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It's going to have impacts on social media, impacts on the entertainment industry, including the movie business, even the video game industry as well. So I think that's another area to watch closely. Marcus Johnson (18:46):. Let's end the show with this, Jacob. So Gadjo, our colleague, recently wrote about, "Salesforce moving from chatbots to intelligent agents as the next stage for AI business.

This includes ads shown on smart TVs that feature their own internal internet capabilities as well as ads that are transmitted through external devices, such as Amazon Fire sticks, Blu-ray players, and gaming consoles. What is included in our definition of CTV? A few CTV advertising categories stick out. These include:.

Amazon is also moving to reach consumers in novel ways with the rollout of a new TikTok-like product discovery feature on its app and by integrating shopping with gaming. Marketplace retail media networks鈥� move into social can help drive sales among young shoppers.

Other connected devices like Roku, Apple TV, Google Chromecast, and gaming consoles boost CTV viewing in homes. 72% of adults in Canada reported watching CTV in the past month, according to Media Technology Monitor. Our own forecasts show there will be 21.4 million CTV viewers in Canada this year. CTV accounts for more than a third of total TV time.

Takeaway: The UK leads Western Europe in time spent on online TV/streaming, gaming, and broadcast TV. Only the US beats the UK in time spent on broadcast TV. Sources. CB Insights. Cointelegraph. Federal Reserve Bank of Kansas City. Financial Conduct Authority. Financial Times. Finextra. FIS. HM Revenue & Customs. J.P.Morgan. Lloyds Bank. Office for National Statistics. Paysafe. UK Finance.

AR gaming and social networks will become more entwined. Pok茅mon Go introduced AR to many of those who tried the game in 2016. Per Sensor Tower, it still generates hundreds of millions of dollars per year for Niantic鈥攚hich in May 2022 announced Campfire, its social network for players of its AR games.

With AWS and Pentagon deals, Intel is trying to bounce back in the AI chip market after steep financial losses.

The Canada coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

But if I can just pick up on something you said there, Ethan, about these Gen Zs who are gaming online and on social media, a lot of that adjacent stuff is what's feeding a lot of this sporting interest. So I have two sons who like football and they like gaming. I don't know if you folks have all heard of FIFA, it's a console game, a soccer game, the biggest in the world.

A generation that will not know a world without AI, gaming, AR and streaming. But folks, is it time to make space already for Generation Alpha? Suzy Davidkhanian:. I don't think it's ever too early, right? Brands need to really understand who the up and coming consumers are so that they can get ready to welcome them into their space.

Gen Zers鈥� influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.

It allows access to numerous applications including immersive virtual worlds, gaming, social media, music streaming, and finance. The biggest difference between Web3 and its predecessors lies in decentralization: It is jointly operated by multiple players instead of being controlled by central authorities, such as Google or Microsoft in the current version of the internet.

We're not just talking video games, although video games are a huge component. We're talking like concerts, or nature, or traveling to other countries from just getting that visual sort of experience instantly. Marcus Johnson (10:06):.

So I'm going to go with digital gaming. Of all the kids on the internet, half of them are playing a digital game, and so I think it's really interesting because Gen Z is currently the leading generation, right, even compared to millennials, which are so much bigger than them. Gen Z is like, it's one of the few areas where Gen Z has a higher level of penetration and size.

So Americans still spend twice as long watching traditional TV as they do watching SVOD services, think Netflix, think Hulu, Prime Video, and they spend twice as long watching traditional TV as they do with either digital audio, digital gaming, digital video, as well.

And I think part of that has to do with just there's so much more digital entertainment out there that the international community at large is obviously hard to generalize, or maybe moving away from just social messaging in favor of things like gaming and digital video that doesn't have a social component.

But to grow, providers will also diversify into less-penetrated verticals, including gaming, healthcare, and entertainment venues. Here鈥檚 how verticalization will play out:. Providers Take 2 Approaches to Verticalization. Partnerships with specialty software firms, including independent software vendors. For example, Oracle鈥檚 Food and Beverage Payment Cloud Service leverages Adyen鈥檚 technology.

We've seen try and build out the Metaverse, which is through gaming, which I think is where that area shows the most promise. Sky, can you give us another creative way a toy company is getting people to buy their toy? Sky Canaves:. So, this one also relates to what Carina was talking about and it's personalization.

Even as TikTok ad revenues tick up, Meta will still account for 75.0% US ad dollars spent on social media this year, according to our forecast.

They do some advertising, healthcare, gaming, and we just talked about what they do with voice and TV. And now, we've got David and Grace on to talk to us about payments. What are they up to? Well, one of the things that they've been doing is working on the Just Walk Out technology.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

Half of US digital media professionals say that social media holds the most potential for innovation and opportunity in the next 12 months, per a September 2023 survey by YouGov cited by Integral Ad Science.