蘑菇AV

Consequently, many retailers are finding themselves with an increased supply of ad inventory free from the constraints of their finite, on-site digital real estate. The emergence of commerce media will increase the prevalence and practice of non-endemic advertising.

The takeaway: Fluctuating tariff threats from the Trump administration and no timeline for when the Commerce Department鈥檚 Section 232 investigation recommendation will drop means ongoing uncertainty for drugmakers.

This data is being featured as part of our special coverage of AI in Commerce. Methodology: Data is from a January 2025 蘑菇AV and CivicScience study, conducted by CivicScience. The study draws from multiple data sets, generated by ongoing online surveys of US adults ages 18+. Data from all sets is weighted according to the US Census.

Koddi is a retail and commerce media technology company.

鈥淚t shows how an in-demand product can really drive this kind of livestreaming 肠辞尘尘别谤肠别.鈥�. 3. Examine the resale opportunity. A similar focus on exclusivity has gone a long way for resale platform Whatnot, which focuses on collectables where consumers must be watching the livestream to buy specific products.

鈥淩MNs are taking note by expanding their own AI capabilities to deliver sharper targeting and better performance,鈥� said Eric Brackmann, VP of commerce media at Koddi. 鈥淢any are already working to connect product data and buying paths directly to the platforms consumers are using.鈥�. Retailers enhance their search experience.

Creator agency Whalar鈥檚 acquisition of talent management company Sixteenth has opened the door to more disruption, especially as traditional agencies deepen their focus on digital talent. The creator economy will be under a microscope. The power they command, especially in news and politics, will cause contention.

The biggest opportunity gap for CPG ad buyers is access to in-store purchase data, while general merchandise ad buyers are more concerned about ad costs. 91.2% of food and beverage purchases occur in-store, compared with 83.8% of US commerce at large. Improving in-store attribution could be a major ad spend unlock for RMNs that sell to CPG companies.

Recent AI commerce rollouts:. Perplexity made PayPal its exclusive payment partner, streamlining all AI query-related shopping through PayPal or Venmo. Amazon is testing 鈥淏uy for Me,鈥� which employs agentic AI to facilitate purchases on the customers鈥� behalf. Visa鈥檚 Intelligent Commerce employs AI agents to buy items or services based on a customer鈥檚 pre-set preferences.