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This is the basis of seismic shifts in digital advertising like the pivot away from third-party cookies, which are seen as not up to snuff with changing privacy standards (though Google recently signaled that it will hang on to third-party cookies in a limited fashion).

But there are slight differences in their preferences: Gen Zers mainly follow lifestyle (60%), fashion (57%), and music (50%) influencers. Meanwhile, millennials are most interested in fashion (49%), lifestyle (44%), and food and cooking (41%). Over half (54%) of UK businesses investing in influencer marketing have increased their budgets this year.

Nike pulls FY guidance amid sales slump: Incoming CEO Elliott Hill has the difficult task of reinvigorating the brand and ramping up innovation to win back market share.

Teens ramp up spending on beauty, pull back on shoes, apparel. Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox. Kids and AI: From usage to education and risks.

Apparel and accessories lift overall return rates for ecommerce. Despite advances in technologies to help with fit and sizing, nearly a quarter of online apparel and accessories purchases were returned in 2022. Apparel will make up a disproportionate share of ecommerce returns. The category will account for more than 22% of all online returns in 2023 but just 17.5% of ecommerce sales.

Shein has taken a commanding lead in the US fast-fashion sector. Its business model combines machine learning to scour trends across the internet with tight links to China鈥檚 vast manufacturing base and discount-driven social media and influencer marketing. Shein churns out vast quantities of ultracheap apparel that appeals to Gen Zers鈥� fashion sensibilities鈥攁nd their relatively limited spending power.

Clothing/apparel (64%) and gift cards (62%) will be the top product categories for holiday 2024, up 4% and 3% , respectively, per LG. Toys, books, video games and media was the third biggest gift category (54%), down 2% YoY. They鈥檙e making a list. More than seven in 10 CTV shoppers (73%) keep a wishlist of possible holiday gifts.

French fashion retailers Kiabi and G茅mo have launched secondhand and resale initiatives to tap into demand. Repair initiatives will also likely gather steam as the French government plans to reimburse consumers for part of the cost of mending clothing and footwear items. Clothing retailers will need to prioritize sustainability.

The data points: Gen Alpha is currently worth over $28 billion in direct spending, and drives billions more in indirect spending, per a new Numerator report. 53% of Gen Alpha members receive some type of allowance throughout the year, which they鈥檙e using to purchase consumables such as snacks and beverages and durables like toys and apparel.

Resold at Walmart is the retailer鈥檚 first destination for cross-category and cross-condition pre-owned products across categories like luxury, fashion, collectibles, and electronics. Walmart鈥檚 Collector Shop now allows pre-ordering, enabling sellers to build anticipation for product drops.

Macy鈥檚, which hosted a Prime Day-like All-Star Week sale, and emphasized value as it relaunched its Epic Threads brand that includes over 200 pieces of children鈥檚 clothing and accessories priced between $10 and $50. Kohl鈥檚, which also hosted a July sale, is leaning into nostalgia as tween-focused apparel brand Limited Too relaunches in its stores and online after a 15-year hiatus.

But with this acquisition, EssilorLuxottica will expand into apparel, footwear, and accessories鈥攁 completely new category. The reasoning: Acquiring Supreme gives EssilorLuxottica an additional revenue stream to tap into if any of its licensing deals go south. Currently, EssilorLuxottica holds licenses with luxury brands like Armani, Chanel, Prada, and Versace.

Apparel and accessories will remain the largest category through 2027. But computer and consumer electronics鈥攚hich was the largest category in ecommerce until 2020鈥攚ill fall to third place. Health and personal care is slated to become a major ecommerce category.

Apparel comparable sales, for example, grew more than 3% YoY in Q2, roughly a 5-percentage-point increase from Q1. Target reported that its traffic grew 3% YoY (Placer.ai's data found a 2% YoY increase).

Apparel is the top category among US cross-border buyers. Women and Gen Z lead in apparel purchase consideration. Significantly more female respondents are open to buying clothing, footwear, and accessories from outside their domestic market, per Global-e. Among Gen Z respondents ages 16 to 24, 62% said they would consider purchases in this category.

Fast fashion: Amazon is still in pretty good shape in this category, accounting for 31.7% of all US ecommerce apparel and accessories sales, according to our forecast. But China-based fast-fashion giants like Shein and Temu could challenge the retailer. Some 44% of Gen Z adults view Shein favorably, according to Morning Consult, which explains why Shein hauls are all over TikTok.

So a lot of people gamble in some form or fashion and did so right before this 2018 ruling which made it legal across a big part of the country, and now that's why it really exploded, but a lot of the regulation and the focus in the conversation around addiction hasn't quite caught up with that.

Apparel, and though what surprised me and may be a little bit sad too, was groceries is the number three thing people are going to splurge on over the holidays. Paul Verna:. I guess there's no option for using buy now, pay later, and forgetting to pay. Suzy Davidkhanian:. There was. Oh, not the forgetting to pay.

Marketplace sales across fashion, toys, hardlines (which include appliances, automotive parts, sporting goods, and electronics), and home grew more than 20% in Q2. Ad sales driven by marketplace sellers were up nearly 50% in Q2, boosting Walmart Connect鈥檚 30% growth. Over 40% of marketplace sellers also use Walmart鈥檚 fulfillment services, which grew 8% in Q2.

It also offers Be Your Own Model, which enables a shopper to use their own photo to better visualize how clothing will look on them. This summer it plans to build on those tools with the launch of Shop With Friends, which enables shoppers to mix and match apparel items to create virtual outfits on a model with similar sizing and shape, then ask their friends for feedback on their looks.

And there鈥檚 a lawsuit alleging that outdoor clothing company Patagonia allowed its contact center vendor, Talkdesk, to record and analyze customer service calls without proper consent, violating California's data privacy laws, per American Banker. AI-related regulation is a work in progress: Like Air Canada, many banks use AI for customer interactions, including chatbots and contact center software.

Other shopping destinations include department stores (50%), discount stores (47%), clothing stores (42%), and electronics stores (23%). Families with children in elementary through high school plan to spend an average of $874.68 on clothing, shoes, school supplies, and electronics, per NRF. This is about $15 less than last year's $890.07 but is the second-highest amount in the survey鈥檚 history.