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Video and retail media networks (RMNs) will drive programmatic ad spending growth this year. Programmatic ad spend will increase by 15.2% in 2024 to reach $156.82 billion, 75% of which will go to direct channels. Programmatic video ad spending will grow even quicker at 21.2% YoY in 2024 and will continue to grow at a CAGR of 14.3% over the next two years.

We've been tracking retail media ads, spending growth for example, and we've seen huge growth in all the territories. We cover. North America, Europe, Latin America, APAC. The vast way is a first party data that these retail properties sit on are clearly reaping the benefits of the cookie deprecation.

I know in certain countries, including Canada for example, Amazon has 80% of the retail media ad spending market and it's similar in many other countries. What's it like in various LatAm countries? Matteo Ceurvels:.

Sarah had made this point on the Reimagine Retail show, that you and Max did with her last Wednesday about retail media, omnichannel retail media ad spending in the US 45 billion space today. Growing a healthy 20% over the next few years, each of the next few years. Today claiming 13% of digital ad spend.

Retail media was the fastest-growing digital ad channel worldwidein Q3 2022, with retail media spend increasing 45% versus a year ago, according to Skai. It also gave advertisers more bang for their buck with impressions up 61% and costs per click down 12% year over year.

Marketing dollars are shifting away from brand-building toward search and retail media that offer immediate, measurable returns. Digital spend is now being adjusted month-to-month based on economic signals, prioritizing platforms that connect with consumers closer to purchase. While this approach delivers short-term wins, it comes at the expense of brand equity that drives sustainable growth.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how pet care is moving online, the best pet services retailers are offering, and how recession-proof the category is. Then, for "Pop-Up Rankings," we rank the top four loyalty drivers from pet retailers that other businesses can emulate. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman.

Ad market growth to slow but not stop in 2023: Connected TV and retail media will drive strength in uncertain economy, per forecasts.