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Several studies quantify its dominance: For instance, Spotify saw 40% penetration of the population, well ahead of YouTube Music at 33%, and more than double the rates for Amazon Music and Apple Music, per Edison Research鈥檚 Infinite Dial 2022 Canada study. Spotify monthly user data from July 2023 illustrates its dominance.

They were saying if that cozy payments to be the default arrangement were banned, Apple would have a much bigger incentive to pursue the iPhone search business for itself, going on to point out that in recent years, Apple has been started building an ad business around its app store. Media analysts expect to see ads soon on its streaming service, Apple TV+. Search will be a tempting addition.

The business unit housing the Apple Card and parts of the Marcus brand lost $1.2 billion in the first nine months of 2022, according to a regulatory filing. Goldman also faced scrutiny from the Consumer Financial Protection Bureau for its credit card business, which includes the Apple and General Motors co-brands.

While a $2,000 price tag limits consumer appeal, it could find traction in enterprise markets鈥攁 sector both Meta and Apple aim to profit from.

Until there鈥檚 an apples-to-apples comparison, banks should focus on putting a human touch on digital features. This article originally appeared in Insider Intelligence鈥檚 Banking Innovation Briefing鈥攁 daily recap of top stories reshaping the banking industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe.

Apple. Why: The release of Apple Vision Pro this month was met with fanfare, selling out almost immediately after preorders opened. Its limited release, solely in the US, is sparking international resales upward of $5,000, as reported by Bloomberg鈥攎uch more than its original $3,500 price tag. What鈥檚 interesting:.

Apple. Bank of America. Citi. Federal Reserve Bank of New York. Financial Times. Meta. Morning Consult. Out of Home Advertising Association of America (OAAA). Reuters. Trading Economics.

Gen Z trusts Apple just as much as their primary financial institution for their banking needs. Payment apps threaten to take the place of banks: Many, like Apple Pay and Venmo, offer checking-account-like features right in the app. The share of Gen Z digital-only bank account holders will grow 29.5% compounded annually from 2023 through 2026, which means neobanks have a real chance to win out.

It鈥檚 hoping that phasing out Google Pay will make its mobile payments offering less confusing for users, increasing adoption: We forecast 32.5% of proximity mobile payment users will use Google Pay this year鈥攙ersus Apple Pay鈥檚 53.8%.

In 1985, Apple ran 鈥淟emmings,鈥� an ad that promoted a product called Macintosh Office. The commercial showed IBM consumers blindly following each other off a cliff, inspired by a myth about lemmings. Consumers were less than pleased with the depiction, and though Apple has redeemed itself in the public鈥檚 eyes, it鈥檚 worth noting that Apple didn鈥檛 attempt a Super Bowl ad for another 14 years.

Streaming services operate under various business models, so comparing them isn鈥檛 exactly apples to apples. A streaming service that underindexes on advertising may be doing so intentionally because it relies most on subscription fees to fund content production and it doesn鈥檛 want to increase churn by opening up the advertising firehose too widely.

That stability is noteworthy considering Apple introduced its AppTrackingTransparency (ATT) framework in 2021. Although targeting and measurement on iOS have gotten harder, advertisers haven鈥檛 shifted spend out of mobile. Programmatic CTV investment has finally surpassed desktop/laptop.

I'm going to move Apple from wherever it is now up to number one, and if you don't accept it-. Sara Lebow:. Apple is at number four. Blake Droesch:.

While the rest of the smartphone industry may be behind Apple by a year, the involvement of satellite providers, smartphone manufacturers, and companies like Qualcomm and MediaTek ensures expedient adoption.

That鈥檚 more than double the share it had in 2020, when digital targeting restrictions from Apple and Google were first announced. To view the full forecast, click here. Search overindexes in retail media. Search formats will account for almost two-thirds of retail media spending this year.

The introduction of Apple Pay Later is likely to accelerate this trend, given Apple Pay鈥檚 widening adoption in physical retail. Insider Intelligence and eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

Apple is reportedly working on a way to make AR apps that鈥檚 as simple as talking to Siri. 7 trends affecting mobile advertising in 2023. 鈥榊ou have to do more with less.鈥� Microsoft offers a case study in marketing. Yesterday鈥檚 Chart of the Day: TikTok top 10.

At the same time, Apple is readying CarPlay apps for commerce. For instance, Domino鈥檚 now lets people order pizza through the CarPlay app, and Chevron鈥檚 CarPlay app helps drivers find Chevron and Texaco stations and pay for gas. What are the implications for marketers? Expect Google and Apple to add search products geared for car systems.

Unlike Disney+ and Netflix, Apple has not announced plans to launch an ad tier鈥攜et. However, in February 2023, the tech titan retained TV and digital video ad veteran Lauren Fry to help build an advertising business for its streaming service.

For example, Apple recently opened up its NFC tech to third-party mobile wallets, and last year, PayPal added Apple Pay as a payment option for its Advanced Checkout.

Connected devices become more shoppable while Apple muscles in on ad revenues. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. More Chart of the Day:. 8/9 - Retail ecommerce sales near milestone. 8/8 - Saved by the bell. 8/7 - Generation AI. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success.

The claims: In its complaint, the DOJ alleged that Google's payments to Apple to make its search engine the default for Safari on iOS, and its contracts with phone manufacturers requiring pre-installation of Google services on Android phones, amount to anticompetitive actions that limit consumer and advertiser choice.

US adults are increasingly adopting devices like the Apple Watch and connecting them to fitness equipment at gyms or in their homes. These consumers are relying on more fluid connections for their fitness routines, further enmeshing them with ecosystems by Apple, Google, Samsung, and other large tech companies that dominate the wearable and phone-based fitness market.

Apple maintained its position as the leading smartphone maker in the world and shipped 72.3 million iPhones in Q4, down 14.9% YoY. Samsung saw shipments decline 15.6% YoY to 58.2 million units. 鈥淲e have never seen shipments in the holiday quarter come in lower,鈥� said Nabila Popal, research director at IDC.

Apple has been the subject of a lot of that drama, and Epic has also been involved there. Those are the two entities that were involved in a couple of... Well, Epic, Google and Apple had a nice couple of lawsuits here in the US revolving around app stores.