蘑菇AV

US display ad spend will grow by 15.7% this year, reaching a total of $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023.

Meta鈥檚 decision could hurt overall ad spending and how advertisers approach marketing on its platforms. While it might not have a significant impact on Meta鈥檚 massive ad revenues and enormous reach, it could make Snapchat look appealing in comparison and draw more attention to the platform, whose ad revenues are lagging behind competitors.

Chegg is suing Google, claiming AI Overviews steal its content and cut its traffic. The case highlights fears that AI-driven search is eroding content creators鈥� business models.

Streaming services are shifting from subscriber growth to retention, as churn rates in the US have nearly tripled to 5.5% over the past four years. With costs rising and subscriber growth slowing, reducing cancellations has become a top priority. Consumers are responding to cost savings.The Disney-WBD bundle delivers a clear financial incentive, making it an attractive long-term streaming option.

NBCU and Macy鈥檚 deal highlights live events as crucial opportunities: Advertisers reach massive audiences through events like the Macy鈥檚 Thanksgiving Day Parade.

蘑菇AV 1 in 10 US digital ad dollars will go to CTV this year, a total of $33.35 billion, per our forecasts. Of that, 15.0% will come from retail media, up from 11.9% last year. And that figure will rise in years to come. Retail media CTV ad spend is growing about three times faster than retail media search is.

The continuing problem of made-for-advertising (MFA) sites and a number of reports from industry activist group Adalytics highlighting brand safety failures has put a spotlight on how DSPs are responding. 11% of worldwide website ad spend went to MFA sites, per a December 2024 Pixalate study.

US omnichannel retail media ad spend will hit $129.93 billion in 2028, according to our forecast, up from $54.85 billion this year.

US connected TV (CTV) ad spend will grow 63% between this year and 2027, for a total of $40.90 billion, according to our forecast.

On today's episode, we discuss how Amazon's Thursday Night Football rights deal performed this year, the placement of sponsor logos on team uniforms, and superimposing digital logos around sports arenas. "In Other News," we talk about what we expect will happen to TV advertising in the US in 2023 and what to make of Nielsen One Ads now that it's here. Tune in to the discussion with our analysts Paul Verna and Max Willens.

Minda, do you want to go first for us? Minda Smiley:. Yeah, sure. Yeah.

Affiliate marketing ad spend will grow by double digits this year. Advertisers and publishers will reap the rewards as retail ecommerce sales continue to climb. US retail ecommerce sales will reach nearly $1.2 trillion in 2024, per our estimates, driven in large part by existing digital buyers spending more money online.

Instagram introduces Testimonials: The addition to Partnership Ads lets creators get paid for sponsored comments to boost Instagram鈥檚 influencer marketing ecosystem.

Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by 蘑菇AV. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.

Walmart Connect's US ad revenues grew 24%, with a 50% increase in Marketplace sellers using Walmart鈥檚 ad platform. Membership and advertising together contributed more than 25% of Q4 operating income, CFO John David Rainey said on the earnings call.

Show why streamlining platforms are poised to win even more ad dollars. Demonstrate what the future growth of digital versus physical retail will look like globally.

Whether social media can replace linear TV is debatable. But there鈥檚 no question that it鈥檚 a strong contender for linear TV鈥檚 audience and ad dollars.

FMNs will remain an ad spending niche, but a booming one. From 2024 to 2026, FMN ad spend will grow at a CAGR of 107% to hit $1.50 billion, per our forecast. While that will account for only 0.4% of total US digital ad spending, the growth rate illustrates the space鈥檚 potential. Click here to view the full forecast for US financial media network ad spending.