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The other one, Yory, which this is just staggering, as I pointed out X, formerly Twitter. And we talked about them all the time when it came to ad dollars. And then obviously they've had a lot going on in the past year and change since Mr. Musk bought them. But they now make fewer ad dollars Yory than Instacart. And in 2022 they were making three times as many ad dollars as Instacart.

They made Reels based off of TikTok, Threads based off of Twitter. So to me, it provided this almost roadmap for how they can go about copying features, but then iterating and making them their own at the same time. Marcus Johnson:. Yeah, it's funny because I feel like Apple, they get celebrated for copying ideas and making them better and Facebook gets destroyed for it. But I had two others.

Because if you look at the share of how much all these companies have of the US ad pie, Facebook, Instagram, Twitter, some of the older guard down in terms of their share, they're actually down collectively by one and a half percentage points. Amazon, TikTok, Walmart, some of those newer folks coming into advertising, they're actually up by 1.6 points.

That's kind of Instacart, Spotify, Twitter, kind of ad dollars, but this year, not expecting to make very much from advertising at all. That's all we've got time for for this episode. Thank you so much, Danny, for hanging out today. Daniel Konstantinovic:. Yeah, thanks for having me. It's always fun. Marcus Johnson:. Of course. Yes, sir.

Story one: TikTok, Twitter, and Meta face a countdown to comply with the West's toughest content law. Arise Sam Schechner and Kim Mackrael of the Wall Street Journal, they explain that the world's most far-reaching digital content law, the EU's new digital services at DSA will oblige 19 social media search and e-commerce services to comply with strict new data rules by late August.

And I think in the case of SVB, I think there were one or two big name people, I forget exactly who they were on Twitter, who essentially just tweeted out bank contagion or big problem in the banking sector, and all of their followers panicked.

I think when we saw all the turmoil at X over the past couple of years now a lot of users moved over to LinkedIn, sometimes begrudgingly and LinkedIn was able to pick up a lot of the business and news content that Twitter was known for. And I think that's actually been one of the biggest shifts. And one that I would've definitely pointed out.

There's more people than there are in the country, in America. 66 million on Twitter. So as far as influencers go, she's up there. Pacific Science Research from June to October of last year found 20% of US adults said that they had taken a break of over a month, half had up to a week. Number one reason was people were saying spread of misinformation. It's just too much for them.

So over the past couple of years, Walmart has tried a bunch of different formats for live streaming starting at the end of 2020 when it worked with TikTok on its first livestream for the holidays and they've worked with other platforms like Twitter and YouTube and produced dozens of events.

And the only reason is because I think I'm going to take the field, so the rest of the social media landscape, TikTok, Twitter, et cetera, and I would say it's more likely that another platform gets dinged by the regulator, in my view. Bill Fisher:. Yeah. Man-Chung? Man-Chung Cheung:. Got to be tough on this one.

It's nearly double TikTok slice, and it's nearly as big as Twitter, Snapchat, Roku and Apple combined. So people starting to take note of Microsoft and what they're doing with advertising. That's all we've got time for this episode. Thank you so much to my guests. Thank you to Jeremy. Jeremy Goldman:. Pleasure as always. Marcus Johnson:. And thank you to Ross. Ross Benes:. Thanks, Marcus.

That's nearly as many as those who use Twitter, 15%, and Pinterest at 17. TikTok, for more context, is at 68. That's all we've got time for, for this episode. Thank you so much to my guest. Thank you to Debbie. Debra Aho Williamson:. Well, thank you, Marcus. Marcus Johnson:. My pleasure. And thank you to Scott who is editing today's show. Victoria is out.

In Canada, one of the predictions we made for 2023 in Canada was sort of, for lack of a better description, TikTok is ascendant than is going to claim the number three spot in terms of number of users in the country ahead of Twitter and Snapchat. We really thought at the time, and we wrote a report about this in depth last year, about marketer interest in TikTok. I think all that is sort of...