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Incorporating clips from a video marketplace. 2. Consider who鈥檚 watching. 鈥淭hink about [your ad] through the lens of what you offer and who your audiences are,鈥� Edmundson said. Capitalize on CTV鈥檚 unique targeting capabilities and tailor different creatives to speak to Gen Zers and millennials, for example. 3. Take a holistic approach.

Initially unique, Eataly combined dining and grocery shopping under one roof, attracting many customers to its Italian marketplace. However, as local stores now offer international and specialty foods, Eataly鈥檚 novelty has faded, making it primarily a tourist attraction, said Stambor.

鈥淭hose who move first will actually have a headstart on the rest of the marketplace and will have an opportunity to test and learn and to try new things just because of the higher fidelity of the data,鈥� she said. Albertsons is working on its strategy to bring in nonendemic brands, focusing on three things, said Argyilan, per MediaPost.

鈥淭here are so many marketplaces, social platforms, and white-label delivery services that retailers can sell on that they have to be strategic about which to invest in,鈥� she said. 鈥淭hey have a tough enough time maintaining inventory visibility between their online and offline businesses. There would be no economies of scale if they used the services offered by each platform.鈥�.

To combat this, Macy's plans to expand its online marketplace by adding 2,000 brands in 2023, while simultaneously planning to shutter 125 locations over the next three years. Best Buy reported a similar trend, with US sales falling almost 10% due to soft spending on computers, phones, home theaters, and appliances. However, it noted growth from videogaming products and tablets.

Walmart, in particular, has emerged as a strong competitor as it builds out its marketplace capabilities. Amazon works on its physical presence: In Q4, Amazon grew physical store sales by 6%. Though brick-and-mortar business is a small percentage of Amazon鈥檚 total business, it鈥檚 been the subject of much discussion in the past few months.

Regulators are also taking a closer look at how counterfeiters and other bad actors use marketplaces like Amazon to hawk stolen or fraudulent goods, which could lead to stricter oversight and more severe penalties for infractions. The big takeaway: Despite the headwinds buffeting the company, Amazon is more optimistic than most about the broader economic landscape.

Some 47% of US agency and ad execs think DOOH is developing the most innovative ad opportunities, according to VIOOH, a DOOH marketplace. That puts it behind only social media and mobile advertising. Programmatic DOOH falls a bit lower, but 41% still consider the format innovative. As retail media takes off, programmatic DOOH will present a huge opportunity for advertisers.

Though Meta is the leader in social commerce buyers (driven largely by Instagram and Facebook Marketplace), TikTok is making its way to the top, surpassing Pinterest in the number of social buyers for the first time this year.

And she shared with me that there are now 2 million creators worldwide who have opted into TikTok Creator Marketplace, and that's up from just about 800,00 one year ago. So that's massive growth also shows just how important brand partnerships still are to both creators and to brands. TikTok Creator Marketplace, of course, is TikTok internal tool that matches brands and creators for collaborations.

And they're also trying to own their own resell, take over the fact that I can go on Facebook Marketplace and type in Hemnes dresser and probably find one near me. Zak Stambor:. Yeah, I think this is such an interesting move by them because IKEA furniture is ubiquitous on Facebook Marketplace or Craigslist or wherever you may look.

Programmatic digital display is no exception to the ad spending downturn that has sent ripples through our forecast. As marketers scrutinize their investments, social networks are losing share of the programmatic pie while CTV and retail media drive growth.

鈥淭his is the first time that I can think of 鈥� since Google has become the predominant player in the space, that there's been any threat to [its] business model or [its] dominance in the 尘补谤办别迟辫濒补肠别,鈥� said Ray. 鈥淚 think that the idea of integrating these tools into Microsoft products [and] Bing is a brilliant move by Microsoft,鈥� Ray noted. Google will fight back.

One of the comments I did see was what we start to see a marketplace pop up to help companies sell their content libraries. And Tobit is apparently building a marketplace to connect AI bots and scrapers with publishers verified content for a dynamic fee. Fox Corp also building a similar tool. And so you might see marketplaces where these publishers can sell their content libraries to AI companies.

And now I think it's looking to the marketplace approach, which may be inspired by a team who's very rapid, skyrocketing success in the US and now globally as it's expanding overseas. And I think that's interesting because TikTok's shop hasn't been open to those Chinese manufacturers and suppliers.

But their use of social media centers more on practicality鈥攏etworking, engaging in common-interest groups, or browsing Facebook Marketplace鈥攖han on entertainment or self-expression. Baby boomers are almost exclusively on Facebook. Baby boomers are not juggling platforms. Every day, those ages 65 and older spend 2 minutes or less each on Instagram, TikTok, and Snapchat.

This estimates gross merchandise value (GMV), which includes Amazon鈥檚 direct sales and third-party marketplace sales. The latter accounts for about two-thirds of Amazon鈥檚 total global retail sales, according to our estimates, and Canada鈥檚 share is likely a similar proportion. The company鈥檚 sales in Canada are up threefold from five years ago.

We can expect to hear more companies use 鈥淎GI鈥� in referencing their products as a tactic to get marketplace attention鈥攁fter all, why buy a license for a competitor鈥檚 product when OpenAI could soon have the crown jewels?

Gopuff has already entered a partnership with Grubhub to sell its products on Grubhub Marketplace. These 鈥減owered-by-quick-commerce鈥� partnerships are likely to become more common as Gopuff and other companies look to expand their reach through established delivery platforms. DoorDash now has DashMart, its owned and operated convenience store.

A foray into marketplace shopping is likely not far off. Apple鈥檚 market dominance gives it leverage over financial services incumbents. To put Apple鈥檚 current 31.4% share of vehicle-based commerce in perspective, it far outweighs the share of US credit card purchase value held by top issuer Chase.

Marketplaces (eBay, Amazon). Mass merchandisers (Walmart, Target, Best Buy). Discount warehouses (Costco Wholesale). Grocers (The Kroger Co.). Department stores (Macy鈥檚). Category specialists (The Home Depot). Delivery services that support retailers (Instacart). Retail media鈥檚 scope is expanding as networks move further into video and CTV.

But Meta鈥檚 ecommerce popularity is bolstered by Facebook Marketplace, and when excluded from social commerce data, Facebook drops behind Instagram and ties with TikTok, according to a 2022 survey by SimplicityDX. Beyond its plans to make in-platform checkout mandatory for all shops starting in April, Meta will need to innovate to maintain its rank. Tougher competition for Amazon.

While Facebook and Instagram ditched their livestream commerce initiatives last year, brands can still stream using Facebook or Instagram Live, using links to drive users to their websites or marketplace storefronts. 2. Built-in livestream platforms.