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Gamifying loyalty could help brands deepen their engagement with younger consumers. 39% of Gen Z adults cite video games as one of their daily media activities, according to May 2023 data from Morning Consult. Gen Z teen favorite e.l.f.

The New York Times has done this by expanding its gaming offerings. Journalist-owned 404 Media achieved profitability in just six months by serving content to niche communities and keeping overhead costs down. And Slate is doing better than ever by publishing its own niche content and podcast. For advertisers, make sure you鈥檙e not relying on low-quality websites.

Reports of unauthorized AI personas, including those of deceased individuals, raise concerns about the platform鈥檚 oversight and the broader issue of consent in genAI

Roblox faces renewed child safety concerns: A report from a short-selling firm claims Roblox is exposing children to predators and vastly inflating user metrics.

Entertainment: Includes amusement and recreation, box office, film, music, sports, OTT video platforms, and video games (excluding video game hardware).

I think it exemplifies how Microsoft was able to take a popular game and was able to grow it into really valuable IP and a gaming phenomenon. So they gave the studio, Mojang, the latitude to expand as needed. I don't think they were involved much in the key development, so they let it grow organically. So I think it's a testament to Microsoft's ability to build on gaming foundations.

Non-endemic brands, such as gaming and finance apps, are expanding to collaborate with RMNs. However, incorporating new verticals into the RMN framework requires advanced tools for activation. Controlled collaboration utilizing a data clean room. Innovation is a funny thing鈥攁t times, the hype around a technology can precede the use case itself.

Was asking, would you want LinkedIn to notify your boss or coworkers about your online gaming habits? Think's a fair question. Jasmine Enberg (15:16):. I think the Microsoft point though is a really good one, and I'm not thinking about it so much in terms of games, but in terms of ai, right?

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

The term comes from non-player characters in video games, who are featured in the background or along quests but don鈥檛 serve a major role. If someone calls you an NPC, it鈥檚 meant to be an insult. Girl math/Girl dinner/Girl anything: TikTokers have been putting 鈥済irl鈥� in front of words for a while to feminize certain concepts. The addition of 鈥済irl鈥� doesn鈥檛 necessarily mean the same thing every time.

The 13th annual Global Media Intelligence Report details media and device usage in 47 markets and compares regions for a look at how people spend their media time鈥攁nd where they do it.

They have invested a lot of money into video games and acquiring video game studios and building two of their own video game studios, and it's still basically widely inaccessible to the majority of Netflix subscribers who can only play these games on your phone. They're not yet on TVs or on the Netflix app and there is no bundled service.

Yeah, so I think one key part of the data set is ownership metrics across a range of devices, including everything from VR headsets to gaming consoles, et cetera, et cetera, smartphones. And one of those key devices is smart TVs.

China鈥檚 government has reportedly taken a 鈥渃ontrolling interest鈥� in gaming giant Tencent, per Windows Central. Beijing鈥檚 penchant for regulation and censorship could affect how Western companies deal with Tencent. Can China鈥檚 Big Tech turn things around? Beijing鈥檚 softening stance on China鈥檚 Big Tech companies is the beginning of a new agenda to kickstart its flagging economy.

One of 2023鈥檚 most memorable advertisements occurred across the street from Insider Intelligence鈥檚 headquarters when a billboard for video game Diablo IV featured a demon welcoming New Yorkers to hell. The ad went viral because it ran when the skies were choked with smoke from the fires in Canada. OOH formats are in a new normal.

Although these wearables serve a gamer audience, more mainstream smartwatches or smart rings could have broader use cases. How can media and marketers capitalize on the changing wearables market? Amplify media with wearables. Wearables make VR games more immersive, fitness apps more data-rich, audio apps more portable, and media notifications more noticeable.

Microsoft鈥檚 decision reflects declining interest in heavy headsets, with next-gen AR glasses setting the stage for wearable tech鈥檚 future.