Healthcare is expensive but necessary, leaving many consumers to look for financing options: Almost one-third (32.3%) of BNPL users have purchased a health or beauty product using installments, per a 2023 PYMNTS survey. And it鈥檚 becoming more widely available in the industry.
This has the potential to become a truly innovative form of advertising鈥攃ombining first-party retailer data with premium video and seamless ecommerce integration. Fast-moving consumer goods (FMCG) brands have the most to gain through shoppable media formats on CTV.
Saks launches retail media network amid slowing sales: The ecommerce retailer is billing its offering as a unique opportunity to connect with luxury shoppers.