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Video advertising, same thing, really never was a very strong fit with Twitter. So there are a lot of things that I think Meta has done better over the years that it will be able to capitalize on. I think the interesting thing for me though is that this is a text-based app, and Meta has spent so much time over the past couple of years focusing on video and video advertising and to a strong effect.

Sellers are being encouraged to shift ad budgets into upper-funnel ads, including on-site display and video ads and off-site display and video ads accessed via Amazon DSP. The retailer is now turning attention to ad-supported streaming TV opportunities with Prime Video, Freevee, and NFL Thursday Night Football鈥攁nd it will debut the first-ever Black Friday NFL Football game this year.

Amazon鈥檚 MX Player acquisition reignites the battle for Indian consumers: $100 million purchase gives Amazon ownership of the largest free streaming service in India.

Continue to prioritize video ads in social media, particularly when targeting Gen Z. But watch the development of text-based apps like Threads and Bluesky closely鈥攖hey are more than just Twitter alternatives.

So basically, if you're a social advertiser buying, say, video ads or other types of advertising on the platform and you want to ad search, you have to do that together. You can't kind of do it separately. So that makes the measurement a bit more challenging. Last thing I would say is to look beyond the TikTok hype.

In addition to new ad-supported tiers in Netflix, free ad-supported TV options like PlutoTV and CBC Gem have created an expansion of video ad inventory. Brands now have better options than ever before for targeting viewers holistically across linear TV and AVOD. The audio opportunity is developing along the same trajectory as video.

Disney+ begins its password-sharing crackdown: The change will give a lengthy boost to ad-supported subscribers, heating up the streaming race.

That means experimenting with upper-funnel formats like display and video ads and leveraging tools like Amazon Marketing Cloud to optimize marketing strategies. Prime Day also bolsters Amazon鈥檚 media assets like Prime Video, Twitch, Amazon Music, and Alexa.

As the economy improves in 2024, companies will be able to turn their focus toward technological advancements and upcoming regulations.

Our latest forecasts for TV and CTV ad spending, as well as those for time spent with each medium, point to CTV鈥檚 inevitable eclipse of its linear counterpart.

Among major streaming services, Netflix鈥檚 time spent share exceeds ad revenues the most, indicating it has the most room to expand.

All eyes have been on streaming at this year鈥檚 upfronts. Sports are moving to digital, new (and old) trends are emerging for ad buying and delivery, and political advertising has been surprisingly quiet. Here are four themes that stood out this upfronts season.

The number of companies that generate more than $1 billion in annual US CTV ad sales grew from two in 2020 to five in 2024

Provide social media advertisements with eye-catching images and video ads that evoke specific emotions. These ads can have more detailed, engaging storylines than traditional ad creation methods and can build a faster connection between the brand and the future buyer. Offer hyper-personalized content with specific language, terms, and phrases that resonate with potential customers.

It's not something necessarily that Amazon's doing for the first time, but introducing ads to their premium video platform is definitely going to be a test as to whether if all of this talk around shoppable media, particularly shoppable video advertising is going to be able to resonate with consumers.

In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.

So Place Exchange, which has kind of a programmatic platform for out-of-home founded about one in five digital out-of-home ads are video ads. So-. Marcus (08:35):. Interesting. Yory Wurmser (08:36):. ... we're talking a few hundred million dollars next to $30 billion plus for CTV ads. So the scale is small.

Not only video ads, but also image ads, commerce ads, search ads. Those are all the things that add up to reaching the social media consumer wherever they're spending their time. Marcus Johnson:. Hey, gang, it's Thursday, September 14th. Debbie and listeners, welcome to the Behind the Numbers: an eMarketer Podcast. Made possible by a win. I'm Marcus.

But of course the video advertising business is extremely competitive, and getting more competitive every day when you have the likes of Netflix and Disney+ and soon Amazon joining the game, Apple's probably not far behind. So it's a high stakes game, it's very competitive, but I think Roku is in a good position to continue being a leader. Marcus Johnson:. Story two.