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Washington will have an outsized influence on what consumers eat this year: A new surgeon general鈥檚 warning, growing trade wars, and a crackdown on processed food could shift consumption patterns.

So in every region except Latin America, we saw growth in smart TV ownership pushing north of 50%. I mean, Latin America is the world leader. It's north of 60%. And it declined slightly last year, but it is a leader by such a margin that it's not really alarming.

On today鈥檚 podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

And then I would give 20% to growth in Europe and Latin America. It made significant gains this quarter in Latin America and in rest of world. These are sectors that the company has been pushing into pretty aggressively over the last year. Part of why it's been such an effort to grow there is because it's reaching a little bit of a point of saturation in the US, particularly with podcast listenership.

The fate of TikTok in the US: Legal, economic, and operational implications unfold as businesses and creators prepare for potential disruption.

India and Latin America will stand out, as usual. Now that China鈥檚 era of seemingly universal high growth across all categories has ended, the next exciting markets are India and Latin America. For sub OTT, Brazil, Mexico, India, and Argentina will round out the top five for viewer growth in 2024 and in 2025, trailing only Indonesia both years.

Among internet users, podcasts will essentially be just as popular in Latin America as in Western Europe (28.2% versus 30.3% in 2023). Outside of China, most of the fastest podcast growth in the world will come from Latin America for the next several years.