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Now, it wants to put a stop to compounded versions of the drug being made, even when companies aren't falsely advertising the product. But this has done little to slow down the tsunami of entrants like Hims & Hers, The Vitamin Shoppe, and Noom from offering compounded GLP-1s through their own weight loss programs.

Looking ahead: P&G鈥檚 ability to grow sales without leaning on price hikes is an encouraging sign for the CPG industry as companies try to win back volume lost to private labels and cheaper rivals.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.

LinkedIn ad revenues per user will grow 4.5% in 2023 to reach $54.81 dollars per person, less than YouTube (a gross total of $64.69 per user), Facebook ($157.56 per user), and Instagram ($174.74 per user).

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

It鈥檚 not flexible enough鈥攖he audience knows that it鈥檚 an advert and doesn鈥檛 respond well to that.鈥�. For male consumers: Keep it simple. Men鈥檚 cosmetic company Stryx found the best TikTok strategy to engage men is keeping the message clear and direct. 鈥淕uys want the instant fix,鈥� co-founder and CMO Jon Shanahan told Retail Brew.

The retailer recently created a frenzy with the release of $2.99 mini tote bags that generated long lines and social media buzz鈥攄espite Trader Joe's not investing in traditional advertising. "Trader Joe's doesn't really do marketing or advertising, so it's kind of purely organic and it's taken on a life of its own," said Canaves.

Marketers know the basics for reaching Gen Z: They like authenticity, they cringe at highly curated content, and they prefer raw, honest content from their favorite creators. So why are some brands still getting advertising to Gen Z wrong?

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Target isn鈥檛 alone: Nearly 1 in 5 US adults stopped supporting brands that reversed DEI efforts, per March 2025 data from Ad Age and The Harris Poll. The response is sharpest among Gen Z鈥�40% say they鈥檝e walked away from brands over DEI rollbacks, twice the rate of millennials and over four times that of boomers.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Instacart announced Google Shopping Ads. The news: Instacart鈥檚 ad partners can now use the company鈥檚 retail media data to deliver Google Shopping ads. Why it matters: Instacart will account for 2.0% of US retail media ad spend in 2024, according to our October 2023 forecast.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Only 32.7% of UK adults have bought a skin care product because of ads or influencer sponsorships, per Appinio. But that rises to almost half (49%) of 16- to 24-year-olds. What should beauty brands and retailers do next? Invest in AI and AR technology. Digital try-on tools make products more accessible and move online shoppers closer to purchase. Create hybrid products.

Mixed results from the Big Four ad firms mark a turbulent period: Concerns about the regulatory landscape and tariffs weigh on spending.

Snapchat鈥檚 efforts to build an ad platform that drives measurable, bottom-funnel outcomes appear to have borne fruit. While these results came from a relatively small sample, and therefore have the second-highest margin of error, no other platform boasted comparable penetration across so many categories. Reddit social shoppers are more likely to have purchased high-consideration goods.

鈥淵ou could essentially force people to pay more for groceries if they're not willing to watch advertisements first.鈥�. 3. Gen Alpha will be the first AI-native and VR-native generation. The AI, AR, and VR trends above are shaping the habits of Gen Alpha. As this generation ages and has more money to spend, this technology will play a bigger role in marketing and ecommerce.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Reddit鈥檚 user base and ad revenues are growing rapidly, as is its prominence in search engines like Google. Here鈥檚 how marketers are showing up on the platform in ways that resonate with users.

Retailers and consumer packaged goods (CPG) companies alike need to make sure they鈥檙e approaching retail and ad spend effectively. Groceryshop 2023 focused on marrying in-store and digital experiences, retail media approaches, and personalizing messaging based on each consumer鈥檚 motivations. Here are five fresh takeaways from the event. 1. There is tension between 鈥渞edoing鈥� and 鈥渦ndoing鈥�.

Identifying advertising opportunities. Agencies can work with brands and influencers to put ad dollars behind influencer marketing collaborations via affiliate marketing, boosting, or paid ads鈥攁s opposed to relying on only sponsored content. Managing influencers and creators.

While stores are the primary source of influence for Gen Alpha purchases, TV and online ads are also purchase drivers. Beauty retailers like Sephora are winning over Gen Alphas because they give them the opportunity to sample the brands that they see online without having to commit to a purchase. Plus, store associates can educate them on how to properly use or apply products. 2.

Olipop is currently available in nearly 50,000 stores across the US鈥攊ncluding 12,000 Starbucks caf茅s as well as Walmart, Target, and Whole Foods Market鈥攚hile Poppi recently launched a limited-edition flavor and apparel collection at Target, in addition to splashing out for its second-straight Super Bowl ad.

A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.