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You mentioned YouTube made nine billion in Q3, growing a little over 12% year-on-year. It's a touch below the 12.5 they made last Q3. Their share of Google Ad dollars, it's been about 13 to 14% for the past year and a half, so that's kind of stabilized. It was going up, and YouTube saying they got a boost, obviously, from election related ads, which would've helped things for that division. (07:54):.

We expect GVC shown on platforms such as Twitch and YouTube to exceed $3 billion in ad revenues for the first time in 2024. Click here to view our full forecast for US total game ad revenues. The post-ATT game landscape gives brands new opportunities. What鈥檚 happening?

With minors making up more than 15% of US users on YouTube, Snapchat, and TikTok, the impacts on these platforms could be vast. 2. Traditional search will be threatened by retail, social, and genAI. Almost all search ad spend growth is coming from retail media, per our forecast. 鈥淭raditional search is slowing to a crawl,鈥� said Mitchell-Wolf.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

She cited YouTube, and specifically YouTube Shorts for its strong growth potential and being more brand friendly than TikTok nowadays. 鈥淚nstagram is wonderful for community-building 鈥� and community engagement.鈥�

And Google will leverage the platforms it still owns to collect digital signals, said Equativ鈥檚 Parry, including Gmail, GooglePay, YouTube, Google IoT hardware, and more. Experts across the industry advised advertisers to diversify their strategies in the event of a Google breakup. Diversify data collection.

YouTube and Netflix hold the largest shares, likely fueled by accessibility and variety. YouTube鈥檚 free platform houses hundreds of classic Latin American movies and shows, along with content on more niche interests. And Netflix has entrenched itself as a household necessity, with one of the most diverse libraries among major subscription video-on-demand platforms.

By automating ad creation, TikTok appeals to SMBs competing against Meta鈥檚 Reels and YouTube Shorts, which also focus on short-form video. TikTok鈥檚 partnerships with Getty Images and Billo simplify ad production, ensuring high-quality content that aligns with TikTok鈥檚 fast-paced trends. Will it work?

鈥淭his makes sense, as people in this income bracket are likely to be older, and going to be more comfortable with platforms like Facebook and Instagram over TikTok or 驰辞耻罢耻产别,鈥� said Flores-Marquez. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

In 2024, children ages 11 and younger will outnumber teens under the age of 18 on YouTube, Netflix, and Disney+. YouTube has the highest monthly rate of usage among children. In 2024, the platform will have 28.6 million users under the age of 12, per our forecast, likely due to its greater accessibility compared with paywalled competitors.

Platforms like TikTok and YouTube have made affiliate monetization simpler, allowing influencers to boost brands while benefiting financially from their audience engagement. However, on a recent 蘑菇AV webinar, Awin North America president Adam Weiss noted that on his company鈥檚 network, creator participation has soared by 80% in the past year, but revenues per creator dropped by 40%.

Marketers are still funneling plenty of ad spend into Meta鈥檚 platforms, TikTok, and YouTube. But frustrations among performance marketers have bubbled up as costs rise and privacy-related changes make it harder to target users. As a result, marketers are allocating more resources to brand-building.

The Amazon-Nielsen partnership will likely give a significant viewership boost to Amazon in measurement, which could influence how the NFL chooses to divvy up its sports streaming rights after its current contracts with YouTube and Amazon end. By that time, streaming will have an overwhelming share of TV viewers. The approval also comes at a fortuitous time for Nielsen.

The content created and surfaced by algorithms on Instagram, TikTok, and YouTube has led to very high engagement among users, including commenting, liking, or sharing influencer posts. Content from these platforms is also well trusted, an important quality in a medium rife with disinformation. Brands鈥� use of influencers is growing in Canada.

New sports deals and offerings from streamers are boosting digital, including NFL games on Netflix, NBA and WNBA games on Amazon Prime Video, and linear TV network content available on Hulu with Live TV and YouTube TV. Use this chart: Marketers can use this chart to reconsider their TV ad investments, make the case for shifting spend from linear to streaming, and forecast future ad spend.