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The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

Tubi recently launched in the UK, entering a competitive market dominated by Amazon and Netflix. Tubi continues to be a crucial growth driver for Fox; despite flat overall ad revenues, its most recent earnings report noted that gains from Fox Sports and Tubi offset losses at Fox Network.

The new program, called Fraud Intelligence Reciprocal Exchange (FIRE), has onboarded UK-based Metro Bank and NatWest. Meta plans to expand the initiative globally. Meta used bank data about a concert ticket scam targeting US and UK consumers to remove about 20,000 fraudulent accounts.

TikTok Shop is far from DOA, but early reports suggest its rollout hasn’t been easy. As TikTok works to build its livestreaming and in-app commerce business in the US, including by restructuring its commerce division, US merchants must decide whether the investment is worth it.

The US, China, and UK are expected to remain the largest markets for ad revenue growth in 2025. US political advertising reached $15.1 billion in 2024, up 30% from 2020. The Asia-Pacific region, particularly China, leads retail media growth, with India expected to see retail media surpass search advertising revenues by 2025. Channel shifts:.