Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to 蘑菇AV鈥檚 August 2024 forecast.
Retail media will account for about 1 in 5 digital ad dollars this year. That鈥檚 about double the share it held in 2020. We expect it to surpass the one-quarter mark by 2028.
Nextdoor q3 earnings highlight growth in ad revenues and active users: "Next" initiative drives platform evolution with focus on in-community connections.
Click here to view our full forecast for retail media network off-site ad spending in China. Retail media鈥檚 share of ad spending will continue to climb. Advertisers in China will continue to allocate a growing portion of their advertising budget to retail media throughout our forecast.