蘑菇AV

He says, "As CTV viewership grows, interactive ads are likely to become a staple of video advertising." The question is, what will be the most popular kinds of interactive ads? Max is going to argue the most popular interactive ads will be add to cart. That was his choice. 60 seconds on the clock, make the case. Max Willens:.

It's not something necessarily that Amazon's doing for the first time, but introducing ads to their premium video platform is definitely going to be a test as to whether if all of this talk around shoppable media, particularly shoppable video advertising is going to be able to resonate with consumers.

Not only video ads, but also image ads, commerce ads, search ads. Those are all the things that add up to reaching the social media consumer wherever they're spending their time. Marcus Johnson:. Hey, gang, it's Thursday, September 14th. Debbie and listeners, welcome to the Behind the Numbers: an eMarketer Podcast. Made possible by a win. I'm Marcus.

We project social video鈥檚 share of total video ad spending will remain close to flat through the remainder of our forecast period, climbing from 38.9% in 2023 to 40.2% in 2026. Social video鈥檚 slice of total media spending will continue growing rapidly. By 2026, it will account for 12.1% of total media ad spend in the US. In 2018, social video accounted for just 3.7%.

US upfront TV ad spend will decline this year by 2.5% and again in 2025 by 4.5%, marking three years of decline, per our May 2024 forecast.

But of course the video advertising business is extremely competitive, and getting more competitive every day when you have the likes of Netflix and Disney+ and soon Amazon joining the game, Apple's probably not far behind. So it's a high stakes game, it's very competitive, but I think Roku is in a good position to continue being a leader. Marcus Johnson:. Story two.

And just in general sort of overlaying all of this as just rapid growth of video advertising. Marcus Johnson:. Okay. So I've got mostly the biggest slice of the economy. Then you've got some spending on by advertisers, some ad spending from advertisers, media and entertainment bouncing back from the writer strike, tech improving.

YouTube's growth continues: Ad revenues rise, Shorts鈥� outlook improves, and AI tools expand despite challenges from competition and ad blockers.

Impressive Q2 results for Alphabet: Google's search and YouTube ad revenues fuel substantial growth, highlighting the company's strategic focus on high-growth areas.

Despite financial troubles among some esports and gaming video platforms, ad revenues will continue to grow for both media.

And TikTok is ideally placed to benefit from the boom in video ad spending on social networks. For youth-oriented brands in particular, TikTok may be a great match, drawing ad spending from other platforms. A resurgence of COVID-19 in major markets: Cases have been rising in some countries, notably in Asia-Pacific, and there is concern that China鈥檚 reporting of the disease is opaque and inadequate.

Disintermediation is getting real, upfront advertisers want their programmatic CTV spending accounted for, and Google shares early results from the Privacy Sandbox.

Declining TV viewing, tiered streaming, emergent ad businesses, and content spending cutbacks will be among the most prominent 2023 video trends.

This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.

Post-loop ads: 4- to 10-second skippable video ads that play once a Reel has ended. Once the ad finishes playing, the original Reel starts playing again. Image carousel ads: Horizontally scrollable ads that include two to 10 images shown at the bottom of a Reel. Facebook Expands Its 鈥楽tars鈥� Tipping Program. Facebook users now have broader access to Stars to support their favorite creators.

YouTube's US TV share reaches record 9.7% in May: The platforms surpasses Netflix and dominates streaming鈥檚 market share with nearly 25%.

YouTube is positioned to be an advertising powerhouse. It鈥檚 one of the original digital video players, courting advertisers at a time when connected TV advertising is climbing. The platform鈥檚 Google ties offer it a more trustworthy reputation in the US than TikTok. And use is already extremely high. But YouTube鈥檚 high standing also makes growth difficult. Here are five charts summarizing YouTube鈥檚 position and potential.

And we're talking about video ad spending by platform in this round. So we estimate that this year 30% of US video ad dollars will go to Meta, 30%. And around 7% will go to TikTok. But what share of total US video ad dollars, total US video ad dollars, will go to YouTube? What share of the pie will YouTube's video ad revenues account for? Suzy Davidkhanian:. Oh, we need a timer on this.

The 鈥淭ikTok generation鈥� transcends Gen Z, according to our first forecast for time spent on TikTok, Facebook, Instagram, and Snapchat broken down by age. We reveal what that means for these social platforms and how video advertisers can maximize their investments.

New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.