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鈥淚 think there鈥檚 a big entertainment factor to livestreaming in China that the UK and the US haven鈥檛 quite got[ten] right yet,鈥� said our analyst Carina Perkins. 鈥淗osting livestream shopping is quite a different skill from the more sort of traditional influencer content that we鈥檝e seen thus far.鈥�. Some brands have figured out this entertainment factor.

And that meant that the UK was able to gain adequacy status with the EU, which means personal data can still flow freely between the EU and the UK.

Does 17% of the population even edit, do all of those media editing things? I don't think, and let alone using AI along with them? That doesn't make any sense to me. Unless they're qualifying that it is putting a filter on an Instagram picture, I don't think 17% of the population's even engaged in that type of behavior with creating media, in general. Marcus Johnson:. Yeah.

It also recently launched in key Western European markets including France, Germany, and the UK, where its low prices are likely to find a receptive audience amid high inflation. TikTok won鈥檛 hurry to bring Chinese sellers to the US.

But I think as well, it's interesting in the UK we've really... I felt like the Olympics just keep gaining momentum apart from that strange pandemic year. And it's been since we hosted it here, so since the 2012 games, I think a lot more people tuned in then because it was Olympics happening in the UK and people got really interested in it, the UK did quite well.

And we'll see if other audiences are as willing to adopt podcasts as US and UK listeners are. Marcus Johnson:. Yeah, that's a brilliant takeaway as well. So scratch the halftime report. One thing I'll say, Spotify expects to cross the 500 million worldwide user milestone in Q1 and record a decent 20 something percent revenue growth as well. Yeah. Let's move straight on to, in other news.

So I would include a streaming package where you get access to Hulu Live tv, sling, FUO, something like that because then you have all this media that you can use to power your retail media network and target ads on streaming platforms.

Welcome, folks, to a Behind the Numbers show that takes you around the world, looking at what various countries are doing in the worlds of commerce, media, and advertising.

Welcome, folks, to Behind the Numbers Show, that takes you around the world, looking at what various countries are doing in the world of commerce, media, and advertising.

B2B marketing teams rely on eMarketer media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and more. Visit emarketer.com/advertise to learn more about our proven approach. Hello everyone, and welcome to The Banking and Payments Show: Behind the Numbers podcast from eMarketer. Today is August 20th, 2024.

Yeah, I'm British. I lived in America for 17 years, but I'm back in the UK. I paid for college with websites. I did a physics degree at Cambridge, but I focused specifically on rowing. And I paid for college with websites and a bit of rough labor and stuff during the summers, and it worked out very well and it turned out that I could turn that into my job. (02:37):.

TikTok Shop in the UK could be an indicator of what to expect in the US. Low sales, as well as consumer complaints about counterfeit goods and poor shipping experiences, have led UK brands and influencers to lose interest in TikTok Shop (despite being offered cash incentives), per the Financial Times.

Mobile commerce is increasing in share of total retail sales in both the US and the UK. In the US, mCommerce will make up about 7.5% of US retail sales this year, 7.5%. In the UK, that's about 10 percentage points higher at 17% of total UK retail sales. That's according to our forecast. In both places mobile adoption is definitely growing in double digits in the US, single digits in the UK.

But I still fall on the side of realism, which is if you look at a platform that the visits have skyrocketed over 500% in the US and 350% in the UK in the week following the election.

Listen, by people, I mean people in England because you had three bank holidays. Okay, enough.

They've had a bunch in the UK for a while, Germany, now Mexico, so yeah, it seems like it's helping to some extent. Let's move to question two. We've got Zach going up against Oscar. Does live sports need new shorter content?

; and interviews with executives at ad agencies, brands, and media publishers, as well as other industry leaders.

Although UK, 20th, it's pretty rubbish. Anyway, that's all we got time for for today's episode. I'm kidding England. I love you. Miss you too. Thank you to my guests. Thank you to Carina. Carina Perkins:. Thanks, Marcus. Marcus Johnson:. Yeah, thank you. Carina Perkins:. Too much? Marcus Johnson:. It was over the top. Yeah, it was. Let's try again. Ready? Thank you to Carina. Carina Perkins:.