Ä¢¹½AV

Our colleague, senior director of briefings, Jeremy Goldman, just wrote that streaming service loyalty wanes as Americans are rapidly canceling and switching streaming services, a phenomenon known as serial churning.

So I, as people who listen to this show and catch me on it regularly know, I really like kind of just digging up odds and sods and pieces of history related to the music business, and so I found this little sacklet, which is that on this day, in 1913, Billboard released its first ever chart.

Huge brands push money from TV to streaming. I think that's the bigger part. McDonald's is doing a lot more streaming than they used to. That's just one example.

And what that means is the stores won't have music, the overhead lights will be dimmed, the moving pictures on screens will be static images. And I think this is just such a interesting innovation. They're not the first retailer to do this. In the UK Toys"R"Us was doing this I think about a decade ago. Target has done this over the holidays. But this I think is the largest back to school push.

We've seen it in Meta's Horizon Worlds where they have NBA games and music concerts and people tend to go for these things. They're like a low-impact experience. So, I think those are, I suppose, the inroads into getting deeper into the metaverse because it's something that maybe you can't experience or is difficult to experience in real life. Marcus Johnson:.

So Stephanie's like, "I don't know what I would sing," breaks out her little music book, thumbs through a few pages. Stephanie Taglianetti:. That's precisely right. Max Willens:. I instead have a bunch of skeleton keys that I would use to break out of the locked karaoke room that I would be in. Marcus Johnson:. I would borrow one of those. Max Willens:. Not a big fan of karaoke myself.

Ruined me for live music for the rest of my life. Suzy Davidkhanian:. Oh, yeah. Carina Perkins:. I can't get any better than that. Suzy Davidkhanian:. No, he's probably 70 then. Yeah. Carina Perkins:. No, I'm not that young. Suzy Davidkhanian:. Did you-. Carina Perkins:. I didn't see my first gig at 30. Marcus Johnson:. Sorry, Suzy, go ahead. Suzy Davidkhanian:. No, that's okay. I just have two more.

I expect Barbie will continue to be big, it already has been, and now that it's going to go to streaming pretty soon, people will be watching it again and again at home. Sara Lebow:. Yeah. I'm wondering how toy companies are going to capitalize on the weird Barbie phenomenon. Whether they're going to release their own weird toys or just do weird Barbie marketing in some way. Sky Canaves:.

We know the differentiator that it creates when we think of traditional cable providers and streaming services. But they're just late to the game and I have serious doubts that it would work at this point. I think they should reconsider. Maybe they should rebrand as the only streaming platform with no sports content. Zach Goldner:.

At a time when most people are considering to either cut back on the number of streaming services they're subscribed to, or have done so already due to cost concerns, consolidating two streaming services that have vastly different niches, vastly different demographics, and then asking people to pay more for that makes absolutely no sense. Marcus Johnson:. Suzy. Suzy Davidkhanian:.

On today's episode, we discuss what AI-generated ads will look like, TikTok testing a new AI chatbot called Tako, Formula One finding a new way to advertise on its cars, ESPN offering its channel as a standalone streaming service, what using VR in a car will look like, visualizing the US workforce as 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.