharp contraction during the pandemic. Retail鈥檚 ad spending will grow nearly twice as fast as nonretail spending this year.

Three themes echoed throughout Advertising Week New York this year: Third-party data is harder to get, the creator economy is growing, and marketers face more pressure to prove ROI. Here are some of the most common鈥攁nd controversial鈥攖rends from the event.

And consumers鈥� pent-up desires to eat out and travel came out in full force this year. Except for a small dip in July, restaurant spending rose steadily throughout 2022, although some of those gains came from inflation. Travel spending has also stayed strong: In November, consumers spent 16.2% more YoY on airfare, and 41.6% more YoY on lodging, per Mastercard SpendingPulse.

That sentiment holds true for the rest of the eight services respondents were asked about, including live concerts (49% against, 33% in favor), air travel (47% to 39%), and food delivery (43% to 40%).

Travel spending. Consumers released more pent-up travel demand throughout the quarter, helping boost Mastercard鈥檚 cross-border volume 31% YoY. Domestic flights increased 84% YoY in Q4, according to Emburse data. Flight prices have also gone up substantially in the last few months. Holiday shopping. Mastercard benefited from a flurry of holiday shoppers in the last months of the year.

Goods and services spending grew 6% YoY, while travel and entertainment grew 7% YoY. Younger generations drove growth:. Gen Z and millennials鈥� spending jumped up 13% YoY. Gen X volume grew 5%, while baby boomers and older generations鈥� volume increased just 2% YoY. Why it matters: Amex鈥檚 push to win over younger generations is working.

Travel will grow spending the fastest this year, and auto will see the largest rebound. No industry will see booming ad growth in 2023, but good news can be found. Travel, retail, healthcare and pharma, and auto will all solidly outpace the national growth rate, and entertainment will just barely beat the average.

How we got here: Both card networks likely benefited from strong travel spending and holiday shopping in Q4. Domestic flights increased 84% YoY in Q4, according to Emburse data. And international flights surged a whopping 998% YoY as consumers released pent-up travel demand and countries relaxed COVID-19 travel restrictions.