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More than 181 million people in the US will be Amazon Prime members this year, representing nearly 7 in 10 (73.7%) US internet users, according to our July 2024 forecast. Many of them turn to influencers before checking out; others can be won over by better discounts from competitor retailers; while some favor Amazon for fashion over groceries.

Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.

Roku has felt pressure like many others in the streaming space, with depressed holiday sales and layoffs. But people continue to spend more time streaming through Roku, which is generating ad inventory. To view the full forecast, click here. What’s driving CTV’s advertising growth?

Retail media is on track to fundamentally revolutionize Latin America’s digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.

Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they’re balancing in-store and online rewards as well as D2C and wholesale commerce.

The cost of advertising on Amazon spiked in 2023: Our industry KPIs show that while CPCs are rising, healthy consumer demand is stabilizing return on ad spend.

Walmart rolls out series of initiatives to attract customers to its stores and boost ecommerce business: The retailer is opening a cashierless Sam’s Club store, adding pet care centers, and automating more distribution centers.

Amazon and Walmart reinforce the value of their membership programs: Amazon now offers free Grubhub+ membership as a permanent Prime perk and Walmart+ announces its member-exclusive sale.

Costco’s fiscal Q4 earnings report, with total revenues of $78.94 billion, offers a glimpse into shifting consumer priorities: its shoppers are now favoring essentials, opting for groceries and gasoline, while luxury and other discretionary items have taken a backseat.

NBA lands historic media deals: New agreements with Disney, NBC, and Amazon promise expanded coverage and increased accessibility for fans.

Amazon’s sponsored product ads, targeted based on keyword searches, have declined in spending share, while its sponsored display ads, targeted based on user behavior, have slowly grown, per Jungle Scout.

Consumers take a cautious approach to back-to-school shopping: To drive shoppers to spend, Macy’s revamped its Epic Threads brand, Kohl’s added Limited Too, and Old Navy offered cash back.

Amazon announces Big Spring Sale as consumers show signs of spending fatigue: The retailer is counting on the event to jolt sales and give its ad business an edge over Meta and Google.

Kohl's has added a bunch of new brands, it expanded its holiday gift assortment, and it relaunched 2000s kids staple, Limited Too, which we've talked about on this pod before. Kohl's has also long offered Amazon returns to bring people into its stores, but that has not been super successful for Kohl's.

A more accessible and expansive Walmart+ membership will help the retailer to reach 29 million subscribers this year, while in-store retail media formats could boost ad revenues. A push into B2B, logistics, and international markets may also prove lucrative.

And they’re shopping both for themselves and for others: 1 in 10 UK consumers plans to give more secondhand or refurbished gifts this holiday season, per a July 2023 survey by Censuswide for eBay. Secondhand shopping habits vary by generation. In some categories, such as clothing, toys and hobbies, and home and kitchen, secondhand buying is consistent across age groups, per our survey with Toluna.

Andy Jassy maps out a plan to boost Amazon’s bottom line: The CEO sees opportunities to further streamline Amazon’s fulfillment operations and boost advertising revenues.

Kate Spade partners with Eloquii to reach plus size customers: The brand is making an effort to tap into the underserved market as size inclusivity efforts across the fashion industry run aground.

Today's story is a June 16th story from CNBC titled retailers are preparing for a discount-heavy, down holiday season. It's never too early to talk about the holidays, even though it's June. Inflation is cooling right now, but consumers are still expected to cut back on holiday spend.

Double-digit inflation and stagnant economic growth have hit Latin America’s retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.

Amazon can stake a claim as one of Canada’s top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.

I think still robust because you have holiday shopping. iPhones make good gifts. Marcus Johnson (06:41):. Yeah, great point. Jacob Bourne (06:42):. The March updates, it depends on, things could change between now and March and it really depends on what kind of updates they're going to make. I would drop that influence down a bit more for the March update unless it's something really big.