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It鈥檚 not flexible enough鈥攖he audience knows that it鈥檚 an advert and doesn鈥檛 respond well to that.鈥�. For male consumers: Keep it simple. Men鈥檚 cosmetic company Stryx found the best TikTok strategy to engage men is keeping the message clear and direct. 鈥淕uys want the instant fix,鈥� co-founder and CMO Jon Shanahan told Retail Brew.

The Trump administration will talk about banning D2C drug advertising, but nothing will change in 2025. Both Vice President-elect JD Vance and potential Health and Human Services Secretary Robert F. Kennedy, Jr. have expressed disdain for pharma ads on TV. This sentiment will likely be drowned out by free-speech arguments as well as intense lobbying from the pharma sector and TV networks.

Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Only 32.7% of UK adults have bought a skin care product because of ads or influencer sponsorships, per Appinio. But that rises to almost half (49%) of 16- to 24-year-olds. What should beauty brands and retailers do next? Invest in AI and AR technology. Digital try-on tools make products more accessible and move online shoppers closer to purchase. Create hybrid products.

Instacart announced Google Shopping Ads. The news: Instacart鈥檚 ad partners can now use the company鈥檚 retail media data to deliver Google Shopping ads. Why it matters: Instacart will account for 2.0% of US retail media ad spend in 2024, according to our October 2023 forecast.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Consumers鈥攅specially Gen Z鈥攁re eager to spend on live events: Summer concert ticket sales are at record levels thanks to high-profile stadium tours and the strong appeal of live experiences.

They own like 75% of the market, and making their ad tech available for other networks both makes it easier to launch a media network and means that Amazon advertisers can potentially advertise with those networks easier. So that's a huge move for Amazon. (12:44):.

Reddit鈥檚 user base and ad revenues are growing rapidly, as is its prominence in search engines like Google. Here鈥檚 how marketers are showing up on the platform in ways that resonate with users.

Retail media networks (RMNs) have partnered with creator networks and social platforms to satisfy advertiser demands for incrementality and stay relevant as shopping becomes more social. Walmart convened a Creator Upfront in October. Creators from various industries presented their content and strategies to a group of advertisers. Amazon has taken minority stake in Spotter.

鈥淵ou could essentially force people to pay more for groceries if they're not willing to watch advertisements first.鈥�. 3. Gen Alpha will be the first AI-native and VR-native generation. The AI, AR, and VR trends above are shaping the habits of Gen Alpha. As this generation ages and has more money to spend, this technology will play a bigger role in marketing and ecommerce.

Marketers can further their emphasis on value through ad messaging. 2. Temu shoppers are likely to live in rural areas. Key stat: Temu has the lowest rate of shoppers in urban areas (called an urbanness score in the report) compared with other apparel and accessories retailers.

Retailers and consumer packaged goods (CPG) companies alike need to make sure they鈥檙e approaching retail and ad spend effectively. Groceryshop 2023 focused on marrying in-store and digital experiences, retail media approaches, and personalizing messaging based on each consumer鈥檚 motivations. Here are five fresh takeaways from the event. 1. There is tension between 鈥渞edoing鈥� and 鈥渦ndoing鈥�.

While stores are the primary source of influence for Gen Alpha purchases, TV and online ads are also purchase drivers. Beauty retailers like Sephora are winning over Gen Alphas because they give them the opportunity to sample the brands that they see online without having to commit to a purchase. Plus, store associates can educate them on how to properly use or apply products. 2.

Revolve continues upward trajectory: The fashion ecomm beat Q3 expectations, attributing its success to AI, influencer marketing, and strong international sales growth.

China-based advertisers accounted for 11% of Meta鈥檚 ad revenues, per the company鈥檚 recent earnings reports. Bank of America also estimates that Temu and Shein alone contribute as much as 2% to 4% of ad spend on Meta and Google. China-based brands are also heavy influencer marketing spenders.

Ad fraud's on the rise - but OOH remains one of the safest forms of advertising. TikTok鈥檚 flashy new ad format has some UI problems. Yesterday鈥檚 Chart of the Day: Beauty and the inflation beast.

The No. 1 import category is motor vehicles and parts, followed closely by consumer goods. How dominant is the US market in Canada鈥檚 trade mix? The US is by far the largest consumer of exported Canadian products and services. It accounted for 76.0% of Canada鈥檚 exports in 2024. And 62.2% of Canada鈥檚 imports in 2024 came from the US.

Authenticity is the key to advertising on social media. Younger generations are put off by ads that mimic popular video trends (it鈥檚 how they know a meme is dead), but they appreciate genuine humor and sincerity. Influencers can be a great asset in this regard.

As delivering ads becomes more difficult, marketing channels that consumers can opt into are a powerful tool for advertisers to leverage. Though the end of third-party cookies on Chrome was delayed yet again, the change is inevitable, and advertisers should start preparing for signal loss now by swapping to first-party data and more personal channels like email.

Leaning into social media is clearly strategic for its ad business as well, with agency professionals worldwide citing social as the top retail media subchannel for consumer packaged goods (CPG) clients, according to an August 2023 Path to Purchase Institute study. Not to be outdone, Walmart Connect inked a deal with NBCUniversal to support retail media-powered ads within live sports.

How it works: Advertisers using Saks Media Network can take advantage of the retailer鈥檚 trove of first-party customer data and the more than 345 million site visits it receives annually. For now, the only ad formats available are sponsored product ads and on-site display banners.

The top three highest-spending industries鈥攔etail, consumer packaged goods, and financial services鈥攚ill account for more than half of all US digital ad spending this year. Use this chart:. Compare your digital ad spending to industry benchmarks. Evaluate the health of the digital ad market. More like this:. US Digital Ad Spending by Industry 2023 (Insider Intelligence subscription required).