蘑菇AV

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how many Americans have a mobile wallet, which ones are most popular, and what's happening with retailers' branded wallets. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of mobile wallets. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jaime Toplin.

When you have Fire TV and Freevee and their DSP, and now you have Prime Video ads and the stuff they're doing with sports, not to mention all the search advertising they have as a retail media network, they're going to be a juggernaut. It's really a true triopoly and they'll probably actually be the number two company before long, in the US. Marcus Johnson (08:17):. Right.

Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website鈥檚 product display pages. The department store is hardly the first retailer to recognize the value of UGC鈥攐ver a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.

Amazon also teased an electric vehicle-charging discount in partnership with bp鈥檚 pulse network, which it plans to roll out next year. The strategy: Adding a fuel discount, which mirrors a benefit offered by Walmart+, expands the everyday utility of Prime membership, Jamil Ghani, vice president of Amazon Prime, tells 蘑菇AV. 鈥淔uel savings are relevant to everyone,鈥� he said.

Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to 蘑菇AV鈥檚 August 2024 forecast.

This is due to a sharply higher forecast for digital ad spending, propelled by increases in retail media and social network ad spending. To view the full forecast, click here. Amazon is driving new gains in CTV ad spending. With the retail giant planning to roll out an ad tier for Prime Video in 2024, we are forecasting its OTT CTV ad revenues for the first time.

But that when you go from the 80 30, that money is not going just to connected tv, it's going to social, it's going to retail media networks.

Airbnb hosts can now hire each other: The official network of seasoned co-hosts, alongside a spate of customer-facing app updates, could help Airbnb recover after its last-quarter earnings miss.

And other retailers, especially as we move in this post, I don't want to say post Amazon, but to the next stage of retail media where it's going to be much more about the growth of brick and mortar, retail media networks. I think that Walmart becomes the object lesson there that everyone is going to be chasing inside what Walmart do right. Marcus Johnson:. I just had a couple retail ones for you.

Particularly, with more money flowing to retail media networks as we talk about a lot these days, if that does or there are other factors that do weaken Google's Search product, having YouTube as that solid foundation of ad revenue is going to be even more important in the longterm. Marcus Johnson:. Yeah. Well, that's where we'll leave it. More on this on Thursday's episode, next Thursday.

58% of brands and 51% of agencies would like to see retail media-like offerings from verticals beyond retail, according to Q4 2023 data from Criteo.

TV is transforming into a retail platform: Shoppable media drives real-time purchasing, with US consumers spending $290 annually on TV-inspired products.

The one-on-one sessions would be tailored to your unique retail and e-commerce business, providing a deeper understanding of the most relevant and timely research that affect your growth goals. Visit insiderintelligence.com/analystaccess to find out how you can book interactive presentations on retail media networks, CPGs, and more.

media network first party consumer data with premium video content, and then that e-commerce integration, which is really the third component here.