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Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what鈥檚 in store.

I'm saying us because we're all part of the British monarch Commonwealth. Marcus Johnson:. Speaking for everyone, are we? Suzy Davidkhanian:. Yep. Marcus Johnson:. Okay, good. All right. We're also joined by a senior analyst who covers retail and e-commerce for us in the UK and Western Europe. She's based in England. We call her Carina Perkins or Charles Dickens. Who would you be, Carina?

On today's podcast episode, we discuss how Walmart plans to use AI to enhance the customer shopping experience, Instacart pushing smart carts into in-store retail media, why consumers are dissatisfied with their in-store shopping experience, how best to reduce clothing returns, the rise鈥攁nd potential fall鈥攐f the Marvel Cinematic Universe, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

Ecommerce was 45.9% of China's 2023 retail sales, while the UK was at 29.6%. The US, in comparison, was at 15.6%, per our forecasts. Everyday essentials will continue to be an ecommerce growth driver, reflecting the lingering effect of pandemic spikes.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser.

Apparently Tesco has this already in the UK where you just scan your items as you're going. It has your loyalty card and it's also a retail media play. Thanks to Carina for that tip. So I think it's happening, it's just in different iterations that it's going to happen here. Suzy Davidkhanian:.

So it's a Great British Bake Off style episode you'll be pleased to learn, or not, but you have no choice. In today's show, our takers or bakers will be cooking up two trends, one social, one creator for 2025. We'll start with the social trend for our mains. Very clever. And then the creator trend as dessert. So social trends is where we begin. These will be our mains dishes.

Part of that's been driven by the cost of living crisis, but I think also players such as Klarna are really pushing it in the UK. Buy Now, Pay Later volumes expected to account for 12.1% of UK E-commerce payments by 2025.

Today I'm joined by one of our senior analysts who covers everything digital advertising and media, based in Virginia. It's Evelyn Mitchell-Wolf. Evelyn Mitchell-Wolf (01:08):. Hi Marcus. Hello everybody. Marcus Johnson (01:10):. Hello there.

Amazon was just about retail, and now it wants to be a media advertising, a whole shebang. TikTok seems to be going in a similar direction. Obviously, it's a short video platform first, it wants to get into commerce in a big way. How can TikTok position itself? In a market like the UK, I'm thinking, specifically, because it's struggling to get a foothold here.

On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.

On today's podcast episode, we discuss the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which ones are working, and which ones are not. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.

With LiveRamp marketers get the industry's only interoperable platform for data collaboration across every cloud, walled garden and media platform. Learn more at liveramp.com. Daniel Konstantinovic (00:19):. But what these really big holding companies are competing for are these top of the pile clients with big ad spending budgets, who there is a lot of competition for.

Union des Entreprises de Conseil et d鈥橝chat 惭茅诲颈补 (UDECAM).

So I think the retail media opportunity is key here. So if you can build a membership of millions, or whatever the market could be, of loyal users and they're using an app and they're constantly available to you in a lot of ways, I think that's a way to create a retail media network and create offers and contextual advertising to that group.

Like Chile, Colombia is No. 2 in time spent across activities that span traditional and digital media. These are PC/laptop/tablet, mobile, broadcast radio, and print press. Unlike Chile, however, Colombia is last in the region in time spent on four other pursuits: music streaming, broadcast TV, online TV/streaming, and gaming. Mexico.

That's our 20-minute eMarketer podcast that helps you stay up to date with what's going on in media, advertising, and tech. Happiest of weekends.

She's our senior analyst covering digital advertising and media. It is of course, Evelyn Mitchell-Wolfe. Hello, Evelyn. Evelyn Mitchell-Wolf:. Hi, Bill. Glad to be here. Bill Fisher:. Great to have you back. And next we have our senior retail analyst covering the UK and sometimes Western Europe. She's been on the show a bit more recently than Evelyn. It's Carina Perkins. Hello, Carina.

I research, read around everything media, marketing-related in Western Europe, then synthesize it into actionable insight for our clients. Marcus Johnson:. Aarjav. Aarjav Thakore:. Imagine me being like the Bugs Bunny cartoon, playing in all positions in basketball.

The company announced it is working with the Global Alliance for Responsible Media (GARM) and the World Federation of Advertisers (WFA) on a measurement standard for Reels. Meta finds a bug in its Apple.