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Amazon faces competition from Walmart. Key stat: A quarter of Prime Day consumers also shopped from Walmart+ Week, per July 2024 data by CivicScience. What it means: 鈥淚t makes sense to see retailers stagger their events,鈥� our analyst Sarah Marzano said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Walmart is taking a dual-pronged approach. In July 2022, the retailer launched Walmart Restored鈥攁 dedicated online channel that highlights refurbished goods from existing sellers on its site鈥攁nd plans to bring it into stores. On the apparel side, Walmart partnered with thredUP to feature a large selection of the platform鈥檚 pre-owned clothing on its website.

While Amazon lacks the store footprint and grocery business of competitor Walmart, it remains the dominant RMN in the US. Walmart: Last year we said Walmart was working its way up the retail media ladder, and this year it certainly has put in the work. Walmart will boost its US retail media ad revenues from $2.94 billion in 2023 to $3.72 billion this year, per our forecast.

For example, fast-rising ecommerce player Temu reportedly outspent Walmart on Google Shopping ads in Q2 2023. And advances in social search and generative AI tools will enhance search ad performance and keep the retail dollars flowing. Retailers are behind on video spending compared to other industries. Among industries, retail spends the smallest share of display budgets on video.

Walmart Connect and Walmart Luminate have combined ad and inventory efforts to help refine ad messaging. For example, advertisers can target segments of a brand鈥檚 customer base that are trading down and target them with value-based messaging. AI can monitor these inventory levels and adjust ads based on availability.

But Amazon Fresh did have a lower percentage of exclusive shoppers compared with industry leader Walmart, where 14.5% of digital grocery customers were exclusive. Amazon Fresh customers were more likely than all digital grocery shoppers to also buy groceries on Amazon鈥檚 core site. Additionally, more than half have also shopped at Walmart鈥攁 slightly lower rate than for all digital shoppers.

Retail health clinics run by CVS Health, Walgreens, Walmart, and The Kroger Co. offer in-person and virtual care conveniently. But these one-and-done care encounters are delivered by healthcare professionals other than patients鈥� regular physicians and are often left off their medical records. Patients鈥� care journeys will become even more fragmented in 2024 as retailers invest further in healthcare.

The next biggest threats were retail health companies CVS (47%), Walmart (36%), and Walgreens (27%). Telehealth-focused healthcare companies weren鈥檛 seen as a threat:. Only 16% of health tech execs pegged Teladoc as a threat, and 14% viewed Ro as a threat.

Walmart. Walmart Connect ranked No. 2 following substantial upgrades over the past year. The retailer also ranks No. 2 for US retail ecommerce sales. Walmart Connect鈥檚 substantial platform upgrades in June 2022鈥攊ncluding search algorithm improvements and a new second-price auction for ad bidding鈥攔educed the cost per click (CPC) and increased return on ad spend to the benefit of brands.

鈥淲补濒尘补谤迟, to my mind, has been one of the most under-discussed media success stories of the last several years,鈥� Willens said. Between this year and 2025, Walmart will double its ad business from $3.19 billion to $6.18 billion, according to our forecast.

Walmart has partnerships with Roku, TikTok, and Snap, which means a brand could buy ads through Walmart Connect to nudge that customer on CTV and social media. 3. In-store digital advertising refers to the new era of targeted ads in brick-and-mortar, which can target customers, increase sales, and leverage consumer data in real life.

That marks a stark contrast with Walmart, which reported better-than-expected revenues in Q3 and raised its full-year outlook. The sharp disparity between the two companies stems from their product mix. Walmart, which generates over half of its US revenues from groceries, has grown its grocery market share thanks to its ability to attract more affluent shoppers.

Number one Walmart for 1 million different reasons. Becky, I'm going to have you lay out what these are. Becky Schilling (12:13):. Yeah, Walmart regAIning the number one position agAIn for the month. They rolled out their new self-service insight solution, Walmart Luminate, which is integrating with Walmart Connect. They introduced their Walmart plus week.

Walmart and Instacart are replicating this as they scale their retail media businesses. Streamers embrace ads. Netflix and Disney+ recently unveiled their own ad-supported tiers. Spotify ads are beginning to scale.

So Walmart Inc in the US accounts for 8.2% of retail e-commerce sales and Amazon has a 40.9% share. So it is still really very dominant when it comes to e-commerce, and I think that's going to be in its advantage when it comes to staying ahead of Walmart+. Also, from a global perspective, Amazon has a huge lead, particularly in Europe, where Walmart doesn't operate at all.

Walmart and Target both reach Super Bowl-sized audiences. The top two retailers each had a monthly US audience reach easily surpassing 100 million, underscoring physical retailers鈥� potential to deliver massive scale. Physical stores provide incremental brand reach beyond Amazon.

That provided an opportunity for Aldi, Walmart, and others to steal share from Kroger. Kroger aims to use Boost Bonus Days to demonstrate to consumers (and to a lesser extent, the court) that it is focused on saving consumers money while, at the same, seeking to convince shoppers they can cut costs by enrolling in its membership program.

The news: Best Buy is taking steps to compel shoppers to buy computers, TVs, and other consumer electronics from it rather than its broad array of online and offline competitors that includes Amazon, Costco, and Walmart.

Our take: As part of our 2023 Payment Trends to Watch, we predicted at least one top 50 retailer would begin accepting account-to-account (A2A) payments, and we called out Walmart as a likely frontrunner. If Walmart does tie up with FedNow, we would expect other major retailers to follow in its footsteps.

Walmart and Best Buy signed deals to bolster their retail media business. And digitally native brands Wayfair and Warby Parker invested big in physical retail. Here鈥檚 our Unofficial Most Interesting Retailers List for May 2024. 1. Walmart.

It will rake in nearly $24.54 billion in search ad revenues this year, making its search ad business more than 12 times bigger than that of Walmart, the next largest player in retail media search. Walmart is still one to watch.

Walmart will partner with Paramount+ to power its connected TV ads. Last year, Walmart added Paramount+ to its Walmart+ offerings. Lipsman thinks the two will expand their partnership to enhance Walmart Connect鈥檚 inventory. 鈥淭he footprint that Paramount+ has is pretty strong and it just seems like a natural partnership,鈥� he noted. Listen to the full podcast.

Walmart and Roku, TikTok, and Snap. Walmart鈥檚 retail media network, Walmart Connect, is partnering with Roku, TikTok, and Snap to expand its reach and better measure how social media and CTV ads influence consumers鈥� purchase decisions.

Among major US retailers, only Walmart is growing its ecommerce sales faster than Amazon at 13.6% compared with Amazon鈥檚 10.5%. Walmart has Amazon outpaced in digital grocery specifically, which could pose an increasing threat to Amazon as the category matures. Use this chart:. Demonstrate Amazon鈥檚 ecommerce dominance. Emphasize the power of selling and advertising on Amazon. More like this:.

But charging more for grocery delivery, a service that鈥檚 offered for free by other retailers, is unlikely to give Amazon鈥檚 grocery business the edge it needs to win back share from Walmart.