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By the numbers: Respondents were generally satisfied with their financial institutions (FIs), but many feel the way banks interact with customers needs improvement. 89% of respondents were satisfied with their primary bank鈥檚 ease of service and mobile banking solutions. 41% of baby boomers and Gen Xers, 48% of millennials, and 56% of Gen Zers interact with their bank鈥檚 mobile app or website daily.

Millennials now represent the majority of US cross-border buyers. Taken together, millennials and Gen Z account for nearly 80% of US cross-border buyers, per ESW鈥檚 June 2022 survey. Millennial buyers have risen, while Gen Xers have pulled back from cross-border buying. Fifty-four percent of US cross-border buyers are millennials, per the ESW survey.

A generational divide: Gen Z and millennials prioritize the quality and performance of mobile banking apps more than previous generations, underscoring the importance of offering customers a peek beforehand. 99% of Gen Z and 98% of millennials rely on a mobile app to perform their everyday banking activities. 34% of Gen Z gets financial advice from TikTok, while over half of all Gen Z and millennials on

She writes that long form entertainment is out and snack sized media is in for the next generation of kids, teens and young adults. Bonnie Nagel, a behavioral neuroscientist at Oregon Health and Science University says, "Boredom comes much easier now." Ms.

But 15.9% of Gen Zers paid with crypto in 2021, per the Fed鈥攎ore than double the percentage of millennials who did so and more than quadruple the share of Gen Xers. Gen Z adoption persists despite crypto asset volatility. Millennials, followed by Gen Zers, will lead in crypto asset adoption in 2025鈥攁nd they still need to convert their assets into currency.

Millennials want to catch up in homeownership: This generation lags behind older consumers when it comes to purchasing and owning their homes, and they鈥檝e been quietly preparing to change that. 26% of non-home-owning millennials have money set aside to buy a home鈥攖heir average home fund savings is $46,560.51.

蘑菇AV 45% of both Gen Zers and millennials are fixated on becoming 鈥渞ich,鈥� although they may not know exactly what number to aim for. 48% of Gen Z and 59% of millennials feel they鈥檙e financially behind. But they may not really be in such a bad place financially鈥�37% of those with money dysmorphia have over $10,000 in savings, and 23% have over $30,000.

Three-quarters (75%) of millennials and Gen X respondents are concerned about their family/personal finances, compared with only 61% of Gen Z and 60% of boomers. Boomers feel their household income is the most stable. Only 30% feel it is unstable, compared with Gen X (49%), Gen Z (50%) and millennials (52%).

Adding payment flexibility features could reduce issuers鈥� risk of losing millennial wallet share to installment loan solutions. Millennials showed greater demand for six of seven features versus other generations. They鈥檙e also a major BNPL audience: 31.0 million (42.2%) US millennials will use BNPL services this year, per our forecast.

Millennials and young Gen Xers commonly turn to WebMD and Google to answer their health-related questions. Those sources are also used by Gen Zers, but YouTube, TikTok, and Instagram have emerged as go-to channels for young adults looking for health information.

Whereas Millennials are least likely to answer the door-. Marcus Johnson:. That tracks. Blake Droesch:. For a stranger. And there you have it, that's my dinner party data. Marcus Johnson:. Millennials. I'm kidding. I, of, course would. Suzy Davidkhanian:. Well, would you look through the hole ... like if you can see who it is, then yeah, you would answer.

Methodology: Data is from the July 2024 Collage Group report titled "Generations Passion Points: Unlocking consumer enthusiasm through Americans' favorite pastimes." 5,078 US consumers ages 13-78 (Gen Z n=1,185; millennials n=1,372; Gen X n=1,197; baby boomers n=1,324) were surveyed during April 2024.

Gen Z and millennials purchase more wellness products and services than older generations, according to a McKinsey survey. Wellness brands, in particular, can effectively reach younger audiences on TikTok. Some 71.2% of Gen Z and 48.6% of millennials are active on TikTok, according to our US forecast.

Among young adults ages 18 to 34, 44% said the average person who has done their own research is just as knowledgeable as a doctor on most health matters, per Edelman. Though Democrats and Republicans trust their doctors equally, their views of US health institutions and officials diverged widely, per a June 2023 survey by KFF. Predictions.

On this top B2B network, millennials and Gen Zers will make up 61.6% of total US users in 2023, per our forecast. User growth this year will be most notable in Gen Z, rising 20.0% YoY. B2B buyers use social media to reach sellers and to share experiences.

Older millennials experienced a 9 percentage-point jump. Although respondents of all ages reported feeling more influenced by sponsored product ads than they did in the past, those ages 35 to 44 reported the biggest jump over the course of our two survey periods.