蘑菇AV

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥嬧��

Max adds new paid sharing feature with profile transfer tools: As inflation rises, Max bets on flexibility over price hikes to reduce churn and increase retention.

Emerging formats, such as influencers and connected TV, are steadily carving out their niches as well, each with just under 2% of total spend. Spain's global digital footprint is growing. On the global stage, Spain's digital ad spending growth is noteworthy.

Original content still drives growth: 鈥淎dolescence鈥� proves Netflix can win with high-quality dramas that spark cultural conversation and dominate viewer engagement.

Live Sports and Ad-Supported Growth Drive CTV Revenues. Streaming platforms are navigating rising costs, shifting consumer habits, and fierce competition. Subscription fatigue is driving more users to ad-supported tiers, as evidenced by Netflix. Most of its new subscribers opted for its cheaper, ad-supported tier. But not all platforms are thriving.

Virtual reality (VR) places users in a dynamic, 360-degree digital environment through devices such as connected TVs (CTVs), computers, smartphones, and specialized VR headsets. Applications include immersive photos and videos (e.g., Google Earth VR); gaming experiences (e.g., Horizon Worlds); and virtual simulations for product demonstrations or virtual showrooms.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Netflix sells out WWE Raw sponsorships: Ad inventory is booked for months, proving brands see value in wrestling.

Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.

Oscars viewership falls 7% but improves across younger demographics: The ratings decline doesn鈥檛 necessarily mean that live events are a lost cause.

Hulu鈥檚 technical breakdown at the Oscars sparks backlash: Subscribers missed key moments as the stream crashed early, exposing the platform鈥檚 struggles with high-profile live events.

Sports drives growth for Disney and Fubo: Both saw success in recent months, largely attributed to their merger and emphasis on sports content.

Disney-WBD streaming bundle sees strong retention: 80% of subscribers stay after three months, outperforming Netflix in that regard.