Here are three data-backed ways to authentically engage with female-led trends and which brands are doing it right.
Article
| Oct 17, 2024
The cost of advertising on Amazon spiked in 2023: Our industry KPIs show that while CPCs are rising, healthy consumer demand is stabilizing return on ad spend.
Article
| Mar 14, 2024
Amazon and Walmart reinforce the value of their membership programs: Amazon now offers free Grubhub+ membership as a permanent Prime perk and Walmart+ announces its member-exclusive sale.
Article
| May 30, 2024
Consumers are expected to spend $11.6 billion on Halloween this year: That would be down about 5% from last year as shoppers look for opportunities to cut costs.
Article
| Sep 27, 2024
Costco’s fiscal Q4 earnings report, with total revenues of $78.94 billion, offers a glimpse into shifting consumer priorities: its shoppers are now favoring essentials, opting for groceries and gasoline, while luxury and other discretionary items have taken a backseat.
Article
| Oct 19, 2023
Amazon’s sponsored product ads, targeted based on keyword searches, have declined in spending share, while its sponsored display ads, targeted based on user behavior, have slowly grown, per Jungle Scout.
Article
| Jun 22, 2023
NBA lands historic media deals: New agreements with Disney, NBC, and Amazon promise expanded coverage and increased accessibility for fans.
Article
| Jul 25, 2024
Consumers take a cautious approach to back-to-school shopping: To drive shoppers to spend, Macy’s revamped its Epic Threads brand, Kohl’s added Limited Too, and Old Navy offered cash back.
Article
| Jul 17, 2024
Amazon announces Big Spring Sale as consumers show signs of spending fatigue: The retailer is counting on the event to jolt sales and give its ad business an edge over Meta and Google.
Article
| Mar 14, 2024
A more accessible and expansive Walmart+ membership will help the retailer to reach 29 million subscribers this year, while in-store retail media formats could boost ad revenues. A push into B2B, logistics, and international markets may also prove lucrative.
Article
| Jul 31, 2023
Retail media is on track to fundamentally revolutionize Latin America’s digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.
Report
| Jun 20, 2023
Andy Jassy maps out a plan to boost Amazon’s bottom line: The CEO sees opportunities to further streamline Amazon’s fulfillment operations and boost advertising revenues.
Article
| Apr 11, 2024
Walmart rolls out series of initiatives to attract customers to its stores and boost ecommerce business: The retailer is opening a cashierless Sam’s Club store, adding pet care centers, and automating more distribution centers.
Article
| Oct 8, 2024
Today's story is a June 16th story from CNBC titled retailers are preparing for a discount-heavy, down holiday season. It's never too early to talk about the holidays, even though it's June. Inflation is cooling right now, but consumers are still expected to cut back on holiday spend.
Audio
| Jun 27, 2023
And they’re shopping both for themselves and for others: 1 in 10 UK consumers plans to give more secondhand or refurbished gifts this holiday season, per a July 2023 survey by Censuswide for eBay. Secondhand shopping habits vary by generation. In some categories, such as clothing, toys and hobbies, and home and kitchen, secondhand buying is consistent across age groups, per our survey with Toluna.
Report
| Oct 27, 2023
Double-digit inflation and stagnant economic growth have hit Latin America’s retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.
Report
| Jul 26, 2023
Chart
| Oct 30, 2024
Source: Advertiser Perceptions
Chart
| Oct 29, 2024
Source: LoopMe
Kohl's has added a bunch of new brands, it expanded its holiday gift assortment, and it relaunched 2000s kids staple, Limited Too, which we've talked about on this pod before. Kohl's has also long offered Amazon returns to bring people into its stores, but that has not been super successful for Kohl's.
Audio
| Oct 30, 2024
Kate Spade partners with Eloquii to reach plus size customers: The brand is making an effort to tap into the underserved market as size inclusivity efforts across the fashion industry run aground.
Article
| Sep 30, 2024
Amazon can stake a claim as one of Canada’s top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.
Report
| Mar 27, 2023
I think still robust because you have holiday shopping. iPhones make good gifts. Marcus Johnson (06:41):. Yeah, great point. Jacob Bourne (06:42):. The March updates, it depends on, things could change between now and March and it really depends on what kind of updates they're going to make. I would drop that influence down a bit more for the March update unless it's something really big.
Audio
| Oct 15, 2024
With AI delays and sluggish preorders, the iPhone 16 launch is testing investor patience and could signal trouble ahead for the tech giant.
Article
| Sep 16, 2024
On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.
Audio
| Dec 18, 2024
Chart
| Nov 6, 2024
Source: YouGov