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While the rest of the smartphone industry may be behind Apple by a year, the involvement of satellite providers, smartphone manufacturers, and companies like Qualcomm and MediaTek ensures expedient adoption.

The introduction of Apple Pay Later is likely to accelerate this trend, given Apple Pay鈥檚 widening adoption in physical retail. Insider Intelligence and eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

Unlike Disney+ and Netflix, Apple has not announced plans to launch an ad tier鈥攜et. However, in February 2023, the tech titan retained TV and digital video ad veteran Lauren Fry to help build an advertising business for its streaming service.

Apple is reportedly working on a way to make AR apps that鈥檚 as simple as talking to Siri. 7 trends affecting mobile advertising in 2023. 鈥榊ou have to do more with less.鈥� Microsoft offers a case study in marketing. Yesterday鈥檚 Chart of the Day: TikTok top 10.

That means if YouTube were not owned by parent Alphabet, which also owns Google, it would still rank among the top 10 digital ad platforms in the US by revenue, ahead of Apple, Hulu, and Walmart. 2. YouTube is a top player in digital video. Some 241.8 million people in the US will watch YouTube this year, or 90.4% of digital video viewers in the US, per our February 2024 forecast.

At the same time, Apple is readying CarPlay apps for commerce. For instance, Domino鈥檚 now lets people order pizza through the CarPlay app, and Chevron鈥檚 CarPlay app helps drivers find Chevron and Texaco stations and pay for gas. What are the implications for marketers? Expect Google and Apple to add search products geared for car systems.

Connected devices become more shoppable while Apple muscles in on ad revenues. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. More Chart of the Day:. 8/9 - Retail ecommerce sales near milestone. 8/8 - Saved by the bell. 8/7 - Generation AI. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success.

Apple could face a shortfall of 6 million iPhones this year as workers at its Zhengzhou manufacturing facility revolt against food shortages and quarantine restrictions, per Bloomberg. This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry.

The claims: In its complaint, the DOJ alleged that Google's payments to Apple to make its search engine the default for Safari on iOS, and its contracts with phone manufacturers requiring pre-installation of Google services on Android phones, amount to anticompetitive actions that limit consumer and advertiser choice.

US adults are increasingly adopting devices like the Apple Watch and connecting them to fitness equipment at gyms or in their homes. These consumers are relying on more fluid connections for their fitness routines, further enmeshing them with ecosystems by Apple, Google, Samsung, and other large tech companies that dominate the wearable and phone-based fitness market.

Apple maintained its position as the leading smartphone maker in the world and shipped 72.3 million iPhones in Q4, down 14.9% YoY. Samsung saw shipments decline 15.6% YoY to 58.2 million units. 鈥淲e have never seen shipments in the holiday quarter come in lower,鈥� said Nabila Popal, research director at IDC.

Apple has been the subject of a lot of that drama, and Epic has also been involved there. Those are the two entities that were involved in a couple of... Well, Epic, Google and Apple had a nice couple of lawsuits here in the US revolving around app stores.

鈥淚t鈥檚 not apples to apples, so that鈥檚 pushing the industry to try and understand the back end of things, which is where incrementality comes into play.鈥�. Multitouch attribution (MTA) or marketing mix modeling (MMM) models help marketers measure incrementality. But marketers without as much MTA or MMM experience can use A/B or match market testing to achieve similar results, said Darkow.

Really interesting to see how much Apple has moved away from the, there's an app for that model, into there's an Apple app for that. A lot of Apple's like... Apple did such a good job with branding by making messages blue, if you're talking to Apple users, green if you're not talking to Apple users. It makes me wonder what the blue messaging app of payments will be for Apple.

Apple is expected to have its biggest-ever Cannes presence, but its focus will be on getting buy-in for its nascent ad business. Google and Microsoft are going head-to-head in the genAI search race鈥攁nd will be just a 5-minute walk from each other on the Croisette.

AI-powered personalization can be used across multiple channels like CTV and social, as Target did in a recent Apple campaign that attracted significantly more new shoppers compared with its prior Apple campaigns. Key takeaways:. Brands should ensure message consistency across all customer touchpoints while closely integrating RMN and loyalty program efforts.

This is good news for Apple, said Goldner, which is increasingly becoming an ad publishing behemoth. But it鈥檚 also welcome news for Google and Meta, which are competing with Apple for mobile app ad spend. 2. Video content boosts time spent on social media.

Amazon and Apple are two major advertisers that have reportedly started spending again on Twitter, but many big agencies still haven鈥檛 advised clients to end their pause. We expect Twitter鈥檚 worldwide ad revenues to plummet by 27.9% this year as advertisers continue to pull back spending. Twitter鈥檚 ad business will shrink to roughly its 2019 size this year.

Why it's worth watching: The new TSMC plant in the Tainan Science Park in southwestern Taiwan has started mass production of advanced 3nm components. 3nm chips deliver significant performance and power-efficiency improvements over the 5nm chips currently used as the foundation for Apple, Qualcomm, and AMD products.

Companies like Apple, one of TSMC鈥檚 biggest customers, can accelerate plans to move production out of China and bring component production closer to home. TSMC鈥檚 commitment to its American fabs could be the inflection point for competitors on the fence about choosing future plant locations. What鈥檚 the catch?

Messaging penetration of 17 named apps (including WhatsApp, Apple iMessage, and Facebook Messenger) was at 89.4.%. Only a minority of users (12.0%) focused their social network and messaging usage on one or two platforms. Older users (ages 55 to 64) were more likely to fall into this category, as well as lower-income and rural users.

Even though Apple Tap to Pay on iPhone could hurt its mPOS business, Block may have integrated the software to sustain merchant loyalty. Otherwise, it may have risked losing merchants to rivals that did offer Apple鈥檚 softPOS solution. It doubled down on buy now, pay later (BNPL).

Checking out at any store can now be a touchpoint for Apple if you use the Apple Card or tap to pay. And it encourages consumers to open more financial products with Apple, like the Savings accounts. But rising fraud will continue to be the bogeyman haunting adoption鈥攁nd inviting increased regulatory scrutiny. Faster payments mean faster fraud and new battles over who鈥檚 responsible for compensation.

Both Apple and Android now support software POS (softPOS), which lets merchants accept contactless payments via smartphone without added hardware. This may lead more micromerchants to softPOS for cost savings, while large merchants will use it to supplement fixed registers.

鈥淭he two names I see popping up the most are Amazon and 础辫辫濒别,鈥� said Lipsman. We predict Amazon鈥檚 total ad revenues will grow nearly 19% to reach $34.59 billion next year. Though Apple鈥檚 total 2023 ad revenues will be much smaller ($5.34 billion), the company will outpace Amazon鈥檚 growth at over 25% year over year. We鈥檇 keep an eye on these two. Missed the 鈥淎ttention!鈥� event?