蘑菇AV

While ecommerce offers one avenue for personalization, physical stores are increasingly using real-time digital engagement to compete. Brands that invest in in-store media can boost visibility and strengthen customer connections, with numerous opportunities throughout the store for effective media placements.

Among major streaming services, Netflix鈥檚 time spent share exceeds ad revenues the most, indicating it has the most room to expand.

Retailers are reimagining shopper journeys with AI-assisted search. As platforms refine their new tools and features, consumer behavior and retail search ad formats will evolve. Obstacles to measuring incrementality remain.

Your one-stop-shop for travel industry digital metrics in 2023.

In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast.

Search ads launch on TikTok: The keyword-based feature enables brands to reach users during searches, aligning ad efforts with user intent and behavior.

Spend from current retail media network (RMN) advertisers is showing signs of cooling, forcing RMNs to look to non-endemic advertisers outside their existing ad networks for new ad dollars.

Amazon and the US social networks share a common enemy in TikTok, which is trying to become a default ecommerce destination for Gen Z with TikTok Shop. The recent partnerships Amazon has forged with Meta, Snap, and Pinterest are designed to guard against that prospect, and they may wind up getting replicated by other large US retailers.

Our debut forecast for CPG subcategory ad spending shows food companies playing the largest role. We鈥檝e added five new digital ad spending subsector breakouts for the CPG industry: food, toiletries and cosmetics, nonalcoholic beverages, alcoholic beverages, and 鈥渙ther,鈥� which is largely made up of cleaning supplies and tobacco products.

Digital ad spend is growing and going increasingly toward programmatic formats. Search ad spend is on the rise as well, as retail media growth remains healthy. And social media is in better shape than previously projected. Here are five recent charts forecasting the future of ad spend.

As retail media grows, it鈥檚 becoming increasingly complex, prompting some marketers to take a step back and rethink how they鈥檙e approaching the channel.

But in order for the channel to reach its full potential, retail media networks will have to address measurement inconsistencies. More like this:. Retail media: how ad agencies decide where to spend in an increasingly crowded space. Retail Media Ad Spending Forecast H1 2023. Kroger partners with Disney for latest retail media enhancement. 5 retail media networks worth watching.

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

While the lion鈥檚 share of that money will go to Amazon鈥攚ith Walmart as a distant second鈥攔etailers that can offer brands the ability to reach new or incremental audiences, access their first-party data, and deliver strong return on ad spend have a better chance of standing out in a crowded field.