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Elon Musk鈥檚 reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.

GPT-4 unmasked as Bing鈥檚 bot: OpenAI released another generative AI model. We can expect it to light a fire under Google鈥檚 Bard efforts as the AI race gains momentum.

Satellite connectivity segment emerges from MWC 2023: Apple鈥檚 iPhone 14 may have ushered in the ability to access satellites for emergency communications, but the technology is now ripe for wider mainstream applications.

Banks鈥� top priority in H2 2023 will be growing their customer bases. The result? Better messaging and targeting, stronger digital capabilities, and industry consolidation. At the same time, generative AI will start driving meaningful efficiencies.

And I think for companies that were disrupted by digital media, thinking newspapers specifically, they started out adding their content for free because they still had a solid revenue stream doing things the old way, and that's kind of evaporated.

You'll see it in your print newspaper. So you'll see some bump ups in these years and outside of that, the declines are going to continue. Paul Verna (18:37):. On that point, 56% of political ad spending this year will be on tv, which is astounding considering the stat you just shared market.

Samsung has a golden opportunity to reverse its misfortune: Profits have plunged as inflationary pressures put its US expansion in jeopardy. Outdoing Nvidia on chips is a winning strategy.

Generative AI鈥檚 poetic hallucinations might clash with data science rigor: The tech industry鈥檚 growing catalog of generative AI app integration raises questions about performance and adoption best practices.

Generative AI is a content moderation threat multiplier: Apple and Blix face off over AI-generated content restrictions for the App Store. We can expect controversy to escalate as legal liability looms.

NPS keeps losing traction as the primary metric for customer experience: Even its originator, Bain, seems to be wondering whether the Net Promoter Score has outlived its usefulness.

Marketers are on the prowl for the next big social media platform. They鈥檙e eyeing names like BeReal, Lemon8, and Zigazoo, but so far, no platform has gained users the way TikTok did. 鈥淯nderstanding why certain apps surge and why some ultimately fizzle is vital to keep up with changing social user trends and behaviors,鈥� said our analyst Jasmine Enberg. We took a closer look at what marketers are watching.

Total US retail return volume will reach $627.34 billion this year, a 2.2% increase YoY, according to our forecast. Some retailers are turning to return fees to make up for increased costs, but that鈥檚 a risky move that may end up alienating customers. Here are three alternatives to return fees, ranging from the short term (building out product descriptions and customer reviews) to the long term (creating a returns as a service offering).

Brands are scrambling to incorporate generative AI into their strategy to stay ahead of the curve. But according to our analysts, AI鈥檚 current uses are just the tip of the iceberg. We dig into some recent AI innovations (including Snapchat鈥檚 AI chatbot and GPT-4) and predictions for the tech鈥檚 evolution.

Alcohol ecommerce is growing. See how alcohol purchase trends are shifting, who鈥檚 buying, and how to reach new customers.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.