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TikTok takes No. 3 in Canada. In Canada, TikTok will beat out both Snapchat and Twitter this year, becoming the country鈥檚 third-most used social platform. And just like in Latin America, Facebook and Twitter are losing users in Canada. Meta still accounts for nearly a quarter (23.8%) of digital ad spend in Canada, but that share is dropping as Facebook loses relevance among younger users.

Netflix began testing its new password restrictions in parts of Latin America in March 2022 and has since expanded them officially to Canada, New Zealand, Spain, and Portugal. Netflix anticipates cancellation backlash in the near term鈥攁s do we鈥攂ut expects numbers to eventually rebound in both memberships and revenues based on its experience in Canada.

The US (7.8%), UK (4.9%), Germany (3.1%), Canada (6.0%), and Brazil (11.3%) are all in the worldwide top 10 for digital ad spending and will see their lowest growth since our tracking began in 2011. Despite slow growth, the US will still produce a huge portion of all new spending.

Why TikTok is being banned on government phones by everyone from the US to the EU and Canada. Gen Z is the social video generation, and TikTok is its platform. Yesterday鈥檚 Chart of the Day: Unhealthy concern.

Methodology: Data is from a February 2023 Metapack report titled "Ecommerce Delivery Benchmark." 8,000+ adults ages 18+ in Australia, Canada, France, Germany, Italy, Spain, the UK, and the US were surveyed by Retail Economics during November 2022.

Royal Bank of Canada, Citi, UBS, and Wells Fargo round out the top five. Goldman Sachs and Morgan Stanley ranked at middle of the pack. Both banks received low scores on transparency as they are less than forthcoming about their AI governance rules.

Even though new users will be hard to come by in the US, Canada, and much of Western Europe, that doesn鈥檛 mean sub OTT is stagnating overall. Lots of new consumers are still on the way. Read Next.

Last year, Meta opted to block Canadian news links in response to The Online News Act, which demands that tech platforms pay publishers鈥攎arking a pivotal conflict escalation between tech giants and the news industry, with potential global legislative implications. Despite Meta's move, daily user activity remained largely unaffected, challenging the notion that news is critical for platform engagement.

The two expanded the tie-up to Canada in September 2022. Affirm鈥檚 exclusivity contract with Amazon expired after January, but the US agreement will be in effect until 2025. Despite deepening connections to Affirm post-exclusivity period, Amazon also partnered with Citi to let select credit cardholders access Citi Flex Pay in their Amazon Pay wallets.

The streamer introduced additional fees for 鈥渟ub accounts鈥� in Canada, New Zealand, Portugal, and Spain. Users in those countries can create two sub accounts for additional users for a monthly fee per user. Sub accounts can transfer their profiles to new individual accounts to keep their personalized recommendations and viewing history.

The US, Canada, Belgium, the UK, and the European Commission are among those that have already banned the app from government devices, and France is next on the growing list. The ball is in Beijing鈥檚 court: The Chinese government would need to approve of a split, which could be problematic given the current geopolitical tension between Washington and Beijing.

Canada, Europe, and Latin America have advanced quickly. Adoption of generative AI has taken off in these regions鈥攁nd in the slipstream of the US, where most of the popular platforms originated. Interest in and use of the technology both remain on an upward swing. As a result, successful generative AI startups have emerged in those regions.

The respondents were from Australia, Canada, France, Germany, Italy, Spain, the UK and the US. Additionally, 800 online sellers in Canada, France, Germany, Italy, Spain and the UK were surveyed during the same period.

Among the companies featured in thredUP鈥檚 Recommerce 100 ranking of retailers based on the number of secondhand items they have listed, 72 were launched in either 2022 or 2023, including Canada Goose, J.Crew, and Kate Spade. Only seven were launched before 2021.

So yeah, the reason that there are more people in California than there are in Canada is because despite Canada being the second largest country in the world by landmass, excuse me, behind of course Russia, Canadians only live in a few places. Nearly 90% of Canadians live within a hundred miles of the US border. So they're all along the border, which is why they don't live in other places.

Methodology: Data is from the October 2023 1WorldSync report titled "Consumer Product Content Benchmark: A Deep-Dive on Consumer Trust." 1,500 adults ages 18+ in Canada and the US were surveyed online during August 2023. Results represent the population-weighted, percentage share of the sample selecting each option.

Read this next for a deeper dive into forecasted adoption rates of genAI in banking chatbots in the US, Canada, and the UK. GenAI-powered chatbots are already taking off on social media platforms鈥攜ou can read more about them here, and why we think they may end up directing more search activity to social media.

The updated policy, which applies to the US and Canada, prohibits advertisers from targeting 鈥渙ffers relating to credit or products or services related to credit lending, banking products, and services, or certain financial planning and management services鈥� to audiences based on 鈥済ender, age, parental status, marital status, or ZIP code,鈥� per Google.

Methodology: Data is from an Airship survey conducted by Sapio Research as cited in a May 2023 press release. 11,000 respondents ages 18+ were surveyed in Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the UK, and the US during February 2023. Airship is a provider of mobile engagement solutions.

The US is not alone, the Five Eyes partnership, which is composed of Canada, the UK, the US, Australia, and New Zealand, banned Chinese-made telecom equipment seen as security risks. Clamping down on China鈥檚 emerging tech: The focus of the executive order is on semiconductors, microelectronics, quantum computing, networking, and AI-powered software.

Facebook average revenue per user (ARPU) grew 6.5% in the important US/Canada market, 14.3% in Europe, 7.5% in Asia/Pacific, and 12.24% in Rest of World. The comeback: Meta has now had two strong quarters in a row, reversing a period that saw three straight quarters of revenue decline as it grappled with changes like AppTrackingTransparency (ATT) on iOS and an advertising slump.

Roblox wants to be an ecommerce platform: After a pilottesting physical goods sales with Walmart and E.l.f. Beauty, the gaming platform sees big potential in online sales.

In September, Amazon announced that Prime Video will have ads by default beginning in early 2024 in the US, UK, Germany, and Canada. The move could shake up the market. Amazon estimated that ads on Prime Video will reach more than 115 million US viewers per month, according to a pitch deck obtained by Insider.

Searching for tutorial videos is extremely common; 66% of social search users in Canada (a comparable market to the US) said they look for such content, according to February 2023 research from GetApp, while 47% search for educational videos. People to follow or get to know. Among social search users worldwide, 58% look for people, per a January 2023 HubSpot survey.