In addition, 80% believe that social media is a mandatory retail media channel for consumer packaged goods clients. 2. The refresh: Amazon grapples with grocery. Amazon spent a great deal of 2023 trying to refine its grocery strategy, which we expect to continue into 2024.
Article
| Dec 12, 2023
With its recently released guidelines, the IAB aims to help the industry achieve comprehensive standardization, enabling the retail media channel to continue to grow. But retailers who want to achieve true transparency should consider operating less like walled gardens and share more data and insights with brands.
Article
| Oct 2, 2023
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer
Article
| Sep 13, 2023
The web still hosts the long tail of media consumption, including shopping, news, and information gathering. And with the rise of QR codes, many out-of-home areas can be used to launch mobile web ads. Explore digital audio. It continues to grow as listeners tune in via their connected cars and smart homes (and on their smartphones).
Report
| Jun 12, 2023
Still, language differences lead to different media consumption habits in digital channels. In the rest of Canada, the bilingualism rate has held steady. ĢAV 1 in 10 people outside of Quebec speak both official languages. Smartphone penetration is way up. Somewhat later than the rest of Canada, the province has achieved smartphone ubiquity. Smartphone ownership now outpaces desktops and laptops.
Report
| Feb 1, 2023
As media proliferates in cars, the combination of location, direction, and demographic data with media consumption is a recipe for creating new media formats and platforms. Google already faces some regulatory scrutiny in Europe for its efforts to control the automotive ecosystem, but who will ultimately control those platforms remains up in the air. It’s still early days.
Report
| Oct 4, 2023
The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates.
Report
| Oct 30, 2023
The “TikTok generation” transcends Gen Z, according to our first forecast for time spent on TikTok, Facebook, Instagram, and Snapchat broken down by age. We reveal what that means for these social platforms and how video advertisers can maximize their investments.
Report
| Feb 27, 2023
But this underestimates its strong impact on total media consumption. Social is perhaps the most common form of media multitasking because it redirects users to other forms of content consumption. Social consumption is mostly mobile.
Report
| Jan 25, 2023
Our forecast methodology for US digital ad spending by industry is based on an analysis of 1,050 metrics from 37 sources—including macro-level economic conditions; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and 141 cumulative interviews with executives
Report
| Sep 27, 2023
Digital ad spending by industry estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption
Report
| Oct 13, 2023
Those numbers have always been relatively, are pretty solid, considering for that age group when you compare it to other forms of technology and media usage. It's one of the most frequently used, I think the only thing higher is probably tablets, because tablets are very much the main form of technology that kids have access to. (04:33):.
Audio
| Jul 2, 2024
Our forecast methodology for US digital ad spending is based on an analysis of 1,050 metrics from 37 sources—including macro-level economic conditions; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and 141 cumulative interviews with executives at
Report
| Sep 5, 2023
Small and medium-sized businesses will account for almost half of the $35 trillion B2B payments market this year. They have been slow to digitize, handing B2B payment providers a unique set of needs to address.
Report
| Feb 26, 2024
The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.
Report
| Oct 30, 2023
For pharma marketers, that means connecting with younger doctors through the media channels they prefer, like social and video. For providers and employers, it means addressing the needs and expectations of a younger, more female population. The physician population doesn’t reflect the diversity of the US population.
Report
| May 1, 2023
Apple’s AppTrackingTransparency (ATT) initiative has kneecapped D2C brands’ ability to efficiently target ads and attribute sales on many digital media channels—especially social media. Facebook’s pain is Google’s gain. As D2C ad dollars shift away from Facebook, Google has been the primary beneficiary.
Report
| May 5, 2023
Our forecast methodology for India and Southeast Asia ad spending is based on an analysis of 3,629 data points from 64 sources—including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device
Report
| May 9, 2023
Chart
| Nov 18, 2024
Source: Altman Solon (formerly Altman Vilandrie)
Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what’s in store.
Report
| Nov 28, 2023
So, we have a dashboard, basically, that provides our customers with a holistic view so they can see how their entire campaign is performing, as well as digging specifically into different facets of those media channels.
Audio
| Apr 24, 2023
Ikea’s price cuts led to lower revenues but higher sales volumes and traffic: Ecommerce’s share of sales also grew, as the retailer added more pick-up-only locations to its store fleet.
Article
| Oct 10, 2024
The Canada coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.
Report
| Oct 30, 2023
The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan.
Report
| Oct 30, 2023
Our worldwide social network user estimates are updated on a biannual basis to continually incorporate the latest changes and developments in consumers’ digital media consumption and technology adoption.
Report
| Jan 31, 2023