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Although these wearables serve a gamer audience, more mainstream smartwatches or smart rings could have broader use cases. How can media and marketers capitalize on the changing wearables market? Amplify media with wearables. Wearables make VR games more immersive, fitness apps more data-rich, audio apps more portable, and media notifications more noticeable.

This includes ads shown on smart TVs that feature their own internal internet capabilities as well as ads that are transmitted through external devices, such as Amazon Fire sticks, Blu-ray players, and gaming consoles. What is included in our definition of CTV? A few CTV advertising categories stick out. These include:.

Amazon is also moving to reach consumers in novel ways with the rollout of a new TikTok-like product discovery feature on its app and by integrating shopping with gaming. Marketplace retail media networks鈥� move into social can help drive sales among young shoppers.

Other connected devices like Roku, Apple TV, Google Chromecast, and gaming consoles boost CTV viewing in homes. 72% of adults in Canada reported watching CTV in the past month, according to Media Technology Monitor. Our own forecasts show there will be 21.4 million CTV viewers in Canada this year. CTV accounts for more than a third of total TV time.

Takeaway: The UK leads Western Europe in time spent on online TV/streaming, gaming, and broadcast TV. Only the US beats the UK in time spent on broadcast TV. Sources. CB Insights. Cointelegraph. Federal Reserve Bank of Kansas City. Financial Conduct Authority. Financial Times. Finextra. FIS. HM Revenue & Customs. J.P.Morgan. Lloyds Bank. Office for National Statistics. Paysafe. UK Finance.

Actually, no, that is laundry and cooking, it could be said 46%. 33% ran errands outside of the home, 20% took a nap, 17% worked from a different location without telling anyone, then it was watch TV and played video games, and then 4%, a very brave people worked another job. Suzy Davidkhanian:. Wow. Marcus Johnson:. Blake. Sarah Marzano:. So industrious. Marcus Johnson:. What non-work activities-.

AR gaming and social networks will become more entwined. Pok茅mon Go introduced AR to many of those who tried the game in 2016. Per Sensor Tower, it still generates hundreds of millions of dollars per year for Niantic鈥攚hich in May 2022 announced Campfire, its social network for players of its AR games.

We're not just talking video games, although video games are a huge component. We're talking like concerts, or nature, or traveling to other countries from just getting that visual sort of experience instantly. Marcus Johnson (10:06):.

But if I can just pick up on something you said there, Ethan, about these Gen Zs who are gaming online and on social media, a lot of that adjacent stuff is what's feeding a lot of this sporting interest. So I have two sons who like football and they like gaming. I don't know if you folks have all heard of FIFA, it's a console game, a soccer game, the biggest in the world.

A generation that will not know a world without AI, gaming, AR and streaming. But folks, is it time to make space already for Generation Alpha? Suzy Davidkhanian:. I don't think it's ever too early, right? Brands need to really understand who the up and coming consumers are so that they can get ready to welcome them into their space.

It allows access to numerous applications including immersive virtual worlds, gaming, social media, music streaming, and finance. The biggest difference between Web3 and its predecessors lies in decentralization: It is jointly operated by multiple players instead of being controlled by central authorities, such as Google or Microsoft in the current version of the internet.

In addition to the adverts that run along with the content, Ozempic was very, very visible in these adverts, as well as something called BetRivers, which is a online sports gaming app. So these were blanketed across the televisions because it was a great opportunity to get those messages out. Bill Fisher (18:04):. Man-Chung, anything to add for Asia on the marketing front? Mn-Chung Cheung (18:08):.

Gen Zers鈥� influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.

So I'm going to go with digital gaming. Of all the kids on the internet, half of them are playing a digital game, and so I think it's really interesting because Gen Z is currently the leading generation, right, even compared to millennials, which are so much bigger than them. Gen Z is like, it's one of the few areas where Gen Z has a higher level of penetration and size.

So Americans still spend twice as long watching traditional TV as they do watching SVOD services, think Netflix, think Hulu, Prime Video, and they spend twice as long watching traditional TV as they do with either digital audio, digital gaming, digital video, as well.