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Amazon is the biggest player in commerce media. They own like 75% of the market, and making their ad tech available for other networks both makes it easier to launch a media network and means that Amazon advertisers can potentially advertise with those networks easier. So that's a huge move for Amazon. (12:44):.

The fallout was evident in the company鈥檚 global same-store sales, which in several Arab countries plummeted between 50% and 90% month over month after the boycott. While McDonald鈥檚 eventually bought all of its 225 franchised restaurants in Israel from Alonyal, its sales in the Middle East continue to weigh on its international revenues.

Amazon can stake a claim as one of Canada鈥檚 top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.

As ecommerce grows in back-to-school shopping (34.9% of total back-to school sales this year versus 33.5% in 2023), content creators are playing a pivotal role in how consumers find school supplies. This shift is driven by younger parents buying classroom supplies for K-12 children and college students outfitting their dorm rooms. Both groups favor online shopping for its convenience and the ability to compare prices, our analyst Sarah Marzano said in a recent edition of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Retail sales via online marketplaces are growing faster than overall ecommerce. As competition in the sector rises, brands and retailers must navigate the challenges of an increasingly complex landscape.

Ghost eyes an opportunity helping brands move surplus goods: The private B2B marketplace aims to address market inefficiencies by connecting brands with buyers of surplus and goods online.

TikTok Shop鈥檚 demise could benefit Amazon, Etsy, and Temu: All three retailers are poised to scoop up spending in the event of a TikTok ban.

The ad-supported tier surged 35% quarter over quarter on the heels of Netflix securing 150% more in upfront ad sales than in 2023. Major commitments were tied to key releases like the second season of 鈥淪quid Game鈥� and live events such as Christmas Day NFL games and 2025 WWE events. Shares rose approximately 5% in pre-market trading Friday, contributing to the stock鈥檚 47% gain year-to-date.

Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

Amazon strengthened its grip on ecommerce in 2024: The retailer warded off growing competition from Temu and Walmart by improving delivery speeds, offering deals, and enhancing Prime benefits.

They鈥檙e offering transactional rewards alongside experiential rewards such as early access to sales, VIP customer service, and celebrity meet and greets. Tiered loyalty. To build long-term engagement and a deeper emotional connection, brands and retailers are developing tiered loyalty programs.

TikTok鈥檚 rapid ascent in social commerce is drawing comparisons to Amazon鈥檚 flywheel strategy. The platform is taking multiple steps to achieve its goal of quadrupling its global ecommerce business to a potential $20 billion in annual merchandise sales through TikTok Shop. Here鈥檚 what鈥檚 working, what isn鈥檛, and what has yet to be seen.

Sales growth for cosmetics and beauty will increase at more than twice the rate online than through physical retail channels this year, according to our February 2024 forecast. While ecommerce is stealing market share, its sales only tell a portion of the buying story. Physical stores are still key to discovering beauty products and brands, finding the right shades, and testing formulations鈥攁nd Walmart is making use of its omnichannel footprint to take advantage. Here鈥檚 how.

Mcommerce is driving most of the growth in online sales. Of the $96.87 billion extra spent on ecommerce in the US this year, mcommerce will contribute 61.4%. The channel hasn鈥檛 escaped the wider slowdown in ecommerce, but sales via mobile devices are still growing at twice the rate of sales via desktop devices.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

US ecommerce sales will grow 9.3% to reach $1.137 trillion in 2023, per our forecast, thanks to cost-conscious consumers looking for better deals and an increasing number of digital grocery buyers. As 2023 wraps up, ecommerce will go out on a high note, with online holiday sales growth outpacing brick-and-mortar sales.

Saks launches retail media network amid slowing sales: The ecommerce retailer is billing its offering as a unique opportunity to connect with luxury shoppers.

Smaller retailers are gaining share and reshaping the ecommerce landscape, but will they be able compete with giants like Amazon?

US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC. With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.

Historically, apparel and accessories and computer and consumer electronics were the most dominate categories in ecommerce sales. They will remain significant sales drivers, but in the future, ecommerce will be more evenly spread among categories.

Mobile鈥檚 share of ecommerce keeps growing: But ease of use and checkout speed remain barriers to sales, which could be a problem for Walmart鈥檚 Text to Shop feature.

Sales of athletic clothing and footwear are forecast to grow 10.1% this year, and 10.4% in 2025, per a report by iiMedia Research. Sportswear sales are expected to grow 7% this year to $59 billion, compared with just 0.8% growth for the non-sportswear apparel and footwear category, per Euromonitor data cited by Reuters.

Digital grocery will become the largest ecommerce category by 2026, according to our US Digital Grocery 2024 report. To grow their share of digital grocery sales, brands need to understand what motivates consumers to buy groceries online, how the digital grocery experience can be improved, and where growth opportunities lie.

As ecommerce growth returns to pre-pandemic levels, it will continue to drive total retail sales over the next few years. Retailers looking to drive sales need to focus on a seamless omnichannel experience and use deals to convince consumers to spend. Meanwhile, retail media鈥檚 growth shows no signs of slowing, but advertisers and retailers must work together to ensure future success.