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TikTok can鈥檛 afford to alienate creators, as they are what makes both their ad and commerce businesses tick.鈥�. Our take: Heating has likely benefitted some influencers and brands鈥攖hose with whom TikTok has sought business relationships鈥攁t the expense of others.

47% of US digital media professionals think social media will face serious challenges in the next 12 months, per a September 2023 Integral Ad Science survey by YouGov.

This enables advertisers to plan and manage retail media campaigns alongside other digital media channels. 2. Night Market provides real-time insights. Night Market, Horizon Media鈥檚 commerce division, has launched NEON, an AI-powered SaaS platform for real-time standardization of campaign measurement across all the RMNs an advertiser works with.

JPMorgan also launched Commerce Solutions, a suite of payments infrastructure and applications, including cloud-based payments tech, aimed at helping merchants accept consumer and B2B payments. Biometric benefits:. Biometric payments could save time for merchants while boosting sales and user loyalty. For consumers, JPMorgan claims the payments will be quick, phone-free, secure, and simple.

So it's a little bit of a hybrid between live streaming and mobile shopping and what you can do with traditional TV or connected TV, but it shows just how an in-demand product can really drive this kind of livestream commerce or live shopping.

Ultimately, standardization and consistency are about enabling transaction, said Ron Pinelli, senior vice president of digital research and standards and associate director at the MRC, during the IAB鈥檚 Connected Commerce event last week.

Travel and hospitality brands like United Airlines are particularly well positioned to break into commerce media due to the massive amounts of first-party data they collect from customers.

In a recent conversation on Bluesky, Dorsey told users that ads, commerce, and subscriptions were all on the table. Reddit will soar鈥攊f it can keep users happy. Before the user revolt, 搁别诲诲颈迟鈥檚 growth prospects were positive. It will be the fastest-growing social platform that we track through 2027, with more users than Twitter starting next year.

For holiday shopping, 56% of US consumers prefer online-only retailers, and 49% favor mass merchants, according to Deloitte. Off-price retailers rank No. 3 on this list, nearly tied with the remaining four retail formats.

To achieve brandwide results, brands need to include all the relevant internal stakeholders in the planning and strategy process, said Matt Drzewicki, vice president of partner solutions at Roundel, Target鈥檚 retail media network, during the Interactive Advertising Bureau鈥檚 (IAB鈥檚) Connected Commerce Summit in September.

Instagram has long allowed third-party commerce services on its platform, but it recently published a video announcing that it won鈥檛 recommend content that asks people to comment with a specific 鈥渨ord, number or emoji.鈥� That could include words like 鈥淪hop.鈥�.

鈥淥ur collaboration with Kroger highlights the critical importance of first-party data in a cookieless world,鈥� said Mike Brunick, senior vice president, head of commerce media at Yahoo. 鈥淏y integrating their retail data into our DSP, we can scale the impact of that data and deliver better results. This is ultimately beneficial for both retailers and advertisers.鈥�.

For instance, Amazon鈥檚 鈥淏uy It Now鈥濃�攁 鈥淪hark Tank鈥�-style show launched last year鈥攑ut commerce front and center, with entrepreneurs pitching products to a studio audience of 鈥減rospective customers.鈥�.

Globally, digital loyalty cards are the second-most-popular channel for interacting with loyalty cards. But in the UK, physical loyalty cards are still more popular than their digital counterparts, per Antavo. Loyalty data can supercharge retail media strategies. Shoppers are willing to trade valuable personal data for coupons.

They have a decent amount of digital traffic, but most of the commerce that they drive happens in their stores. And so for them to make retail media really work for them, they need offsite spending to grow and grow and grow. The reason I bring all this up is that retail media, most of the spending is onsite right now, principally because of Amazon and Walmart.

Kajabi, which primarily offers online course services for creators, said in March that creators had earned $5 billion in lifetime gross merchandise value (GMV) by selling digital goods. There is a long tail of other revenue streams and smaller creator-focused firms. Affiliate marketing, commerce, and subscriptions are other important income sources for the creator economy.

February: The Commerce Department begins its review of comments on proposed rules that could augment the government鈥檚 oversight of any apps that could be utilized 鈥渂y foreign adversaries to steal or otherwise obtain data.鈥�. March: TikTok reaches a deal with Oracle to house American users鈥� data in US-based servers owned by the enterprise technology firm. May: US Sen.

Retail sales grew 4.1% YoY in November 2023, per the US Commerce Department鈥檚 Census Bureau, while Mastercard SpendingPulse tracked a 3.1% YoY retail spending gain from the 2023 holiday season (i.e., between November 1 and December 24). Because it鈥檚 never too early to start planning for the biggest retail period, here are four super early predictions for the 2024 holiday season. 1. Election effect.

These are derived from online purchase receipts, credit, debit and banking data, and bill-scrape data. Antenna cleans and models this raw data, and then subsequently weighs the panel for demographic and behavioral skews.

搁别诲诲颈迟鈥檚 commerce-oriented offerings, particularly Dynamic Product Ads, are showing strong results. Lenovo, for instance, slashed cost-per-conversion by more than 50% after integrating 搁别诲诲颈迟鈥檚 Conversions API. The AI front: Reddit Answers, the platform鈥檚 AI-powered conversational search tool, hit over 1 million weekly users.

The company鈥檚 latest moves point to a focus on commerce, which will offset a lowered ad revenue outlook. US ecommerce livestreaming and owned fulfillment centers are on the horizon鈥攂uilding on the #TikTokMadeMeBuyIt phenomenon (30 billion views and counting) to entice young shoppers. A major push into livestreaming will focus on Gen Z consumers and creators.

And commerce is really the final component that it needs to crack. It hasn't been easy for TikTok. Those struggles have been well-documented, but it is determined to overcome those challenges and really make commerce work. Just in the past couple of months, we've seen it roll out TikTok shop.

For example, the New York Times sells a Wordle keychain for $12 in its online store. AI can help publishers personalize merchandise like framed photos or front pages from key events. It can also help them decide what to show and how to describe it.

Consumer-to-consumer resale, which accounts for 12% of online fashion sales, is expected to experience an 鈥渆xplosive鈥� growth of around 42% by 2026, per a September 2023 report by Cross-Border Commerce Europe.

Social platforms will prioritize lower-funnel formats, leveraging AI to drive commerce through initiatives like Meta鈥檚 Advantage+ Shopping Campaigns (ASC+). Use this chart:. Budget your 2024 paid social spend based on recent ad trends. More like this:. Paid Social Forecast and Trends Q3 2023 (Insider Intelligence subscription required).