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One-fifth (19.2%) of US social shoppers had seen shopping-related creator or influencer content in Instagram Channels, with that figure rising to 26.4% among millennial social shoppers, per our March 2024 鈥淯S Social Commerce鈥� survey.

The news: Soumya Donkada, Unilever鈥檚 head of digital, media, and ecommerce for beauty brands, restated the company鈥檚 intention to find a post-third-party-cookie measurement solution in an interview with Insider and reiterated the consumer giant鈥檚 call for retail media networks to adopt a set of measurement standards to aid advertisers.

Users can now sell 鈥渂undles鈥� of avatars and cosmetics that work across Roblox鈥檚 vast network of player-made worlds and games. Roblox called the changes 鈥渁 big step forward for creators,鈥� emphasizing the crucial role users play in its business. Zoom out: Among video game publishers and creator platforms, Roblox stands in an unusual position.

Amazon鈥檚 website is by far the most visited ecommerce site by unique monthly visitors in the US, per November 2023 Similarweb data.

Ecommerce hasn鈥檛 overtaken physical stores: An excerpt from our recent report explains how retail stores stack up against digital channels in driving new product discovery and conversions.

And then there was this example from CBS, which was the hashtag beauty unaltered campaign. So this was in Times Square New York City. People could upload an unedited selfie with the hashtag beauty unaltered and then they were displayed on digital billboards every 10 seconds and that generated 3.6 billion impressions for CBS. Marcus Johnson:.

Brands like Rare Beauty and e.l.f. Beauty are deepening their ties to TikTok Shop, and TikTok remains one of the top three social media platforms by ad spending. The benefits of TikTok as a search platform鈥攊ts opportunities for organic product discovery and influencer marketing鈥攃an be replicated to an extent by other social platforms.

Marketers should pay close attention to product categories where Gen Zers are most receptive, like beauty. For example, 53% of female Gen Zers ages 13 to 25 bought a makeup or skincare product because of an influencer, according to the same Morning Consult survey. Sustainability and Affordability Strike a Sweet Spot for Gen Z.

The result: Charlotte Tilbury products can be found all over TikTok, but to reach more consumers, the beauty brand launched its own ecommerce app with personalized recommendations and how-to videos. The brand can also be found in Sephora, on its own website, and on Amazon. 4. Take accountability.

TJX is confident it can grow market share this year: The retailer鈥檚 offerings continue to resonate strongly with deal-seeking shoppers.

The big takeaway: While there are still opportunities available in D2C ecommerce, as the successful IPO of beauty brand Oddity Tech demonstrates, the lion鈥檚 share of growth in the space will come from established players expanding their ecommerce reach.