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It's not just apparel, footwear, of course, we're talking about so many different product categories. It could be tech products, beauty, cosmetics, things like this. And so there's just so many different avenues you can go down. I think a lot of it's just also driven by platforms too, Ethan. So I think people are spending so much more time on YouTube, on TikTok and other socials.

Brands are creating immersive environments and selling virtual goods in digital spaces like Roblox, ranging from pop-up experiences in popular games to avatar clothing and limited-edition collectibles, with some virtual items even translating into real-world products. Hochberg shared success stories from Barbie and Forever 21.

Makeup sales jumped 54% YoY, and fashion and accessories sales rose 32% YoY. Flipkart鈥檚 flagship event, The Big Billion Days鈥攚hich launched September 27鈥攁ttracted more than 330 million user visits across its Early Access phase and Day 1. Online marketplace Meesho roughly doubled last year鈥檚 order volume in the first day of its 鈥淢ega Blockbuster Sale鈥� that began the same day, per Indian Retailer.

The most popular categories consumers bought in were household essentials (24%), apparel and shoes (22%), home goods (22%), and beauty/cosmetics (21%). That said, the event does appear to be priming (pun intended) consumers to buy at Amazon later this year: 88% of shoppers expect to shop on Amazon again in the next three months for gifts, decorations, and other items.

Brands should select retailers whose advertising solutions best align with the goals and objectives they鈥檙e looking to achieve regionally, locally, or within a particular product category鈥攍ike health, grocery, or fashion. Diversify the retail media mix.

Grocers would feel the impact on many of the food items they sell鈥攍ike coffee and avocados鈥攁s would retailers that sell apparel, consumer electronics, and a host of other products.

Dupes in particular are difficult to guard against, given that they occupy a legal gray area and are becoming increasingly common thanks to social media, as well as Chinese ecommerce companies like Temu and Shein (not to mention fast-fashion stalwarts like Zara and H&M).

Reese Witherspoon鈥檚 Draper James clothing line set up shop inside Hilton鈥檚 Graduate Hotels in college towns during football weekends. Womenswear brand Amir Taghi hosted trunk shows in top clients鈥� homes across the country to land wholesale accounts.

But after significant industry and regulatory pushback, Google has delayed its Privacy Sandbox solution again and will keep cookies around in a limited fashion. But even with cookies lingering, Chrome is moving toward a more privacy-focused infrastructure, which should give advertisers and extension operators some peace of mind.

Business of Fashion. McKinsey & Company. Saks Fifth Avenue. WWD.

Over the course of 2024, Mastercard intends to roll out Shopping Muse for brand partners across verticals from fashion to furniture to grocery. Intuit Assist remains in beta testing as of February 2024, but Intuit expects a broad launch this year. If they deliver on the promise of personalization and conversion, the playing field for these solutions will blow open.

However, the company has begun to find success cultivating close relationships with celebrities and fashion influencers to sell more premium clothes.

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

Cardholders can put their rewards points toward purchasing, servicing, or buying accessories for their GM vehicle. The price of the deal was not disclosed. High charge-off rates reportedly became a point of contention during negotiations, per the Wall Street Journal. CEO David Soloman expected to take a $400 million pretax hit from the GM card sale. Why did Goldman sell the portfolio?

Shein will showcase its new fall and winter apparel collections via a live streamline shopping fashion show it calls Shein Live: Front Row on Facebook, X, YouTube, and Instagram. The 90-minute show will feature Shein customers modeling the clothing. This will be the retailer鈥檚 third livestream fashion show.

It was known as Father Knickerbocker, had a cotton wig, three-cornered hat, buckled shoes, and knickered pants that the Dutch settlers who came to North America wore that ended just below the knee. At the same time, the term Knickerbocker became in indelibly linked to anything and everything New York.

Growth has slowed, but bright spots remain in key categories.

Fashion brands are leading the charge on resale. The fashion industry has pledged to address its environmental impact.

In addition to the recent Amazon Go closures, the retailer also shuttered several other concepts鈥攊ncluding its apparel-focused stores, bookstores, 4-star shops, and pop-up stores鈥攁mid corporate belt-tightening. Physical stores accounted for just 4.3% of the company鈥檚 worldwide net sales in Q2 and have been around that share for some time.

Chinese ecommerce players Temu and Shein disrupted the digital advertising market in 2023 as they competed to attract online shoppers by bidding up keywords鈥攑articularly in apparel and accessories and home goods. But Temu has also been on a global tear, expanding to nearly 80 countries since early 2023. It has diversified ad spending accordingly to acquire customers in new markets.