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It's worth noting that if you look at this market in terms of like B2B publishers, if you are a B2B company that has a product that you're selling for let's say $120,000, you want a very vetted customer coming to you.

B2B CMOs, its average is 4.5 years, and the overall C-suite average is about 4.6 years. So it's not as bad for other CMOs that are not in the top advertising list. Jeremy Goldman (04:16):.

And I think this will first start out in the B2B space with purchasing, but eventually it will get to the mass consumer phase. And maybe advertising won't be as relevant there. It'll be more on marketers to figure out how to interact with the chatbots to differentiate themselves from others beyond price.

Microsoft鈥檚 new AI 鈥淐opilot鈥� lands for marketers: Tool promises to help discover consumer categories and automate processes.

And it's also rising in terms of bringing in B2B and B2B influencers in particular. So it really is growing and much more beyond its roots as being a professional network where people can search for jobs, for example. Marcus Johnson:. That's what we've got time for for this episode. Jasmine, thank you so much as always for hanging out today. Jasmine Enberg:. Thank you for having me. Marcus Johnson:.

Insider Intelligence surveyed 116 US respondents from February 17 to May 27, 2023, to gauge B2B level advertisers鈥� preferences and the value they place on 13 important criteria when they are deciding which CPG RMNs to use for advertising.

I mean, I think about financial services sometimes similarly to B2B because they both have long buying cycles or high consideration purchases. So reframing that thinking of who an influencer is, is really important.

Set to launch in July 2023, the service could hasten consumer, retail, B2B, and B2C payments while also lowering costs, since it is mandated to not turn a profit. Solutions that improve access to capital and better financing can resolve SMBs鈥� cash flow crisis. SMBs鈥� cash crunch stems from financing challenges. Over half of SMBs had fewer than 30 days of cash on hand, per January 2023 data from PYMNTS.

Today, VCs would probably much rather back a B2B fintech with a stable, predictable subscription revenue than a B2C fintech that's growing user numbers like crazy, but has no idea how to monetize them. That's not something we were seeing as much before. Also, I know Alex said earlier, that no one is disputing the disruption narrative.

LinkedIn is the social platform the most marketers worldwide (70%) are confident will deliver a positive ROI, per an August 2023 survey from Hootsuite.

MOs are under increasing pressure due to greater scrutiny and accountability for ROI; the need to balance creativity with revenue growth; and the rapid pace of technological, market, and consumer changes

But did you know eMarketer also has a division focused on B2B media solutions? Partner with eMarketer today and connect your brand messaging with our powerful audiences. Visit emarketer.com/advertise to learn more. Hello, everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast. And this is the Friday show that loves an airport sandwich.

A November 2022 survey conducted by Ipsos on behalf of the IAB found that 85% of B2B data decision-makers were using or considering using DCR tech. DCRs will likely become essential for the privacy-compliant advertiser, but there are a few hurdles to widespread adoption:. DCRs come with a hefty price tag.

They are most popular in sectors that card networks can鈥檛 access, including B2B, bill pay, and other high-value transaction categories. Their popularity owes in part to lower costs: The average ACH transaction can cost payees between 0.5% and 1.5%, versus as high as 2.5% for card transactions. Limited merchant acceptance limits ACH networks鈥� share of retail payments.

The deal will bring 7,000 new customers and critical disaster recovery tools to tackle growing cybersecurity threats.

On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.

Hard times ahead for D2C healthcare marketers: We unpack Rock Health鈥檚 2022 investment report and what the dropoff in funding means for consumer-focused healthcare brands.

On today鈥檚 podcast episode, we discuss Meta鈥檚 new AI search initiative, what the 2023 鈥測ear of efficiency鈥� has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

What is truly promising with generative AI, and when should content marketers stay human? Here鈥檚 how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.

US social video spend is still growing, reaching 45.2% of total digital video ad spend, or $48.89 billion, this year, per our March 2024 forecast. But that share growth is slowing, with rates increasing just 1% between 2024 and 2026.

Marketing sits at the executives鈥� table鈥攂ut still could use some respect: A survey shows that despite its expanding role in driving growth, many banks still view marketing mostly as an expense.

B-to-B marketing teams rely on eMarketer Media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics and more. Visit emarketer.com/advertise to learn more about our proven approach. (00:18):. Hello, listeners. Today is Wednesday, August 14th. Welcome to Behind the Numbers, Reimagining Retail, an eMarketer podcast.

Marcus Johnson (00:00):. eMarketer is your trusted partner for actionable data and insights on marketing, advertising, commerce, and entirely too much more, but did you know eMarketer also has a division focused on B2B media solutions? If you didn't, it's fine. Don't worry about it. You now know. Partner with eMarketer today and connect your brand messaging with our powerful audiences.

AI is helping email marketers in a myriad of ways. Top use cases include personalization, subject line testing, send time optimization, segmentation, and predictive analysis of customer behavior.